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"Who's Charging What!" order form tactic

by The Copy Nazi Banned
2 replies
Who's Charging What! - Your Guide to Direct Marketing Creative Services gives you complete facts on almost 250 of the top copywriters, agencies, designers, and consultants, providing you with the critical information you need to make decisions when looking for a copywriter.
https://www.awaionline.net/_orders/w...redby=WWCWHA21

See how they offer the order form here? "Print Version - $149"..."Online version - $149"..."Combo Version ( in bold) - Best Deal - $199".

"Please allow 10 business days for delivery of the print version. Shipping and Handling charges for print:
U.S.: $7; Other Countries: $12"

What do you think most people are gonna go for? You got it.

Will it work for your product? Or your WSO even?
#form #order #tactic #who charging what
  • Profile picture of the author Paul Hancox
    This is the Decoy Effect, talked about in Dan Ariely's book Predictably Irrational. The option in the middle acts as a decoy, making the "Combo Version" look even better than it is. My guess is, those people at AIWA are pretty smart

    Also, this offer shows that selling information is very much alive and kicking!
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    PresellContent.com - How to sell without "selling"
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