List of buyers = responsive list?

Vanquish · 03-08-2010, 12:51 AM

Hey

for those of you who have really responsive lists do you start your sales funnel at the 7-10 dollar range and then move itu p to 37/47 when a person buys from you or would a responsive list still buy a 37/47 dollar product without first buying 7-10

What love to hear what you think

Thanks

Vanquish · 03-09-2010, 01:17 PM

can anyone chime in?

LMC · 03-09-2010, 01:33 PM

Vanquish,

In my experience I have seen the higher the initial price tag is, the more responsive that list is.

I think this also has to do with the higher price directly will lead to a smaller list, so you get to know them more, and build a loyal following by name.

For example,

I have a list of 200 business I have sold websites to at $1,000+ a piece over the past two years. I came out with a SMS marketing system and gave it to them at 50% off, and that is a $500/yr license.

160 of them went to the offer, and 50 of them signed up.

Then I have a list of 40,000 in the investing niche, and sent them an offer to a new product, from that 40,000.

4,000 went to the offer, and 400 purchased. The price tag was $47.

I did better with the smaller list.

Dan Bainbridge · 03-09-2010, 01:52 PM

If you have the ability to funnel your buyers by product and price then I would highly recommend it. We just have one standard "buyers list" vs our general "subscribers" list, and the buyers one is definitely more responsive - I think no matter what you industry or market is your buyers list will be your most responsive - so look after them and don't spam them with every offer going

Vanquish · 03-09-2010, 01:52 PM

Thanks for your insight LMC!

LandoFormosa · 03-09-2010, 03:46 PM

Quote:

Originally Posted by Vanquish

Hey

for those of you who have really responsive lists do you start your sales funnel at the 7-10 dollar range and then move itu p to 37/47 when a person buys from you or would a responsive list still buy a 37/47 dollar product without first buying 7-10

What love to hear what you think

Thanks

depends on your niche and what you are selling. $7 could be low and could be just right...

Vanquish · 03-09-2010, 05:24 PM

Quote:

Originally Posted by LandoFormosa

depends on your niche and what you are selling. $7 could be low and could be just right...

Im in the MMO niche I want to have a 7 dollar product that overdelivers and builds credibility then give the ma 47$ product with a $97 up sell then if the buy that a $197 home study course.

Would you say this is a good funnel?

03-08-2010, 12:51 AM	#1
Vanquish Karl Thomas War Room Member Join Date: Dec 2008 Location: Toronto Posts: 755 Thanks: 170 Thanked 69 Times in 54 Posts Contact Info	List of buyers = responsive list? Hey for those of you who have really responsive lists do you start your sales funnel at the 7-10 dollar range and then move itu p to 37/47 when a person buys from you or would a responsive list still buy a 37/47 dollar product without first buying 7-10 What love to hear what you think Thanks
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03-09-2010, 01:17 PM	#2
Vanquish Karl Thomas War Room Member Join Date: Dec 2008 Location: Toronto Posts: 755 Thanks: 170 Thanked 69 Times in 54 Posts Contact Info	Re: List of buyers = responsive list? can anyone chime in?
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03-09-2010, 01:33 PM	#3
LMC 520+ sites and counting War Room Member Join Date: Apr 2009 Location: Brooklyn, New York Posts: 1,546 Blog Entries: 16 Thanks: 312 Thanked 1,316 Times in 301 Posts Contact Info	Re: List of buyers = responsive list? Vanquish, In my experience I have seen the higher the initial price tag is, the more responsive that list is. I think this also has to do with the higher price directly will lead to a smaller list, so you get to know them more, and build a loyal following by name. For example, I have a list of 200 business I have sold websites to at $1,000+ a piece over the past two years. I came out with a SMS marketing system and gave it to them at 50% off, and that is a $500/yr license. 160 of them went to the offer, and 50 of them signed up. Then I have a list of 40,000 in the investing niche, and sent them an offer to a new product, from that 40,000. 4,000 went to the offer, and 400 purchased. The price tag was $47. I did better with the smaller list.
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03-09-2010, 01:52 PM	#4
Dan Bainbridge Advanced Warrior War Room Member Join Date: Jan 2010 Location: London, UK Posts: 536 Thanks: 55 Thanked 103 Times in 79 Posts	Re: List of buyers = responsive list? If you have the ability to funnel your buyers by product and price then I would highly recommend it. We just have one standard "buyers list" vs our general "subscribers" list, and the buyers one is definitely more responsive - I think no matter what you industry or market is your buyers list will be your most responsive - so look after them and don't spam them with every offer going
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03-09-2010, 01:52 PM	#5
Vanquish Karl Thomas War Room Member Join Date: Dec 2008 Location: Toronto Posts: 755 Thanks: 170 Thanked 69 Times in 54 Posts Contact Info	Re: List of buyers = responsive list? Thanks for your insight LMC!
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