How My First EVER Cold Call Turned Into A Sale - For Offline IM'ers

Here's a story about how the very first offline marketing cold call I ever made in my life turned into a $2500 sale (as told to a popular offline guru from the WF):

Yeah, I sold a $2500 online marketing package (with additional monthly fee) to a small business (xxxxxxxx niche.) I sell pretty much exactly the same type of services you are discussing in your webinars. I also do some non-online marketing consulting as well.

Yeah, the key to the cold calling thing is you're selling an appointment.

Very simple to do. Dial the phone, and then get straight to the point.

*Ring Ring*

I said, "Who is in charge of marketing?" She said, "Michael, let me forward you to him." I said, "Thanks." lol

Then I asked Michael questions about his website. He said, "Perfect timing, I was just thinking about re-doing it." Bingo.

I found one key that seemed to help was saying, "I own a local company, we do online marketing, I'm just over off of Broadway St."

It works. All you gotta do is make the dials and try to be helpful.

Honestly I hate cold calling, but I did it to get started, and I always have that ace in the hole. I'm kind of an introvert, so I really had to gear myself up to make calls. But I developed some very useful mental techniques for getting over the fear.