Adding Free Trial Greatly Incresed My Signups

mikeb209 · 03-08-2010, 08:28 PM

When I launched my membership site about 10 days I was having some difficulty acquiring new members. I said you know what, let me offer a free trial and see what happens.

So last night I setup my affiliate account to offer a 3 day free trial and to my surprise I already got 6 signups! 3 from my article on Ezinearticles and 3 from the warriorforum, awesome!

hugofortin · 03-08-2010, 08:35 PM

Hi,

Good for you! This is something important to know that free trial is working great!

Hugo

TheKeys · 03-08-2010, 08:37 PM

I used to love having free trials via Paypal but the problem was that users canceled the subscription before payment and thus resulting in a lot of invalid payments.. but you are correct.. more people will want to try it!

Gary King · 03-08-2010, 08:50 PM

Good news Mikeb209...

That's the hook - show them the value for free, and they'll be much more likely to stay around and pay for ongoing membership.

You can also consider the $1.00 or some cheap amount - it lets you capture the billing info for the auto-bill subscription. I've seen a buck, seven dollars, etc. used.

All success.

Gary

mikeb209 · 03-08-2010, 08:53 PM

Yeah if all six of those guys canceled I'm going to be upset because this has given me a new spark of ambition. Hopefully they're not just freebie seekers but we'll see in a couple days.

ronr · 03-08-2010, 08:59 PM

Free trials are okay but you often end up with few who turn into paying members or a very high cancellation rate because you mainly attracted freebie seekers.
I suggest offering a low-cost trial membership. For example if your normal membership is $27 per month, then offer a trial of $5 for the first 30 days or something like that.

If they aren't willing to spend $5 for all that valuable content they are going to have access to in your membership site (you do have valuable content that you?) then they really aren't good prospects and good customers.

Ron

esr · 03-08-2010, 09:04 PM

This post reminded me of something involving a "free trial" that really made me mad. So mad, I unsubbed, something I very rarely do.

This particular marketer had tried this once before and I gave him another chance, but when he did it again today, well, that was it. I'm gone.

He sent an email about a product that he is selling and told me that because I was a subscriber, I can use this coupon code and get it for free. That was it. Nothing more said.

I went through his whole site, inputting my info, even going as far as Paypal and entering my coupon code.

And finally, at the "Submit Order" button, there it is, barely big enough to notice; "Free for the first month and $97 per month after."

Are you kidding me!!!??

There was never a mention of this product being a monthly membership! Was I ever PI**ED!!

What kills me is, he did this TWICE. I didn't realize it was him until I went through whole thing again and came up with the same disclaimer at Paypal.

How can someone treat his mailing list this way and make any money?

Sorry for the rant.

mikeb209 · 03-08-2010, 11:57 PM

Esr, that's funny because a couple weeks I had the exact same thing happen to me and I was pretty ticked off too. It actually happened a few different times but a couple weeks ago was the last time.

There was absolutely no mention of a membership fee. They said it was free so I though cool, I'll go ahead signup.

Put all my info in, inserted the coupon code, hit submit and what do you know $97 a freakin month.

I don't even bother with those free coupon codes anymore because there's always a monthly fee behind them.

ozduc · 03-09-2010, 02:14 AM

That is exactly what the FTC is cracking down on and so they should. That is pure bait and switch.

sloanjim · 03-09-2010, 02:20 AM

No B*S*.....

Of course most people wil lsign up to "free" I'd say about 90% of surfers are "freebie seekers" Try converting them to buyers. Different ball game.

P.Sharma · 03-09-2010, 02:52 AM

FREE is always the attention grabber

Dan Bainbridge · 03-09-2010, 02:57 AM

Completely agree, offering free albums for signingup to our newsletter increased our opt-in dramatically - from 2-3 a day to 10-15 on average. If your not giving something FREE away or a trial, and really making sure people know about it then you are leaving your customers to vanish

CDarklock · 03-09-2010, 06:31 AM

Quote:

Originally Posted by esr

And finally, at the "Submit Order" button, there it is, barely big enough to notice; "Free for the first month and $97 per month after."

Yep. Lot of people doing that. I'm careful about it.

We always knew freedom wasn't free, but these days even free isn't free.

Gary King · 03-09-2010, 01:47 PM

Quote:

Originally Posted by CDarklock

Yep. Lot of people doing that. I'm careful about it.

We always knew freedom wasn't free, but these days even free isn't free.

here you go, one big orange-colored FREE, free.*

FREE

(*of course you had to spend time admiring it, money to pay for the electricity to run your computer and for your internet bandwidth, but hey, other than that, it's free.)

Raygun · 03-09-2010, 10:48 PM

I agree with what has been said on here, you need to over deliver with your stuff and then keep people coming back for more.

03-08-2010, 08:28 PM	#1
mikeb209 HyperActive Warrior War Room Member Join Date: Feb 2009 Location: Stockton CA Posts: 140 Thanks: 21 Thanked 4 Times in 4 Posts	Adding Free Trial Greatly Incresed My Signups When I launched my membership site about 10 days I was having some difficulty acquiring new members. I said you know what, let me offer a free trial and see what happens. So last night I setup my affiliate account to offer a 3 day free trial and to my surprise I already got 6 signups! 3 from my article on Ezinearticles and 3 from the warriorforum, awesome!

03-08-2010, 08:35 PM	#2
hugofortin HyperActive Warrior Join Date: Aug 2007 Location: Ottawa, Canada. Posts: 244 Thanks: 4 Thanked 10 Times in 10 Posts Social Networking	Re: Adding Free Trial Greatly Incresed My Signups Hi, Good for you! This is something important to know that free trial is working great! Hugo
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03-08-2010, 08:37 PM	#3
TheKeys CPA God. War Room Member Join Date: Mar 2010 Location: CPA Underworld Posts: 470 Thanks: 14 Thanked 34 Times in 31 Posts	Re: Adding Free Trial Greatly Incresed My Signups I used to love having free trials via Paypal but the problem was that users canceled the subscription before payment and thus resulting in a lot of invalid payments.. but you are correct.. more people will want to try it!
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03-08-2010, 08:50 PM	#4
Gary King Senior Warrior Member War Room Member Join Date: May 2009 Posts: 1,297 Thanks: 262 Thanked 467 Times in 220 Posts	Re: Adding Free Trial Greatly Incresed My Signups Good news Mikeb209... That's the hook - show them the value for free, and they'll be much more likely to stay around and pay for ongoing membership. You can also consider the $1.00 or some cheap amount - it lets you capture the billing info for the auto-bill subscription. I've seen a buck, seven dollars, etc. used. All success. Gary

03-08-2010, 08:53 PM	#5
mikeb209 HyperActive Warrior War Room Member Join Date: Feb 2009 Location: Stockton CA Posts: 140 Thanks: 21 Thanked 4 Times in 4 Posts	Re: Adding Free Trial Greatly Incresed My Signups Yeah if all six of those guys canceled I'm going to be upset because this has given me a new spark of ambition. Hopefully they're not just freebie seekers but we'll see in a couple days.

03-08-2010, 08:59 PM	#6
ronr Senior Warrior Member War Room Member Join Date: Oct 2002 Location: , , . Posts: 1,134 Thanks: 62 Thanked 113 Times in 97 Posts	Re: Adding Free Trial Greatly Incresed My Signups Free trials are okay but you often end up with few who turn into paying members or a very high cancellation rate because you mainly attracted freebie seekers. I suggest offering a low-cost trial membership. For example if your normal membership is $27 per month, then offer a trial of $5 for the first 30 days or something like that. If they aren't willing to spend $5 for all that valuable content they are going to have access to in your membership site (you do have valuable content that you?) then they really aren't good prospects and good customers. Ron

03-08-2010, 09:04 PM	#7
esr HyperActive Warrior Join Date: May 2008 Location: Riverside, CA Posts: 408 Thanks: 21 Thanked 26 Times in 24 Posts Social Networking	Re: Adding Free Trial Greatly Incresed My Signups This post reminded me of something involving a "free trial" that really made me mad. So mad, I unsubbed, something I very rarely do. This particular marketer had tried this once before and I gave him another chance, but when he did it again today, well, that was it. I'm gone. He sent an email about a product that he is selling and told me that because I was a subscriber, I can use this coupon code and get it for free. That was it. Nothing more said. I went through his whole site, inputting my info, even going as far as Paypal and entering my coupon code. And finally, at the "Submit Order" button, there it is, barely big enough to notice; "Free for the first month and $97 per month after." Are you kidding me!!!?? There was never a mention of this product being a monthly membership! Was I ever PI**ED!! What kills me is, he did this TWICE. I didn't realize it was him until I went through whole thing again and came up with the same disclaimer at Paypal. How can someone treat his mailing list this way and make any money? Sorry for the rant.

03-08-2010, 11:57 PM	#8
mikeb209 HyperActive Warrior War Room Member Join Date: Feb 2009 Location: Stockton CA Posts: 140 Thanks: 21 Thanked 4 Times in 4 Posts	Re: Adding Free Trial Greatly Incresed My Signups Esr, that's funny because a couple weeks I had the exact same thing happen to me and I was pretty ticked off too. It actually happened a few different times but a couple weeks ago was the last time. There was absolutely no mention of a membership fee. They said it was free so I though cool, I'll go ahead signup. Put all my info in, inserted the coupon code, hit submit and what do you know $97 a freakin month. I don't even bother with those free coupon codes anymore because there's always a monthly fee behind them.

03-09-2010, 02:14 AM	#9
ozduc HyperActive Warrior War Room Member Join Date: Aug 2009 Posts: 466 Blog Entries: 1 Thanks: 69 Thanked 73 Times in 59 Posts	Re: Adding Free Trial Greatly Incresed My Signups That is exactly what the FTC is cracking down on and so they should. That is pure bait and switch.
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03-09-2010, 02:20 AM	#10
sloanjim Senior Warrior Member War Room Member Join Date: Feb 2010 Posts: 1,011 Thanks: 12 Thanked 75 Times in 63 Posts	Re: Adding Free Trial Greatly Incresed My Signups No BS..... Of course most people wil lsign up to "free" I'd say about 90% of surfers are "freebie seekers" Try converting them to buyers. Different ball game.

03-09-2010, 02:52 AM	#11
P.Sharma www.WSOTube.com War Room Member Join Date: Jun 2008 Posts: 974 Thanks: 174 Thanked 267 Times in 111 Posts Contact Info	Re: Adding Free Trial Greatly Incresed My Signups FREE is always the attention grabber
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03-09-2010, 02:57 AM	#12
Dan Bainbridge Advanced Warrior War Room Member Join Date: Jan 2010 Location: London, UK Posts: 536 Thanks: 55 Thanked 103 Times in 79 Posts	Re: Adding Free Trial Greatly Incresed My Signups Completely agree, offering free albums for signingup to our newsletter increased our opt-in dramatically - from 2-3 a day to 10-15 on average. If your not giving something FREE away or a trial, and really making sure people know about it then you are leaving your customers to vanish
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03-09-2010, 10:48 PM	#15
Raygun 24 Drops of Water War Room Member Join Date: Jul 2009 Posts: 601 Thanks: 62 Thanked 90 Times in 71 Posts Social Networking	Re: Adding Free Trial Greatly Incresed My Signups I agree with what has been said on here, you need to over deliver with your stuff and then keep people coming back for more.
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