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300 visitors and 1 sale

by Alex Lin
13 replies
Hello,

I just set up a website a couple of weeks ago and got approx. 300 visitors and make only 1 sale. The conversion rate is lower than I expected (1 sale per 100 visitors). Maybe my landing page is badly performed.

Here is how my landing page looks: There are a list of product reviews with star rating, adsense on the left page (I included adsense because if someone doesn't want to buy at least I can get some tip from that.) and a pop-up optin-form.

Most of my traffic are driven from Ezine, a few from classification and adwords. Is there way I can tweak my landing page to increase more sales? Thanks.

Alex,
#300 #sale #visitors
  • Profile picture of the author SaSeoPete
    I am by no means a pro, but maybe you should get rid of the adsense and only go for opt in or a review site. If you have too many options for your visitors you won't get as many sales/sign ups
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  • Profile picture of the author Monetize
    I suggest you remove the AdSense. This gives your
    traffic an exit to elsewhere and you want to keep
    them on your site.
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  • Profile picture of the author Triton
    Banned
    [DELETED]
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    • Profile picture of the author Lesley Huntley
      Originally Posted by Triton View Post

      Since you mention that majority of your traffic is from ezine then you should be happy that you made atleast one sale. Ezine traffic is mostly of people who don't have any money or the desire to spend online.
      Traffic from Ezine articles is from all manner of searches, depending on the keywords you have targeted. What makes you say that about Ezine traffic?
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  • Profile picture of the author NaomiDunford
    I can't say anything else without seeing it, but ditch the adsense. The reader should only have two options -- convert or leave. Psychologically, the more options you give them, the more likely they are to choose none of them.
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    • Profile picture of the author Junkee
      Originally Posted by NaomiDunford View Post

      I can't say anything else without seeing it, but ditch the adsense. The reader should only have two options -- convert or leave. Psychologically, the more options you give them, the more likely they are to choose none of them.
      I may pay the $15.00 just to learn what's going on. I'm going to try to see if I can find some info on the web first and get tuned in better before I add another expense. $15 bucks will buy me 3 1/2 gallons of gas. That's enough to get me to the supermarket and back.
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      Thanks!
      http://ajunkeeshoppe.embarqspace.com/

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  • Profile picture of the author Chris Stigson
    That's pretty normal for those kinds of pages.. remember that it's 300 visitors, and maybe 150 clicked on something... or say 200... then you have 3 products, and say some clicked #1 and the rest #2... so 150 on product 1 and 50 on product 2 now the numbers are about right.

    That's how it works

    /Chris
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  • Profile picture of the author JayXtreme
    Get rid of the adsense... and make your opt-in form static in down the right and side.... or even remove the opt-in completely with a review site...

    A page usually squeezes details or makes sales.... mixing the two is confusing for the traffic and adding adsense is just plain crazy...

    I'm not knocking you for it, but tone down the overwhelming factor and you will soon reduce the amount of traffic per conversion..

    If you can convert at 300 to 1 with all that crap going on then you're gonna convert like crazy if you only give the visitor one thing to do, think about an MDA (most desired action)... and drive the traffic all the way into that,

    Your visitor should have two options...

    MDA, or leave the page.....

    Getting the MDA is where your brain does the business....or a good copywriter


    Peace

    Jay

    p.s. Bear in mind that 300 visitors is not 300 to 1 straight conversion... it probably cuts in half to those who actually followed on to the merchant... which makes it 150 to 1 sale.. just a thought
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    Bare Murkage.........

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  • Profile picture of the author James Schramko
    One wanted action per page is ideal.
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    This is where you get real information (backed up by proven results)
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  • Profile picture of the author Stanley Tang
    GET RID OF THE ADSENSE.

    Yes, you might get a few tips but you might also lose a few sales.
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    eMillions: Behind-The-Scenes Stories of 14 Successful Internet Millionaires
    Get Your Copy of The #1 Best-Seller Now At Amazon For $13.57

    http://www.emillionsbook.com
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  • Profile picture of the author Alex Lin
    Thanks for the posts. I think I should remove adsense on my landing page and make my visitors focus on the content and purchase button... and see how the conversion rate will be.

    Many Thanks,
    Alex
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  • Profile picture of the author tommygadget
    I did not see it anywhere else in this thread, so I'll say it here: Remove the adsense, it detracts from your purpose which is to make sales.

    TomG.
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