ezine articles loads of profile views no url clicks

[Nicola Lane]

Hi Warriors,

I wonder if anyone can shed some light on an interesting reaction I seem to be getting.

I am just starting article marketing and making a few mistakes. I have some articles whare are getting viewed, but very url clickthroughs - but loads of profile views. I mean more then ten times the profile views to url clicks.

Has anyone any theories why? and what are all those people looking at the profile for?

I realise now that I have a weak resource box - so that explains the low click throughs - but why all the profile views?

I am working on making my articles a little less "complete" (still a full article but leaving the reader wanting more!) and a better resource box, so I am hoping that the next few I submit will get better click throughs - but still the profile views thing is puzzling (well at least to me!)

Thanks

[Shannon Tani]

Sometimes people look at profiles to check out the competition...

Love,
Shannon

[martinp]

It might be something to do with your niche - I know as a marketer I often check out other marketers profiles.

[Chipt]

Originally Posted by redandgold

Hi Warriors,

I wonder if anyone can shed some light on an interesting reaction I seem to be getting.

I am just starting article marketing and making a few mistakes. I have some articles whare are getting viewed, but very url clickthroughs - but loads of profile views. I mean more then ten times the profile views to url clicks.

Has anyone any theories why? and what are all those people looking at the profile for?

I realise now that I have a weak resource box - so that explains the low click throughs - but why all the profile views?

I am working on making my articles a little less "complete" (still a full article but leaving the reader wanting more!) and a better resource box, so I am hoping that the next few I submit will get better click throughs - but still the profile views thing is puzzling (well at least to me!)

Thanks

For your consideration...

To get a click is the goal we all usually share because that comes before any sale can be realized...

Every single character and space in your article are very important... as are all the other elements of article writing and copywriting.

... Including structure, grammar, spelling, format, and of course content...

Personally I write some articles not even positioned to get a click... because I am testing 'curioisty' and not a call-to action in that one.

Perhaps people are seeing something in your profile that turns them away fast and they never go back to get a chance to click your URL...

And of course a weak resource box is a viable reason on its own as well.

If your headlines are decent enough that you are getting 'reads' ... it's probably obvious to you that you're losing people somewhere else. So test everything one piece at a time and see if you can spot the trend.

Chip Tarver

PS - And if you're signing your articles 'redandgold' I'd never click your link either. People prefer to deal with real people, not an alias... and some people are certain that you have something to hide and/or you're just a rank noob when you don't use your real name as well...

[michellegreen]

Do you have a "call to action" in your resource box? In other words, are you telling them in not so many words that their life is going to suck unless they visit your site and download your free whatever, "right now"??

That's what I do, and it seems to work ok!

[Tirmizi]

Mostly profile is checked by your compitition who are also working in the same niche and as soon as some other player enters they want to see what that guy is upto. However, with just ten views i don't think you are gonna get more click throughs , give it some time if the info that you have put on the article is interesting enough you will get url clicks

[Jeremy Kelsall]

Unless you are in a "super secret" niche that has very little competition maybe you can share one of your articles with us?

There might be one or two things that someone could suggest that could turn everything around for you.

Jeremy

[Imran Naseem]

Find a problem, and just write an article as though you are providing a solution.

People will click on your link if they "need" that product/service. From experience thats worked wonders..

[sparrow]

If you just started it will take time, I saw this type of behavior when I first started.

More than likely the competition checking you out.

I would suspect your articles have not had enough time out there to get other people to check you out in the rankings.

Ed

[Terry Hatfield]

One thing I've noticed, and not sure if this holds true for everyone elses articles, is the pen names I use with women names seem to get a much higher profile view then my men pen names.

So my conclusion, for me anyways, is that they are trying to check out the pics of the women.

Life is Great,
Terry Hatfield

[Steven Wagenheim]

You know it's funny. I have so few profile views and tons of clicks.

I can't answer the question about why you're getting so many profile views
because I never really thought about that part of the equation, but you
answered your own question as far as the low clickthrough...poor resource
box.

So let's have a quick lesson on resource boxes using real examples.

Yeah, I'm going to let some of my secrets out of the bag.

First thing is you have to understand the mindset of the people who are
reading your articles.

Let's take the IM "make money" niche.

These people are looking to make money online. They're not concerned
with anything else. Maybe they've lost their job. Maybe they're tired of
their job. Maybe they don't make enough at their job.

Here is one of my best performing resource boxes for people looking to
start their own home business.

Looking for a solid 4 step plan to building your own business...FREE? Pick
up my free report at <URL> and get started TODAY!

The key word here is FREE. These people know that they're going to get
a solid 4 step plan and it won't cost them a penny. This box gets me
opt ins daily, lots of them.

Let's take the digital photography niche.

These people want to take good digital photographs. That's all they care
about. That's why they're reading your articles.

Here's my top performing resource box:

Want to turn your digital photos into pure gold? Please check out the
review of a great resource at my blog at <URL> where you'll find the
answers to all your questions about digital photography that will turn you
into a master of the lens in no time.

Here's one for people with PC problems.

Is your PC sick? Ready to check out? Then you might want to read my review of "Simple PC Fixes" at <URL> and prevent YOUR PC from landing in the junk heap.

Do you notice something about ALL these resource boxes?

They all start out by asking a question, one which the reader is almost
always going to answer YES to.

Once you get them to say yes, selling them on the idea of going to the
solution that follows is VERY easy.

Is it formula?

Yes.

Does it work?

Incredibly well.

Yeah, you have to start thinking like a copywriter and NOT like an article
writer. That's where so many article marketers fall short. They don't know
how to sell the sizzle. Sorry to say, that's what it takes.

I used to write resource boxes like these.

Steven Wagenheim has been writing professionally for over 30 years. He has written everything from soup to nuts including plays, songs, articles, ebooks, poems and novels. He earns his living from his writing as well as a bit of Internet marketing. A former QA manager, Steven Wagenheim now makes his entire living on the Internet while working from the comfort of his modest home in New Jersey. He has many sites on the Internet. His main ones are below:

Sad to say, this resource box was a MISERABLE failure for me. I have
long since stopped using it.

Nobody gives a rat's behind who I am. They care about what I can do
for THEM.

THAT is the bottom line.

[LivingCovers]

I submitted close to 10 articles on ecover graphics design and in less than one week
i had 500 article views and 250 profile views with an increase in the number of visitors
to my site. Article marketing does work. I think most of that traffic come from the major search engines also and not just from ezinearticle visitors alone.

The three ingredients i used were:
1. a catchy headline/title
2. invaluable content
3. optimized article with low search terms
4. persuasive resource box.

Here's a link to one of my articles at ezinearticle,

Ebook Cover Graphics - Discover 4 Insider Tips That Makes Your ECover Graphics Sell

Just use this as a blueprint for yours when you submit your articles, redandgold.

[Nicola Lane]

Thanks everyone for the helpful replies. I am aware how awful my resource box is - and I now know how to fix it. I also suspect that my articles aren't really "selling" - I saw a few very useful threads on the old forum - and I am watching this one closely!

I plan that future articles will be complete articles but onlu give incomplete solutions - I think it was a post by Steven Wagenheim on how to write articles that make the reader want to know more (he gave four examples of articles to draw people in!)

And a friend has bought for me Allen Graves book - which I have now read about four times!

I am planning to do better in future - but if anyone wants to look at my existing articles and critique then I would be very gateful.

You can see the number of views they have had - also all three articles have had two "publishers" and between them there have now been 3 url clicks - and 27 publisher views! Is it worth me editing them and changing the resource box? If so suggestions grately appreciated!

Allison Harkett - EzineArticles.com Expert Author

Thank you everyone!

[ianstables]

Steven Wagenheim is right on the money. Everything you do is selling and the end result that selling aims at is action. You want your readers to take the action of visiting your website. So you've got to make sure you give them a compelling reason to get this reaction.

Another tip for you is what carrot you put in your resource box. What do I mean by that?

Well you have to come up with something that appeals to your target audience in a big way. A quick way to find out what this is is by searching forums related to your market.

Quickly scan down and look for what readers are frustrated with or find hard to do. Take note of where the same frustrations or difficulties keep coming up. The more you see the same thing the more people are anxious for a solution.

Now if your website offers the answer you're sure going to increase your website traffic. Try it and I hope this improves your results.


Kind regards, Ian Stables (author)

[Nick Brighton]

Something many people are overlooking is something I recently posted about, which happens to be a major problem for any business online...that is;

TRUST.

People want to know who you are and if they should take your advice.

But the other factor is competition spying, which can't be avoided. But you can only give them what you put in your profile, which is hardly going to be beneficial for the competition.

Again, I think this is more to do with trust which is more of an issue in certain markets than others.

[Zeus66]

Allison,

Your public profile is very important. You need to go edit it asap, because it has some glaring errors, like this one:

"I learned all I needed to know to help myself then i studied further - becasue I love learning."

You absolutely must have zero spelling and grammar errors in your profile. You're building a reputation with your words there. Be careful!

John