Today I got an email from Mike Filsaime promoting Frank Kern's new Mass Control video
The URL in the mail was (ignore the spaces)
http:// www-masscontrol . com/
(That's Mike's affiliate link)
I was wondering how there's a "www-" instead of "www." in the URL
Then it struck me.. "www-" was part of the URL itself.
So the complete URL was (ignore the spaces)
www . www-masscontrol . com
I think it's a neat trick to register a domain like "www-productname.com" and send your subscribers to
What is your opinion on this? It must be effective enough for Mike to use it.