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Any experience with ezine ads?

by wellymulia
18 replies
Hey Warriors,

Have any of you tried buying ads in ezines and mailing lists? If so, can you recommend some that are good in the Internet marketing niche?

By good, I mean the money you paid for the ad is well worth the subscribers/sales you get.

Most appreciated!
Welly Mulia
#ads #experience #ezine #ezine ads
  • Profile picture of the author Adrian Jock
    Hi again

    Before someone doesn't jump as usually telling you ...

    - "Ezine advertising doesn't work anymore. I purchased once a solo ad and it didn't work for me"

    or

    - "Go to DOE. I didn't try it myself [] but I've heard that ..."

    or

    "I highly recommend you blablabla newsletter. It rocks!" [if you check it carefully you may be surprised to see that it's a health newsletter (or anything else other than IM) or it's not published anymore, or its page is not updated since the last summer, etc]

    here is my suggestion:

    Go to the JV sub-forum (Warrior Joint Ventures) and check 1) the threads where people are selling ad space & 2) the ad swap threads.

    Read the offers (if posted there), read what past customers are posting right on the threads ("Hey, I want to do it again because ..."), and so on. You got the idea, now work on it if you like it
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    • Profile picture of the author iSoftware
      Originally Posted by ezine ads View Post


      here is my suggestion:

      Go to the JV sub-forum (Warrior Joint Ventures) and check 1) the threads where people are selling ad space & 2) the ad swap threads.

      Read the offers (if posted there), read what past customers are posting right on the threads ("Hey, I want to do it again because ..."), and so on. You got the idea, now work on it if you like it
      To be honest I have been looking (I'm a DOE member and I also found your youtube channel....)....the problem is that the email ad channel seems highly fragmented. There has to be a more centralized place to find ezine advertisers.

      If not, there has to be some kind of best practice info available for:

      1) Finding newsletter publishers and advertising with them.

      There are more email addresses out there than websites and as one expert said, pretty soon the inbox will probably be the most prized piece of online real estate out there.

      Perry Marshall the adwords guy says that he's willing to pay as much as $5 to $8 PER SUBSCRIBER - that's how much he values them (google his jack humphrey interview_
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      • Profile picture of the author Adrian Jock
        Originally Posted by moneykws View Post

        There has to be a more centralized place to find ezine advertisers.
        I guess that instead of ezine advertisers you wanted to say ezine publishers or simply ezines/newsletters.

        If my assumption is correct, here is my answer:

        There are centralized places - the directories of ezines. However, the existing ones are far from being perfect. On the other hand, it's hard to run a better directory than the existing ones.

        ***

        FACTS

        Case 1 - directories of ezines where the publishers are not paid by the owner & the owner doesn't require a membership fee from the visitors.

        The owner is not very interested to keep the directory up-to-date, the publishers the same. Usually the publishers list their ezines in many directories and then forget about them. Will the listings become outdated? So what? There are links to the publisher's website, where someone really interested in that ezine will find updated info.

        Case 2 - directories where the publishers have to pay in order to be listed and the visitors don't pay anything in order to browse the directory

        Many publishers won't list their ezines.

        Case 3 - directories where the publishers are not paid by the owner & the visitors pay a fee to the owner in order to browse the directory.

        The publishers are not very interested to update the info about their ezines.

        ***

        Keeping up-to-date a big and serious directory of ezines requires a lot of work both from the owner and the ezine publishers.

        In cases when the publishers are not paid, most of them don't bother updating their listings.

        If the owner of the directory decides to share the membership fee with the publishers, the publishers will be paid, fine, but the owner of the directory may remain without too much money, so ... the owner won't take such decision.

        The result is the one you know. Directories far from being perfect.
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  • Profile picture of the author jennypitts
    It all depends on what exactly you are looking for. Email marketing is still effective, although some people may have had bad experiences with it. But, just to show you that email marketing is still effective ask yourself this. Why do major chain stores, like Gap, Victoria's Secret, Banana, and so on, send out emails with sales, coupons and any announcement they may have regarding new merchandise? Because they work.

    My advice is to do your research carefully. Try to select an email campaign that is targeted. This ensures that the people receiving your Ads are willing to see what you have to offer. Some of the ones I have used that have worked for me are, Trafficoop, vadbox.com, Yahot-oogle Communicator Home, among others.
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    • Profile picture of the author Steven Wagenheim
      ** DISCLAIMER ** Own personal experience. Test for yourself.


      What I have found is this.

      If your offer closely matches what the subscribers of that Ezine are looking
      for, you can do very well.

      Also, if you can get the Ezine owner to write a series of articles for their
      Ezine as sort of a presell (naturally give useful info) this can also work
      wonders. Most Ezine publishers will actually welcome the content as it's
      less for them to write and some will even take it in lieu of payment.

      Since this is NOT your personal list with whom you've built a trust, the
      sales letter has to be VERY well written. A short little email that you might
      get away with when emailing your list will probably NOT work with an
      Ezine.

      Naturally, all this is going to depend on how responsive the Ezine is to
      begin with. So what you might want to do is start off by offering a free
      download to the Ezine. See how many of those you get. If few, or in some
      cases, none, you know the Ezine is dead and thus should not waste your
      time.

      I've had some success with Ezines but they're usually a one shot deal
      unless you have more than one related product you can pitch to them.

      I have found this DOESN'T work with affiliate products...only your own.

      As to why, I can't say.

      Anyway, this is just my own personal experience and shouldn't be in any
      way construed as fact.

      In other words...test for yourself.
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      • Profile picture of the author wellymulia
        WOW! Thank you Steve for such a great tip.

        The tip about writing a series of articles for the ezine is cool. Will try offering free content for the ezines. Wish me luck

        Thanks!
        Welly

        Originally Posted by Steven Wagenheim View Post

        ** DISCLAIMER ** Own personal experience. Test for yourself.


        What I have found is this.

        If your offer closely matches what the subscribers of that Ezine are looking
        for, you can do very well.

        Also, if you can get the Ezine owner to write a series of articles for their
        Ezine as sort of a presell (naturally give useful info) this can also work
        wonders. Most Ezine publishers will actually welcome the content as it's
        less for them to write and some will even take it in lieu of payment.

        Since this is NOT your personal list with whom you've built a trust, the
        sales letter has to be VERY well written. A short little email that you might
        get away with when emailing your list will probably NOT work with an
        Ezine.

        Naturally, all this is going to depend on how responsive the Ezine is to
        begin with. So what you might want to do is start off by offering a free
        download to the Ezine. See how many of those you get. If few, or in some
        cases, none, you know the Ezine is dead and thus should not waste your
        time.

        I've had some success with Ezines but they're usually a one shot deal
        unless you have more than one related product you can pitch to them.

        I have found this DOESN'T work with affiliate products...only your own.

        As to why, I can't say.

        Anyway, this is just my own personal experience and shouldn't be in any
        way construed as fact.

        In other words...test for yourself.
        Signature
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    • Profile picture of the author Adrian Jock
      Originally Posted by jennypitts View Post

      Yahot-oogle Communicator Home
      "There is no limit on the number of times per day that our members can send out their ads." [Yahot-oogle Communicator Home] :rolleyes:

      @ Welly - Sorry, I missed something from my previous post. Run away of email blasters When you see that you pay only $19 (or something like this, or it's free) and then you can send an unlimited number of ads to tons of people ... think twice
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  • Profile picture of the author badboy_Nick
    Obviously you want to try it out yourself but I'll stick to PPC still being the best marketing channel around. Everything else is just inferior as far as quality goes.
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  • Profile picture of the author NikkiG
    Steve always seems to give good advice...
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  • Profile picture of the author ChrisChoiSEO
    Also a great resource is to look at directoryofezines.com if you want a good list.
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  • Profile picture of the author Joe Benjamin
    I tried one of those $19 email blasters months ago, and it was
    the biggeset waste of money I've ever seen.

    Than again, some people claimed to have been one of the best
    investments of their life - whatever the case, considering all the
    other viable traffic options I have, i would never do it again.

    I've never tried ezine solo ads, but what I will personally do (as
    the OP said he would do) is offering to write free content in
    exchange for free promotion instead of paying money to get one
    sent out.

    Steve gave out the best advice so far, and for that, I thank you.
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    **How I FLIPPED $80 into $690 Pure Profit With ONE EASY Method...2 to 3x Per Week...Only 30 Minutes Per Day (and how YOU can COPY my RESULTS, too!) **CLICK HERE FOR VERIFIED VIDEO PROOF**
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  • Profile picture of the author DianaLK
    I could spend hours reading all the great information that's available here. It's a lot of help.
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    Diana Kelly
    Business Ideas and Opportunities

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  • Profile picture of the author dave147
    [DELETED]
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    • Profile picture of the author Adrian Jock
      Originally Posted by dave147 View Post

      Included in case 3 above
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      • Profile picture of the author iSoftware
        Originally Posted by ezine ads View Post

        Included in case 3 above
        Just a quick public acknowledgment of how nice you were responding to a personal email.

        I won't put you on the spot but if you ever thought about a paid WSO webinar on your subject expertise it would be worth it. I know you have an ebook but I always do like the interactive nature of webinars or teleseminars.

        Maybe if you hear enough feedback here you'll see there's a market demand for it!

        I don't know if anyone has done any research on the "hidden web" (google a Jack Humphrey interview). But accordingly, only 10% of the internet is even accessible by Google! Not only that email has been around before google was. What I am trying to say is that I believe there's alot of email traffic out there and I see ezines as an avenue to find other traffic on a larger web and not have to play that God Awful dance year in and year out for traffic. Just simple, direct to the consumer/reader traffic....

        So, thanks again!
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        • Profile picture of the author Adrian Jock
          Originally Posted by moneykws View Post

          Just a quick public acknowledgment of how nice you were responding to a personal email.
          Oops! Thank you very much

          Originally Posted by moneykws View Post

          Maybe if you hear enough feedback here you'll see there's a market demand for it!
          What if ... I'm not ready for it? (for example, maybe I'm not a good speaker, maybe ... etc.) Aren't too many gurus out there who doesn't know what they are talking about? Who needs another one?

          Originally Posted by moneykws View Post

          What I am trying to say is that I believe there's alot of email traffic out there and I see ezines as an avenue to find other traffic on a larger web and not have to play that God Awful dance year in and year out for traffic. Just simple, direct to the consumer/reader traffic...
          Sometimes advertising in ezines is risky (as any advertising ).

          Some people are not prepared to risk, they just want ... "the best bang for their dollar" without doing too much , plus a very responsive list ( what's that?)

          On top of this, the market cannot be controlled in anyway, and few people are willing to understand this.

          Sometimes weird things happens. Recent example: I published for a customer a B.S. ad (copied from the members area of a B.S. money-making program). The advertiser got a good result and he was very happy. After one week or so (the readership didn't change too much during this short period), I published a solo ad that I really liked ... and guess what else? The advertiser was a known copywriter. After publishing her ad, there was no kind of feedback from the advertiser. I assume that the result wasn't good

          Are my subscribers dumb, not educated, etc? Nope, how can I assume that globally about so many people? Were they freebie hunters that stopped reading my ezine after they get the incentive in exchange of subscribing? Nope, I don't bribe people with freebies, they subscribe if they want to read my info on ezine advertising. Then ... what's the secret?

          The secret is the one mentioned above. You cannot control the market, and in addition, what you or I think about an ad ... doesn't matter. The market decides.

          And here we go again ... advertising is risky. You can control a lot of things - part of the advertising process, but a lot of things cannot be controlled.

          Hey, I'm writing a novel here, and I risk to be quite off-topic telling you my stories. So I'll stop here, thank you!
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  • Profile picture of the author Raygun
    I have found that ezine adverting can be very effective. The most important thing being that you are always testing your ads and you have a good idea of what sales copy really is.
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