Do Do you give away the "farm" with your articles?

14 years ago

Really is determined if the site I am linking to is out ranking the directories.

I use the articles for my authority sites different than for sites I am trying to build authority to.

Even when you give the farm away , the resource box can sell them on the idea that you have the only accessory that makes the farm the best farm possible

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NikkiG

14 years ago

I like to give away exactly what I promise in the article title etc but leave them with no uncertainty that this is not the whole story.

For example I use a formula quite often.

For a niche like (randomly) soap I plan out the articles as a series.

So for example people like tips so I write:

10 Things Everybody Needs To Know About Soap

then

10 Things You Thought You Knew About Soap (You Were Wrong!)

then

4 Reasons Why You Should Make Your Own Soap

OK, so then there are now 24 tips. Each tip is a short article or if I can't make a 250-400 word article maybe I double up.

Each article promises 1 tip, 1 nugget and then lets them know there are 23 more...and to get those they need to bust a move to my site....of course all those articles might be on the article directory too but you know what I mean.

So I give away the cow in each article but they got to work for the farm.

Then I use the same thing for my videos, a series part 1, 2, 3...24. Podcasts etc.

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jack7678 14 years ago

hey your totally right you cant give it all away look at articles in ezine lots of them are just sales letters and still get plenty of views

you gotta introduce them to what you want to sell pitch out and than post a link to it

and if you have enough to offer why give it away put it together and sell it through your link .......
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Rus Sells

14 years ago

NikkiG,

I like your format and line of thinking, to bad article directories don't let you include your opt-in box in your article.

How would you change your article message and formatting if you were allowed to use your opt-in box?

Seriously, I'd like to know.

Originally Posted by NikkiG

I like to give away exactly what I promise in the article title etc but leave them with no uncertainty that this is not the whole story.

For example I use a formula quite often.

For a niche like (randomly) soap I plan out the articles as a series.

So for example people like tips so I write:

10 Things Everybody Needs To Know About Soap

then

10 Things You Thought You Knew About Soap (You Were Wrong!)

then

4 Reasons Why You Should Make Your Own Soap

OK, so then there are now 24 tips. Each tip is a short article or if I can't make a 250-400 word article maybe I double up.

Each article promises 1 tip, 1 nugget and then lets them know there are 23 more...and to get those they need to bust a move to my site....of course all those articles might be on the article directory too but you know what I mean.

So I give away the cow in each article but they got to work for the farm.

Then I use the same thing for my videos, a series part 1, 2, 3...24. Podcasts etc.

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Slin

14 years ago

Depends completely on the niche, some niches love a ton of information, the niches looking for quick fixes to their problems are more like the ones you described.

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sylviad

14 years ago

For years I've been making the mistake of giving them what they need in the article, which explains the pathetic response I've had from those articles.

After reading the advice from some top article marketers about leaving them wanting more, that's what I do now. It seems to have made a difference, but it's too early to tell.

It does make sense. If they get the answer they were looking for in the article, there's no need for them to look elsewhere. Right?

Another part to that....

My articles were quite lengthy to include all of that info, which meant that readers probably didn't even make it to the link at the bottom. Shorter articles that leave out the next step are are sure to be the most successful.

Sylvia

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PCRoger

14 years ago

It's tough to promise something in the title worth enough to get them to read it; deliver on it, yet leave them wanting more.

If you have 10 tips for something, offer and give 5 tips, then a link to the other 5 in your resource box is one way. That last 5 can be a blog post with a link to your product/service.

Regards,
PCRoger.

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DogScout

14 years ago

do do?

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Dennis Gaskill

14 years ago

If you give away everything they have no reason to click through to your site. Give them useful but incomplete information, as Jimmy D. Brown calls it, to maximize your click through rate. He was actually talking about using short reports to sell a bigger product, but the same principle applies to article marketing.

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thetrafficaddict

14 years ago

Don't give away everything, and at the same time, don't give away nothing.

Make sure your article is valuable. People have to walk away learning something, or having a solution to their problem.

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mikemac1

14 years ago

@scrofford - here you go, from an unbelievable post by Jeremy Kelsall,

ARTICLE CONTENT - This is where it gets a little dicey. I know that the ebooks train you to write award winning stuff and to provide oodles and oodles of conent so that the reader thinks you are a rocket scientist, right? But, let me ask you this - If you give all the info in the article, why the hell would they click throuh on your resource box?

Ideally, you want to focus on pain! If you are pitching an ebook on how to find out if your wife is sleeping with the mail man. Make your content, call out the husbands pride - Piss him off. "Chances are good that your wife is banging the mail man right now" or "Do you wonder why your wife doesn't want to sleep with you anymore? Do you think it has something to do with the fact she is having sex with the mail man?"

You can do the same thing with just about EVERY single niche. I don't want to inform the reader - I want to coax them into clicking my link! They can be informed when the pay $49.99.

BTW, here's the link to the thread, just scroll down for Jeremy's post... http://www.warriorforum.com/main-int...ml#post1168238

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scrofford

14 years ago

Originally Posted by michael-mac

@scrofford - here you go, from an unbelievable post by Jeremy Kelsall,

BTW, here's the link to the thread, just scroll down for Jeremy's post... http://www.warriorforum.com/main-int...ml#post1168238

Thanks Man! I checked it out and is awesome! I am going to follow what Jeremy said!

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lisag

14 years ago

I had this old man as a copywriting coach when my husband and I started our mailorder catalog business back in the 80's.

He was sweet as could be, but he was an old Madison Avenue "Ad Man". If you watched the show last year, you know exactly what he was like.

Anyway, this is what he said about giving away too much...

"It's OK to flash them your panties, but if they want to see you naked, they've got to pay."

Crude; but it left a lifelong impression on me. I think of him every time I approach the limit of giving away too much information.

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poker princess

14 years ago

I think you should use the tactic of an Elevator Pitch, where you do introduce to the reader yourself, your product as well as make him think about what will be coming next, if he continues to listen you

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Caro 14 years ago

I am always wanting to give my reader a quality experience. So information that is pertaining to the topic of the article.

I take a problem/solution approach with articles. And then I also make sure that I set it up so that to find out more, how to get the definitive solution - then you can go here.

That's somewhat crudely put.

I think the attitude is quality, helpfulness, knowledge. And you do want to set it up so they are wanting more from you.

I like the "panties/naked" analogy :p

Caro :-)
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windtalker

14 years ago

I don't give too much information, just enough to make them "hungry" to click on my links.

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WarriorJ

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Do Do you give away the "farm" with your articles?

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