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OFFLINE CASH COW: Get off your butt and start doing workshops

by laird
12 replies
...............
#cash cow #marketing #offline #offline workshop #workshop
  • Profile picture of the author dbadwal
    Hey Laired,

    Could you please explain "

    4 (attendees) x $390 (price fixe average purchase) = $1560"

    Thanks.
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  • Profile picture of the author Don Schenk
    Originally Posted by laird View Post

    1) Every city I've looked up in my county has their Chamber of Commerce membership list online and accessible. Many with the names of the exact contact in charge.
    Are you email contacting these members? Or snail mail contacting them? Or phoning them?

    If email how are you wording it so as to not get spam complaints?

    Thanks.

    :-Don
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    Studies prove happier people have massively more success. It has worked for me. Use this one trick too... Click Here

    Total Competition Stomper - Simply the most powerful tactic your IM or Offline business will ever use... See it here!
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    • Profile picture of the author laird
      [DELETED]
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      • Profile picture of the author aquablue
        What a fantastic idea! "Workshops" is on my "I'll Do It Someday" list, but I hadn't considered this subject. If you turn this into a WSO, I'll definitely buy it.
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        • Profile picture of the author laird
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          • Profile picture of the author Andyhenry
            Originally Posted by laird View Post

            I'm not planning on making a WSO for this at all - just wanted to share and get folks motivated to try. Take a look in the WSO forum. Chris Legrande (apologizes if I've spelled your last name wrong) has a product centered around seminar/workshop events and, if I recall, goes into fairly great detail on how to pull things off.

            Del
            Good for you - this has been a wso in the past and also shared freely in the past too. I've never done a WSO about how I do this either.
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            nothing to see here.

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  • Profile picture of the author TimCastleman
    Local business owners for the most part are lazy and don't care.

    You really need to find a reason to get them there and then show them how they can get what they want without breaking a sweat or breaking the bank.

    Local seminars are another lead generation source but they shouldn't be the only one.

    Tim
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    • Profile picture of the author Chris Lagarde
      Originally Posted by TimCastleman View Post

      Local business owners for the most part are lazy and don't care.

      You really need to find a reason to get them there and then show them how they can get what they want without breaking a sweat or breaking the bank.
      Tim
      That's why it's important to offer seminar information that the business owners can take home and implement themselves. Will they? Typically, the answer is "No, they won't."

      But you can bet they sure don't want a long teaser seminar from you. These business owners have been burned too many times with thinly veiled seminar sales pitches.
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  • Profile picture of the author Kelly Verge
    I love doing seminars. They have been my primary method of reaching non-referral prospects.

    Of course, if you are uncomfortable in front of a crowd, you might want to either join Toastmasters to work on your skills or use other methods to reach prospects.
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  • Profile picture of the author Andyhenry
    I'm doing this exact thing. I run workshops in my local hotel.

    The only issue I've come across is that many of the local business networks have some sort of 'one of each profession' rule, so if there's already someone offering web services then you can't get a foot into their network.
    The shame about that is that quite often they're fairly new IMers who've bought in to the "you know more than most people so sell basic IM" and don't really understand proper marketing and are just pimping squeeze pages, or video distribution services etc.. rather than being able to help the businesses effectively.

    Andy
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    nothing to see here.

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    • Profile picture of the author ozduc
      Originally Posted by Andyhenry View Post

      The shame about that is that quite often they're fairly new IMers who've bought in to the "you know more than most people so sell basic IM" and don't really understand proper marketing and are just pimping squeeze pages, or video distribution services etc.. rather than being able to help the businesses effectively.

      Andy
      Well this would probably be because someone experienced in the field sold them a WSO or put up a post that said "you to can go out and do this as you know more then most people........"
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      • Profile picture of the author Andyhenry
        Originally Posted by ozduc View Post

        Well this would probably be because someone experienced in the field sold them a WSO or put up a post that said "you to can go out and do this as you know more then most people........"
        Yes - I've seen exactly that done before. The problem when I saw it was that the 'expert' who was charging them thousands of dollars to give them advice also had no previous proper business experience and had only made their money selling IM stuff to IMers. It's one small aspect of IM that gives the whole niche a bad reputation for some offline businesses.
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        nothing to see here.

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  • Profile picture of the author Chris Lagarde
    Originally Posted by laird View Post

    Social Media is hot - especially Social Media for Business

    ...Attendees get a great deal on info they can use (I focus on the "Business Trinity" - Twitter, FaceBook and LinkedIn.)
    Congratulations on the massive action you are taking Laird! You could have a seminar exclusively on any one of the "Business Trinity". Based on the evaluation forms I regularly get back, you are absolutely correct that business owners want quality (and actionable) information on using social media to market their businesses.

    Business owners really appreciate it when you drill down on a specific topic and show them step by step e.g. "7 Easy Ways You Can Harness the Incredible Marketing Reach of Facebook".

    Originally Posted by laird View Post

    Plus if they're filling out a workbook during the Workshop, they're heavily-engaged.
    Hey, the "fill in the workbook during the workshop" is a great idea! Workshop / Seminar attendees do appreciate a spiral bound workbook to write in. This is true even if all you do is print up your PowerPoint presentation and spiral bind it.
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  • Profile picture of the author shabit87
    Nice post, don't forget you can do the same with teleseminars! Works great, I do it all the time. Plus, for those that can't attend you can email them the audio file as soon as its finished
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