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I Need Some IM Help Please!

by Barbara Gathany
1 replies
I really need the help of our fine warrior minds. Although I will continue to do my own thing (copywriting) part time, I needed a job and was just hired as a Financial Advisor for a major company. Unfortunately, they are somewhat backwards when it comes to marketing. They mostly cold call, go door to door, hold seminars, etc. I know that there has to be a better way to reach people who would be interested in my services. If I don't find a better way to market, I don't believe I will succeed.

People would have to get to know me to trust me so I thought a combination of Facebook, Blogging and Tweeting might work. What are your thoughts on how I might combine these and what would be the best way to use them together. Are there other things I should do? Do I also need a website? What are the three most important things you thing I must accomplish with my marketing? How would you go about accomplishing them?

Any ideas or help you could give me would be so much appreciated.

Thanks so much,
Barbara
#blog #facebook #internet marketing #twitter
  • Profile picture of the author sarahmaryi
    Like you said, Facebook, Twitter, and a blog would work. You would have to build a relationship with potential customers before they'll trust you and those three ways are a good way to start. You also have to show them that you're an expert in your field and show them just what solutions you can provide for them, otherwise they'll end up going somewhere else.

    For Twitter, try to follow people that are interested in the advice of financial advisors, such as followers of Suze Orman and others. Build relationships with them through direct messages and always provide content in your tweets that they'll be interested in.

    For Facebook, try to join groups that talk about finance and provide good, wholesome advice and answers to questions that deal with finance. There's a ton of groups out there, so I'm sure you'll be able to help a massive amount of people.

    A blog would be helpful as well if you're able to update one constantly with valuable content. Just provide a link to it from your Twitter and Facebook accounts. If you don't think a blog is right for you, another option is to create a lead capture page with an opt-in form, so you can create a targeted email list with interested prospects. Write articles that deal with financial advice and submit them to article directories and such, making sure that the articles have links at the bottom leading readers to your lead capture page, Twitter, and Facebook accounts. Additionally, make sure that you keep in frequent contact with your targeted prospects by providing useful information, updates, etc. through emails. An autoresponder is essential for that.

    I wish you luck!
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