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Email List What Is Best Attachments Text Or HTML

by reapr
7 replies
What is the best way to send out a report on a regular basis to a bunch of subscribers? Attachments text or HTML?

The report will contain a link inside to download the main file(zipped) refereed to in the report off my server and this will be done through Aweber. The PDF will be 1-2 pages and the downloaded file the same. Each file will be about 20-30k zipped.

Would it be best to zip the report, just attach it as a PDF or just put the body of the report in the email as text or HTML?

I am afraid if I send the attachment as a PDF the open rate will suffer. Any help would be appreciated.
#attachments #email #html #list #text
  • Profile picture of the author jpattric2
    Banned
    Text attachment would be more Ok than HTML one.
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  • Profile picture of the author Gary King
    Reapr,

    You're missing a golden opportunity here...

    If you send any kind of attachment, you're missing the opportunity to drive them to your web site.

    Why should you do that? Well, you have their eyeballs on your page and you can deliver whatever message you want while they are getting the download link.

    Emailing a direct link to the zipped PDF also loses that benefit.

    Bottom line - you can connect more intimately with your readers if they go to a page on your site that has a friendly message and the download link (make it *obvious* though).

    Remember, lots and lots of folks would just download the zip file, store it in the black hole known as their hard drive and never open it - if you get them ON YOUR SITE you can at least connect with them a little - even if they never read the download.
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    • Profile picture of the author Kevin-VirtualProfitCenter
      Gary is right.

      Not only are you missing a golden opportunity, you will dramatically reduce open rate with ANY kind of attachment.

      Don't do it. It's dumb.



      Originally Posted by Gary King View Post

      Reapr,

      You're missing a golden opportunity here...

      If you send any kind of attachment, you're missing the opportunity to drive them to your web site.

      Why should you do that? Well, you have their eyeballs on your page and you can deliver whatever message you want while they are getting the download link.

      Emailing a direct link to the zipped PDF also loses that benefit.

      Bottom line - you can connect more intimately with your readers if they go to a page on your site that has a friendly message and the download link (make it *obvious* though).

      Remember, lots and lots of folks would just download the zip file, store it in the black hole known as their hard drive and never open it - if you get them ON YOUR SITE you can at least connect with them a little - even if they never read the download.
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    • Profile picture of the author reapr
      This is great info thanks ... but
      So on the thank you page I could put up an affiliate offer that is related to the report and then a link towards the bottom of the page for the report.

      Also
      What would be the best way to protect that page should a subscriber unsubscribe? Change out the thank you page URL weekly?

      Originally Posted by Gary King View Post

      Reapr,

      You're missing a golden opportunity here...

      If you send any kind of attachment, you're missing the opportunity to drive them to your web site.

      Why should you do that? Well, you have their eyeballs on your page and you can deliver whatever message you want while they are getting the download link.

      Emailing a direct link to the zipped PDF also loses that benefit.

      Bottom line - you can connect more intimately with your readers if they go to a page on your site that has a friendly message and the download link (make it *obvious* though).

      Remember, lots and lots of folks would just download the zip file, store it in the black hole known as their hard drive and never open it - if you get them ON YOUR SITE you can at least connect with them a little - even if they never read the download.
      Signature
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