Gurus Who Can Actually Teach?

Profile picture of the author PeterDudek by PeterDudek Posted: 03/14/2010
There are Internet Marketing "Gurus" and there are people out there who are excellent Internet Marketing "Teachers."

The well-known Gurus are excellent marketers.

And sometimes they are also excellent Teachers.

Unfortunately, sometimes a Guru is only good at Marketing. When it comes time to actually teach--they aren't very proficient.

I think that if a Guru can't teach, they shouldn't be marketing their teachings. Harsh. I know.

But wait! There's more...

By the same token, sometimes good Teachers suck at Marketing.

I think if a Teacher can't Market, they shouldn't be Teaching Internet Marketing. If you can't do-don't try and teach. (Man I hate it when another newbie sets up a "how to make money online" site.) I know. I'm insensitive.

But I'm also genuinely curious...

In YOUR opinion, who are the best Internet Marketing Gurus who are good at Marketing and also good at Teaching?

Who makes your "A-List" for I.M. Gurus?

(By the way, I'm NOT interested in who you think is bad. Just who you think is good.)

Thanks for your time and your valuable opinion.

P.S. No ulterior motive here. I'm not launching anything or creating a product with this. I'm seriously just curious because I want to buy some courses and I want to buy the best ones.
#gurus #teach

  • Profile picture of the author NoGuru
    NoGuru
    For newbies I think PotPieGirl provides a good bit of value. Her free Squidoo report and her free 6StepNicheSites are solid introductory resources. Her One Week Marketing guide, while certainly not rocket science for experienced internet marketers, is a value-priced resource for what you get.

    While I think she's a bit Squidoo-centric, and think she lays on the "aw shucks" persona a little thick sometimes, from what I've seen she seems to be doing well on the business side of things. I believe she got the bonus for most sales of the "Best Article Spinner" last month, and has come out at or near the top for other contest.
  • Profile picture of the author Sven Schoene
    Sven Schoene
    Judging from Eben Pagan's free stuff (and he put out A LOT) he seems to be the absolute king of teaching. He's an idol of mine.
  • Profile picture of the author KenThompson
    KenThompson
    Hi Peter,

    Your concerns are certainly valid because good marketing doesn't
    always equal good learning material. We've all probably learned that
    from first hand experience.

    I can't directly address your question because I stopped buying courses
    from the well-known IM marketers a long time ago.

    But I wanted to point-out that I've bought products from relatively
    unknown marketers, and their material was excellent from a teaching
    standpoint. It has been a while so can't really list any names. I downloaded
    a free ebook written by Paul Meyers who's a Warrior forum member and
    moderator. It was well-written and he conveyed his lessons and points
    very clearly and in a very well-organized manner. So that is one name
    that comes to mind.

    Another name is Sean d'Sousa (spelling?) who is very well known in certain
    circles. He teaches about article writing and other things. I think his
    article marketing course/coaching could be the most expensive around.
    But judging from his other writings and free teachings, he's a very good
    teacher as well as marketer. I think the difference with him is he's not
    so concerned with being famous as some others, maybe. At least that
    is my impression. So maybe that's why he doesn't seem to be a household
    IM name.

    I would urge you to consider buying something that appeals to you, is
    relevant to your needs as a marketer, and everything else about the
    material and person passes the warm fuzzy test.

    You never know how pleasantly surprised you may be.
  • Profile picture of the author H3x
    H3x
    Im doing my best to teach my Subscribers how to earn money online and i often get good feedback. I spend a lot of hours each day adding new content for them to use, most of which is methods i personally use to make my income.
  • Profile picture of the author Steven Wagenheim
    Steven Wagenheim
    Before I ever got into IM, I taught for several years at a computer/business
    school. I have a certificate in training. So I am a qualified teacher.

    I have also been marketing successfully for over 7 years.

    That makes me a qualified marketer.

    However, this doesn't in any way prove or not prove that I can or can't
    teach marketing to others.

    Why?

    Because, for one thing, everybody learns differently. My teaching style
    might be totally wrong for a certain type of person. It doesn't mean it's
    good or bad. It just means it's not a good fit.

    For another, each aspect of marketing requires a different approach to
    teaching it. Some people are good at teaching article writing but terrible
    at teaching pay per click, even though they are proficient at both.

    You can't pigeon hole somebody as a good or bad teacher just on your
    criteria alone because there are way too many variables involved.

    This is why I will turn down students who I don't feel I can help because
    of those variables.

    In other words, the answer to your question isn't as black and white as
    you'd like. While I had a teacher for copywriting, I in no way can say
    whether or not that same person would be a good teacher for article
    marketing.

    Hope I've been clear on this issue.
  • Profile picture of the author P.Sharma
    P.Sharma
    I think kim roach is a graet teacher.
    I also like howie schwartz
  • Profile picture of the author PeterDudek
    PeterDudek
    Originally Posted by KenThompson View Post
    Hi Peter,

    ...I wanted to point-out that I've bought products from relatively
    unknown marketers, and their material was excellent from a teaching
    standpoint.

    ...I would urge you to consider buying something that appeals to you, is
    relevant to your needs as a marketer, and everything else about the
    material and person passes the warm fuzzy test.

    You never know how pleasantly surprised you may be.
    Ken,

    You make some excellent points which I totally agree with.

    I think I could have been more clear in my definition of Internet Marketing Guru.

    By "Guru" I mean someone who is Teaching Internet Marketing who actually makes lots of money.

    Whether they've chosen to put their name and face out there as a brand is only an optional part of being a guru.

    Some Gurus are famous. Some are not.

    But to me, an "A-List" Guru is someone who makes a lot (seriously, a LOT...minimum 7 Figures Net) of money and also is willing to teach others how to do it.

    And I guess to get even more granular about it...a person who teaches a "trick" or a "method" that is minor or short-term-strategy in nature, is not a Guru in my book.

    So I'm looking for the Top A-List Internet Marketing Gurus.
    • They make a lot of money using Internet Marketing.
    • They're willing to teach others.
    • They're good at teaching.
    • They may or may not be famous.
  • Profile picture of the author KenThompson
    KenThompson
    Originally Posted by Steven Wagenheim View Post

    Because, for one thing, everybody learns differently. My teaching style
    might be totally wrong for a certain type of person. It doesn't mean it's
    good or bad. It just means it's not a good fit.

    For another, each aspect of marketing requires a different approach to
    teaching it. Some people are good at teaching article writing but terrible
    at teaching pay per click, even though they are proficient at both.

    You can't pigeon hole somebody as a good or bad teacher just on your
    criteria alone because there are way too many variables involved.
    Very good points, Steve.

    It's similar to the ongoing debate about video marketing, long sales letters,
    etc. Some people who love videos may prefer to learn from videos. I'm
    not one of them. lol. I don't like videos in marketing and in learning
    situations.

    So if someone, who otherwise may be a great teacher, uses videos to teach,
    then my preferences would probably color my opinion about his learning
    material.

    By the way, Steve, I have bought some of your teaching info products
    and thought they were well-done. For me and my preferences, you're a
    good teacher. (for what it's worth.)
  • Profile picture of the author PeterDudek
    PeterDudek
    Originally Posted by Steven Wagenheim View Post
    My teaching style
    might be totally wrong for a certain type of person. It doesn't mean it's
    good or bad. It just means it's not a good fit.

    For another, each aspect of marketing requires a different approach to
    teaching it. Some people are good at teaching article writing but terrible
    at teaching pay per click, even though they are proficient at both.

    In other words, the answer to your question isn't as black and white as
    you'd like. While I had a teacher for copywriting, I in no way can say
    whether or not that same person would be a good teacher for article
    marketing.

    Hope I've been clear on this issue.
    Totally clear. Excellent points.

    And that is exactly where I'm heading with my list.

    I want to build a list of the best I.M. Gurus and what they teach. What I'm doing is like picking my professors at the university. "I want so-and-so for History because he's awesome. That other guy is boring. And I want Prof. X for Physics because he won a Nobel Prize and his students go on to get fantastic jobs. etc."

    For example, I am currently taking Andy Jenkin's Video Boss course. It is outstanding. In my opinion (and I've been dabbling in Internet Video for a LONG time) Andy Jenkin's course is one of the best IM courses on video I've ever seen. It's amazing. Andy's a great Marketer and a great Teacher.

    I'm also a long-term student of Frank Kern. In fact, I consider him my Mentor. He's awesome at marketing and his teaching style "fits" my learning style perfectly.

    So, thanks for your comment and for your clarification. You rock!
  • Profile picture of the author LilBlackDress
    LilBlackDress
    I have my Masters in Education so when I read marketing material I really notice if the "teacher" did a good job. Is there a good introduction? Are the objectives clear and easy to follow? Does the material have closure?

    So many times I will read a report that is supposed to explain something and it skips steps.

    Lisa Parmley's Inline SEO course is perfection. She is a natural teacher and knows her stuff. Her material is presented in both video and reports.
    Xfactors Adsense report is a great example of a step by step blueprint
    And Casey Gentles free report Newbies Fast Cash Guide is great.

    Learning styles do vary from one person to the next. I would prefer to read material but others would rather watch videos. Some work better learning alone and some need more structure. So different teachers for different styles also.
  • Profile picture of the author ozduc
    ozduc
    As Steve already pointed out it isn't as plain as black and white.
    A good teacher or coach doesn't necessarily have to be good at the subject. They have to understand it of course but the main criteria in a good teacher or coach is to be able to bring out the full potential in the student. For instance there are many top athletes in the world that have coaches that never really did anything to speak of in their particular field themselves but they are very good at bringing out potential in others. Just look at the NFL or basketball, golf etc.
    So my opinion is it doesn't really matter if the teacher has been successful at what they are teaching, it's all about HOW they teach the student and the potential they can bring out of the student that matters.
  • Profile picture of the author TheGraduate
    TheGraduate
    Originally Posted by PeterDudek View Post
    I think if a Teacher can't Market, they shouldn't be Teaching Internet Marketing. If you can't do-don't try and teach. (Man I hate it when another newbie sets up a "how to make money online" site.) I know. I'm insensitive.
    I tuely believe that teaching is a whole different can of worms when compaired to any other activity, some people are naturaly gifted with the right good teacher's temperament/personality. by the contrary, there are many people who are not gifted with the ability of being able to teach well what they can do successfully. How many successful football coaches are fat guys who never even made it to their high schools football teams? yet their passion, undertanding, love for the game, plus a degree in sport education allows them to coach teams very well. There are many college marketing and business teachers who live pay-check to pay-check and have never had their own businesses (offline or online), if all good business teachers had the drive to become millionaires themselves there would not be teachers left at our colleges and Universities, don't you think? Teaching is mostly related to knowledge optained through hard intellectual research work, and to the ability of being able to pass that knowledge to others successfully.
  • Profile picture of the author PeterDudek
    PeterDudek
    Originally Posted by ozduc View Post
    As Steve already pointed out it isn't as plain as black and white.
    A good teacher or coach doesn't necessarily have to be good at the subject. They have to understand it of course but the main criteria in a good teacher or coach is to be able to bring out the full potential in the student. For instance there are many top athletes in the world that have coaches that never really did anything to speak of in their particular field themselves but they are very good at bringing out potential in others. Just look at the NFL or basketball, golf etc.
    So my opinion is it doesn't really matter if the teacher has been successful at what they are teaching, it's all about HOW they teach the student and the potential they can bring out of the student that matters.
    I understand what you're saying, but to me, Teaching and Coaching are very different.

    I'm not looking for motivation. I've got plenty of that.

    I'm looking for education.

    To me, when it comes to teaching how to make money, it matters a great deal if the teacher has been successful or not. In fact, it's one of my main criteria.

    Suppose Guru A said this to you, "I bet you could make a lot of money doing X-Y-Z. I've never done it, but I'll be happy to show you how to do it and cheer you on."

    Then Guru B said this, "I made $3,432,934.00 in the past 12 months doing A-B-C. I absolutely know it works because I made over $2 million last year doing the same thing. And this year I'm on track to make over $10 million. I've got a detailed, step-by-step, easy-to-follow course that will teach you how to do exactly what I'm doing."

    I think I'd go with Guru B, wouldn't you?
  • Profile picture of the author PeterDudek
    PeterDudek
    Originally Posted by TheGraduate View Post
    There are many college marketing and business teachers who live pay-check to pay-check and have never had their own businesses (offline or online), if all good business teachers had the drive to become millionaires themselves there would not be teachers left at our colleges and Universities, don't you think? Teaching is mostly related to knowledge optained through hard intellectual research work, and to the ability of being able to pass that knowledge to others successfully.
    LOL. Well, in my opinion, college professors and the whole college thing are highly over-rated anyway.

    I think Marketing and Business professors who have never had success in business have NO BUSINESS teaching marketing or business.

    If they had any shred of decency, they would resign and try to have success, then come back and teach for free after they're rich.

    But then, as I've already stated, I'm a flawed character being unusually harsh and insensitive.

    ANYWAY...getting back to the subject...who are the "A-List" Gurus (famous or not) who can Teach well?
  • Profile picture of the author ozduc
    ozduc
    Originally Posted by PeterDudek View Post
    I think I'd go with Guru B, wouldn't you?
    Point well taken, I probably would.
  • Profile picture of the author TheGraduate
    TheGraduate
    Originally Posted by PeterDudek View Post
    I understand what you're saying, but to me, Teaching and Coaching are very different.

    I'm not looking for motivation. I've got plenty of that.

    I'm looking for education.

    To me, when it comes to teaching how to make money, it matters a great deal if the teacher has been successful or not. In fact, it's one of my main criteria.

    Suppose Guru A said this to you, "I bet you could make a lot of money doing X-Y-Z. I've never done it, but I'll be happy to show you how to do it and cheer you on."

    Then Guru B said this, "I made $3,432,934.00 in the past 12 months doing A-B-C. I absolutely know it works because I made over $2 million last year doing the same thing. And this year I'm on track to make over $10 million. I've got a detailed, step-by-step, easy-to-follow course that will teach you how to do exactly what I'm doing."

    I think I'd go with Guru B, wouldn't you?
    I think Ewen Chia is your guy, but are you going to put all the hard work he put in for twelve years straight before he made his first million online? That's the question!
  • Profile picture of the author Zeus66
    Zeus66
    Originally Posted by PeterDudek View Post
    By the same token, sometimes good Teachers suck at Marketing.

    I think if a Teacher can't Market, they shouldn't be Teaching Internet Marketing. If you can't do-don't try and teach. (Man I hate it when another newbie sets up a "how to make money online" site.) I know. I'm insensitive.
    I don't agree, sort of. One of the biggest myths out there is the stupid (imo) cliche: "Those who can, do. Those who can't, teach." Anyone with plenty of life and business experience knows this to be utter nonsense.

    But one caveat... I do think in IM you need to know that something works before you teach it to others. That does NOT mean, however, that you must be making gazillions from that thing you're teaching. It just means you need to know it works. Because then the people you teach can take that ball and run with it. Scale it up. Focus on it to the exclusion of other things. That's the point here really... we all have different interests and talents. If I know something works but I don't really like doing it... should I not teach it to others? I say that's a ridiculous notion. It assumes my own proclivities apply universally.

    John
  • Profile picture of the author WD Mino
    WD Mino
    Hi,

    Interesting post and responses.... very informative.

    However I am not sure I can fully agree let me lay an example.

    Say I learned woodworking. O.K.

    Now I learned it I know what works how to measure use the tools what tools to use a scroll saw for some a band saw for others etc. BUT I SUCK at wood working. LOL true

    That does not prevent me from giving the facts to someone who may have a real knack for it. facts are something I truly love because they cannot be altered as soon as they are they are no longer facts.

    I can relay the information to those desiring to learn without actually being successful at it myself. You asked if one would choose guru A or guru B I would choose neither. I prefer to learn myself but for the record I don't go by claims of income I can tell you last year I made 120 k but what I am not telling you is that it cost me 125k in advertising etc . just an e.g. not true

    If you go to any school whether elementary ,high school, college whatever. The teacher teaching, is teaching what they have learned and not necessarily what they have experienced. Do I think people should teach if they do not know. NO that would not be a fact but if you know what works I don't think that discounts the person.
    I think that there are some who excel in showing and doing and others who excel in showing. first you do A then go to B this will help you produce C etc but having said all this I think there are way too many whacko's teaching things they know nothing about so then they are not relaying facts but fiction which causes harm so that is my opinion
    Thanks,
    -WD
  • Profile picture of the author Sara Young
    Sara Young
    I don't get it.

    If the teacher doesn't make money from a method, how do they know it really works?

    If I don't make money from Twitter, for example, how can I teach it properly? Maybe there's an important factor I don't understand?
  • Profile picture of the author WD Mino
    WD Mino
    Originally Posted by Sara Young View Post
    I don't get it.

    If the teacher doesn't make money from a method, how do they know it really works?

    Well again that is completely different Sarah but for one to teach something they do not need to actually be doing it they need to know the facts of it. much like how Andy further explained there is a huge difference from doing something and relaying through experience and teaching using a "curiculum'

    Know what I mean?

    I could teach people to make thousands of dollars selling toys but if they don't know the era, how to get the ones in a certain condition etc they couldn't make thousands doing it yet I could show them the sites that yield tremendous revenue there has to be a balance of knowledge and work in order for anything taught to be usable so it is not just based on my experience it has to be applied all I could do is present the facts etc..
    -WD

Related discussions