A sad but true fact

If you are looking at products in the IM niche (for example on clickbank), you will see that the vast majority of the products are actually really nothing ground-breaking new.

It is rarely the case that an IM product or course provides some "secret", never before seen information.

So..as an IMer and product creator you might make the mistake to over-think what product to create - you might think you need to come up with something extremely "exciting" and new, some killer product which will blow everything away.

The truth is that the success of your product is NOT that much decided by the quality of the product (quality plays a role but its actually a minor one, sadly), nor by the "novelty-factor" of the product.

It is simply decided by how you market (say: "hype") the product and by the PERCEIVED VALUE of the product.

Factors which (at first) seem secondary. But the more i observe the IM scene it becomes clear that THOSE are actually the deciding factors, the factors which can decide whether you make 100s of thousands of $$$ or are stuck with a product no one is interested in.

* Memorizable "flashy" product name
* Good marketing, especially pre-launch marketing and building of anticipation and hype, JVs with "big name" marketers etc..etc.
* perceived quality by simply "inflating" information, eg. converting something which could be a simple 15 page WSO into videos, forums, site memberships etc..

This is why its called internet "marketing". Its the MARKETING part which will make you money at the end. This might be obvious for some tho..but just some food for thought....