4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

Subdirectory/folder vs. Separate domain/website

by EricGibson
3 replies
I have a small publishing company, and have 4 books in one topic area -- the next book will be for a different audience, altho in the same general topic area. (The 1st 4books are all for farmers or market gardeners, while the next book is still agriculture-related, but aimed at consumers, not growers). I am trying to decide between having a separate website/domain for the new book vs. putting it in a separate folder/directory of the main website. It seems like having a separate domain/website would be advantageous for keywords, both in the domain name and pages. But I am wondering if (using a subdirectory/folder scenario) and using a silo structure serve the same purpose and be as effective for seo?
#domain or website #separate #subdirectory or folder
  • Profile picture of the author studio52
    Good luck deciding, hope you post when you find out which method produced the best results.
    {{ DiscussionBoard.errors[1870359].message }}
  • Profile picture of the author EricGibson
    I forgot to mention, I know a 3rd option is a subdomain -- but that's a big topic.... I've found a lot of pro's and con's on both sides of subdomains, but I've decided not to use them -- for one thing, apparently they're viewed by google as a separate domain, so I'd just as soon set up a separate domain.
    {{ DiscussionBoard.errors[1870436].message }}
    • Profile picture of the author Loren Woirhaye
      If you don't mind spending another $24/year, get the other three
      domains. Then you'll have a little web of your own and you can
      link from one domain to the other.

      While siloing or whatever can be a good idea, if you've got the
      energy to really go for it, build a site for each book with each
      site having pages relevant to the book it's about... and also about
      topics relevant to your other books, from which you can link
      outwards to the relevant sites and also Amazon, et. al.

      SEO is tedious, but not an exact science. You can kind of bumble
      through it and have success if you're consistent about linking
      and relevance everywhere you put content.
      Signature
      {{ DiscussionBoard.errors[1870473].message }}

Trending Topics