Creating Your USP Fast and Easy 101

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We all need to seperate ourselves from the rest and be unique.

Some people were asking for more tips on creating their unique

selling point or proposition. So here is some more information to
get you on the right track.

In business it is key to separate yourself from others in your
business field. By you creating a unique selling proposition that
lets you stand out from your competition, you can be the one that
your customers will choose.

Branding is what separates one product from another of a similar
make.

When it comes to marketing, branding yourself and your name is the
little-known secret that 99.9% of other marketers don't get, but it
can pay off for you big time when used effectively.

I'm also referring here to your USP (Unique Selling Proposition).
It's about the unique fact that separates you from other people out
there trying to promote their business.

So the first thing you should know that you should concentrate on
separating yourself, but just branding you should leave to the
McDonalds and Pepsi companies out there. They spend millions of
dollars a year to get their name out there. So we are talking about
making yourself the unique service or company.


The first thing you can do is look in your phone book and
newspapers and see what all other competitors are saying.


You will probably notice a lot of them say the same old boring
thing like cheapest prices or largest selection. You want to start
writing a list on the left side of a piece of paper that lists
everything that you have to say about your company.



Now on the right side of the piece of paper, you write all the
things that your competition is saying about their company. So now
you can go through and cross off everything that you wrote that the
other company also said.


This way you are now on your way to creating a USP. Now that you
have some features and benefits of your company and theirs, go
through and pick out the strongest benefit you have on your side.


Remember a feature is like twenty four hour customer service and
the benefit would be the fact that if you ever have a question or
problem someone can assist you any time.


So now that you have the biggest benefit, you will start to create
your usp by writing that benefit down again and seeing if you can
improve what you are saying.


You need to never state something you can't do, but list the
biggest benefit that will make you stand out. Now a great thing
about a USP even though it is supposedly unique, you can mention
things that may be obvious but never stated.


For the example, we will use the one I used in an earlier issue.


If you are a furniture dealer and you do same day delivery and so
do a lot of other places, are they saying it. Even though almost all
do same day delivery, you are stating it first.


So now you start to market that message and people will start to
think of you now when they are looking for furniture and delivery
same day.


Do you see how powerful this can be? This can be applied to any
business when starting to create your USP
#101 #creating #easy #fast #usp

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