Creating A $7 Product - Need advice | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

14 years ago

Hi,

What has made you think that selling a product for $7 makes sense as a place to start?

You wouldn't usually make a decision like that until after you'd already decided on a market and done some research and found that a $7 is what they want.

There's no easy way to make the decision you're trying to make because it doesn't make sense in its own right.

My advice would be to look at what products you have been able to sell as an affiliate and start there - you at least know what has worked before and how you got those results, so you can do something similar but this time to your own product.

Also - the value of a customer is much more than just the first sale, so if you're going in to a new market it makes sense to have more for them to buy than just a $7 ebook - so you might want to consider having some other products in your funnel (even if they're affiliate products) so that you don't do all the work and still only end up with a $7 sale.

Andy

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kenboss

14 years ago

Wait - DON'T get past the mentality of "Who would pay for that?" That question is the very essence of market research.

Your only problem is that you are trying to "think of" something. Instead you need to be "searching" for it. Topics that people will pay $7 (and much more) for are out there, in huge abundance, you just need to understand the process of sifting through them, and once you do, you are literally spoiled for choice.

The old axiom: find out what people ALREADY want - and sell it to them.

Andy (not surprisingly!) is totally on the mark when he says that you should not limit yourself to focusing on one $7 product, but that you should use it as an intro to a greater package of sales possibilities. Not only would this obviously lead to greater profit, but creatively it helps get the juices flowing when you are looking at a "big picture" scenario, as opposed to struggling with writers block over a 10 page ebook.

Having said that, however, if it's your first attempt a product creation, I don't think it's a bad idea to just go for the $7 job, just to get the feel of it, see it as your prototype. Make all the mistakes and fall into all the traps. You will learn so much from that experience, that you will be far better equipped to get airborne as you take that knowledge onto the next level.

It never hurts to go splashing about in the little pool for a bit before you leap into the big one, as long as you don't get stuck in the little one.

So where to go to learn the whole process from market research to end product? There are countless people who can help you but the name Kevin Riley springs immediately to mind - he is brilliant, he understands the challenges of getting started - he WILL get you there if you are willing to do the work!

And you will find him frequently splashing about on this forum! Go. Learn.

Ken

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Kevin Riley

14 years ago

Originally Posted by kenboss

The old axiom: find out what people ALREADY want - and sell it to them.

Exactly. And note the word "want"!

the name Kevin Riley springs immediately to mind - he is brilliant, he understands the challenges of getting started - he WILL get you there if you are willing to do the work!

And you will find him frequently splashing about on this forum! Go. Learn.

Ken

Splish splash. Thank you Ken for the kind mention. My wife however says you may be mistaken about the brilliant bit.

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Kevin Riley, long-time Warrior living in Osaka, Japan

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ShaneRQR

14 years ago

Since you're already selling stuff as an affiliate, that's a very good starting point.

First of all: Do you have a list in any of the markets you're selling aff products in? If you do, then that could be a hugely valuable resource. For one, you can ask the people on your list what they are looking for or what they feel is missing from the products already available.

Another option is always to go to market-specific forums and look at what kind of problems people have. If you can solve one of those problems, that might be a product.

Here's something that can help with this. Search for:

Code:

site:forumname.com "how to"

Code:

site:forumname.com "need help with"

Code:

site:forumname.com "problem"

And similar queries and you'll find lots of threads with people talking about stuff they need solutions for.

And finally, you can base a product off of what's already available. Look at the products you're selling. What could be improved about them? Could you teach the same subject matter, but with a different angle on it, with a different kind of approach? Maybe the available products are too basic and you can create something more advanced? Or maybe they're overwhelming for complete newbies and you can create something more basic?

Basically, instead of trying to conjour up an idea out of thin air, start with what's already available.

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R Hagel

14 years ago

Yep, I have to agree with the good folks above me. Don't try to guess what people want. Find out what they ACTUALLY want. And one way to do that is by finding out what they're already buying.

Then create a product on the same topic, but make yours better -- and position yourself differently in the market.

Cheers,
Becky

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mojo100

14 years ago

I bet you have a load of information that you think everyone already knows about because it is second nature to you. Believe me there are probably 1000s of people who would love to sit on your shoulder for the day and see how you actually make money!
Just because someone else has a similar product it does not mean you would not make money from it.

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badboy_Nick

14 years ago

Originally Posted by Skribblez

I've been marketing Clickbank products as an affiliate for so long now, and I think it's about time I finally make my own product.

I want to get started by making a $7 product and taking payments through PayPal. I'll probably start off with an eBook for now, but I just don't know where to start. I can't seem to think of anything, and when I do think of something, I can't get past the mentality of, "who would pay for that?"

Other than that, I don't really know where I can get some more ideas from. I honestly never thought creating a $7 product could be so frustrating.

If anyone could link me to any good guides to help me get started, or maybe offer some advice, it would be greatly appreciated.

You can start off with a simple ebook but a $7 product is IMO not of enough value because of the price. Ebooks should be priced AT LEAST $17 - 27 to make the customer perceive it a ssomething of high value but not too expensive.

$7 bucks might give it a tacky perception. Make it bigger, more valuable and increase the price.

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GeorgR.

14 years ago

Originally Posted by Skribblez

I've been marketing Clickbank products as an affiliate for so long now, and I think it's about time I finally make my own product.

I want to get started by making a $7 product and taking payments through PayPal. I'll probably start off with an eBook for now, but I just don't know where to start. I can't seem to think of anything, and when I do think of something, I can't get past the mentality of, "who would pay for that?"

Other than that, I don't really know where I can get some more ideas from. I honestly never thought creating a $7 product could be so frustrating.

If anyone could link me to any good guides to help me get started, or maybe offer some advice, it would be greatly appreciated.

to be honest: Dont limit yourself.

You could add value and sell for $297 instead of $7- and you might laugh, people might rather go for the $297 product than for the $7. My $0.02. Think about it! Its also about PERCEIVED value, and the price plays a role!

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nyrsimon

14 years ago

There is great advice here. I'll add my 2 cents

So you need to get started. Nothing beats action. But you need action pointed (generally) in the right direction!

Market research is key to determining that direction.

Find out what people are ALREADY spending money on then put your own unique twist/spin on it. It ain't that hard

You should have some view into what is already selling as you are an affiliate already. You also have been given the advice on how to search forums.

Personally I like to look at Ebay - its a completely open marketplace and you can see EXACTLY what is selling...

Find one, validate it then bloody well write it!!!!!!!!!!

Then, and only then, worry about upsells etc. Yes you can do them in parallel but given your struggle I think you need to chalk some quick wins up on the board...

Good luck and go for it. Don't hesitate. In 1hr from now you could have a validated idea for a product.

Take decisive ACTION

Simon

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VeitSchenk

14 years ago

not much to add, maybe this:

personally I learned so much from the feedback I got from my first (free) ebook,
that I could make the first $7 much better than it would've been, had I not had
that feedback.

people's needs vary so much that it's virtually impossible to 'know' in advance
what they need.

now, you say that you've been doing affiliate marketing, so, why not look at the
best-seller you've been selling, create a better copy (or even better: have it
created) and start selling that. At probably a much higher pricepoint than $7.

if everything else fails, follow Mojo's advice: if you're good at affiliate marketing,
(and can prove it) people here would be willing to pay more than $7 for
having a good look over your shoulder as you execute a successful campaign.

Veit

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Aimee Vo

14 years ago

Wow everyone's added such great advice. Like everyone said, find a hungry market and feed them. When you're creating the product, if it's niche based consider the keyword phrases that have buying intent/commercial value. It will help if you have done your market & keyword research so that when it comes to launch day, you can help them out by providing this info so that they could do seo or ppc. One other thing is although you might start off with a $7 price, you can upsell them on a OTO on the download page on say a video format etc.

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senderbot

14 years ago

Its funny, I've seen a few things recently about the $7 price point. Is there some magic about $7.

Here's one I saw recently - $7 Secrets | 7 Dollar Secrets | How I Made Over $3,000 in Only 7 days with a Simple 30-Page report.

Cheers
Max

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Creating A $7 Product - Need advice

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