Look at what you bought to see what sells!
I always check in my paypal account just in case I have already bought what I am looking at - and this made me look at the products I have bought over the past few months.
I don't buy a lot of products...just when I need help with something and most of the WSO's here are superb and great value for money.
Anyway to get to the point...
I looked at the sales pages of the products I had bought and then compared them to some of the pages that I didn't buy from. I have now put together a text file of the main selling points and hooks that made me buy from them so I can use the same ideas in my own sales pages!
Give it a go and I think it will help you immensely with your marketing efforts. It's a personal thing as you are attracted to different things than me but that is where the value of this lies.
As Frank Kern says - when creating your won character and story you need to base it on yourself and your own experiences so that you come across as an honest real person. I paraphrased him there but I hope you get the meaning!
Hope that helps and is part of the mindset of keeping it simple.
Cheers
Keith
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