OFFLINE- JUST DO IT!

hi Rocketguy, awesome testimonial there...what exactly are you pitching to them SEO, traffic, ??? and how are you going about contact these offline clients. A WSO would be great here bud....

It is all about leveraging your position and coming across as the number 1 expert in your industry. Just make sure you exactly what you are talking about because I ran across someone else the other day that knew his stuff inside and out, but I impressed him enough that he wants to use my services to save him time.

I will go into detail more about what I am doing to get these people in front on me in a little bit. I have a bunch of work to do right now, but I really wanted to motivate people to take action. I am not rich yet, but I think it is only a matter of time since there is so much stuff in my pipeline right now and I just started.

Right now I am pitching them SEO services and Local Business Results. Of course I am also teaching them on how we can covert that traffic and also capture info/email marketing.


I am getting on average 30 business cards a day from owners who I talk face to face with. I had to put my wife on the email marketing follow-up program just to try and keep up with it.

Hey RocketGuy,

Nice action taking, congrats with your first successes in this..

What things do you say or do that positions you as the #1 expert in this industry?

And are you just talking about Internet Marketing with these clients or are you talking about Marketing in general and how it can benefit them?

Thanks for the added motivation dude!

I guess because I have been in the industry for a while now and knowing a lot about SEO and Internet Marketing positions me as an expert. I am only talking to them about Internet Marketing because that is my passion in life. I do ask them what they are currently doing for marketing and many of them say flyers, referrals and word of mouth.

Great story of taking action and getting results Rocketguy!

It's the same thing I've been telling my members too, and its the reality of doing offline marketing: Just get out there!

At the end of the day, no money will be made until a conversation is had...either with you or your B2B sales reps

Look forward to hearing about how things go!

Cheers,

~Dexx

Good for you - and great advice from Bayo.

It's important to put your business plan in place as there will be some clients that you DON'T want.

If that shocks you then it's even more important that I said it.

I know it's easy to get swept up in the excitement and money and think you have to sell something to everyone, but it's also easy to forget that your goal is to be able to make a real difference and make them money, not just take it from them.

I know you may also be able to avoid much accountability and just show activity and some of them will be happy, but as Bayo said - RESULTS are what will ultimately make or break your reputation and your business.

A lot of people will tell you to baffle them with jargon and just convince them it needs to be done, but if you want real success it's important that you focus on achieving goals for them - new customers, extra revenue - whatever, but something that helps their business and not just stuff that looks good.

This will ensure that they rave about you and get also get to charge top dollar - because you get results where most people just talk a good game.

Good luck with it - It is great fun and very rewarding when you help people successfully.

Andy

Great tips guys. I have 3 appointments tomorrow so hopefully I will land some more deals. I am super busy all week and I have only been doing this a couple weeks. I think the potential for this business is huge, but you need to figure out unique ways to get in front of as many business owners as possible.

Congratulations on your successes!

You are right. The potential is really beyond imagining. There are SO MANY business owners who really need what we have to offer.

Once you can demonstrate what they stand to gain, it really makes little sense for them not to hire you. It's even better when the numbers show that you will be "free" (because they'll make way more than you'll cost).

Any one that has been hanging around IM for over 6 months has the knowledge to blow away most local business owners. Most of them may be very good at what they do but they know nothing (generally) about marketing... either on-line of off.

With a well thought out presentation, and allowing the local client to tell you what each piece of his marketing that you have pointed out is lacking is worth if fixed and you only charge usually 10-20% of that; you will make a mint.

The nice part is most of the 'work' is done in the 1st 60-90 days, after that it is maintenance and takes no time at all, yet the local business owner pays a monthly maintenance fee. That starts as a (Year)contract and then goes month to month. Usually they don't ever want it to end because with what you have learned in the last 6 months or 6 years, you are light years ahead of not just him/her but most 'SEO' companies out there.

Most got some sort of 'marketing degree' 2-20 years ago and have done little continuing education IF any!

You can make a difference to the point that with-in 90 days the business is making more than they were before the recession (and when they wouldn't give you the time of day).
Just don't do what the 'competition' does...

-stay informed, keep coming to forums like this, keep you fingers on the 'pulse of the net'
-continue educating yourself this way.
-when changes happen, and they do every week, you will adjust and keep the ball you started rolling and know how to start a few more.
-don't go it alone, hook up with a group to run stuff by and learn from them when they run stuff by
-over-deliver...give them the wow factor on top of the money increases. Run a search an the biz, do 1000 back-links and 6 months later run another. That's a wow factor for ya! That is also the kind of thing that even if it doen't put a lot of money in his pocket, he can see and since the money IS coming, must have been you. You won't ever lose that businesses business, even after the recession.

I actually saw a contract that listed as part of their 'package' optimizing the meta keywords and description. Not a word about off site optimization, no back links, no social media, nothing that the people here KNOW how to do. The worst part, call their plumbing office, it rings 5 times before someone picks it up and says, "Hello." :confused: by 5 rings 80% have already hung up. After "Hello." half of them say they got the wrong number. Imagine if they just serviced the clients they already had? If you taught how to answer the phone and how to up/down and cross sell, you'll add 20-40% in 30 days. And that doesn't count doing anything on-line yet! (or the other 4 things they are not doing or not doing right)

Get the in the Google 7 pac (Mario has a kick butt WSO on it) and a few other things you do everyday for a tenth the price anyway.

Secret? plan the work, work the plan. Take action and even if you screw the 1st couple of interviews up (most don't) each time you'll get better. 10 clients at 1500/mo after 5k upfront. You do the math. After the recession is over, you'll probably keep the monthlies as long as you live for a small amount of time keeping your fingers in the game, but once Joe the plumber is flush(pun intended), he will go back to not giving some hot shot IM boy the time of day. (You'll still get a few, but the game will get harder) You got a couple years at least. Make the most of it and develop a 'following that will never leave.' Do it right! over deliver, stay current with the net, monitor their off line marketing. Selling a 97 ebook is a buch of fun, but going out to an interview and coming home with a 5k check is a whole lot more fun...and easier too. Just don't screw the guy over, do the right thing and give him value for his money. Don't get greedy and you will be unstoppable.

I got to go to bed

It does feel good. I just submitted a $4600 proposal about an hour ago.
Let's see what happens.

Hi Rocketguy,

Congratulations on your success!

Looking forward to the method you're using to get in front of so many business owners!

Perhaps you can negotiate the marketing professor gig for a special class or two. Would be stellar for the credibility factor in getting bigger checks.

Thanks for the post!

"You can make a difference to the point that with-in 90 days the business is making more than they were before the recession (and when they wouldn't give you the time of day)"
DOGSCOUT

This is a great thread.

DOGSCOUT, that is a great point about BOs listening now that the economy's turned - desperation can open the mind, can't it?!

Awesome thread, and congrats to you!

As you said, you just got to get out there and do it! People that haven't done this stuff read through this and think "wow that's cool but I couldn't do this", and they are wrong! I know because I thought the same thing.

When I started I charged a smaller amount, thinking it would be crazy to charge four figures a month to one company but now I got that too And I'm a huge help to the company to boot!

The NEED is out there folks and very real. You just need to be out there. I also liked the point someone made that if you get out there and blow your first interview, so what? There are SO many fish out there, you just need to get out there and start trying.

Matt

Nicely done Rocketguy. Quick question, what did you do to get these leads? Colc calling or referrals. Thanks and good luck.

Hobo82

Congratulations Rocketguy, Thanks for the inspiration.

Local Search Marketing IS really hot right now, great ideas in this thread.

Wow congrats Rocketguy!!!
I always wish I could do something like this, but I am usually to shy and scared of rejection of the business owner saying no or not being able to do what they wanted ect. I'm even to shy to do my own youtube videos since I hate my voice and I don't want to look like a dork on camera, but I may hire someone to do the marketing sales part and I do the work I will have to explore this option thank you for sharing.

Any update on the teacher posting?

If you wouldn't mind sharing, what kind of market are you in? Major Metro? Burbs? Whats your average travel distance? And as asked before, whats your major source of leads. Good luck and thanks for sharing!

I have been so so busy. Working like 14 hours a day right now. I landed two new clients yesterday for a total of $2500. One of them pays me an additional $300 a month. The other one paid up front for some website work. Got another client that is suppose to meet me on Friday with a $1400 check.

It is all happening so fast and I have so much stuff in my pipeline right now it is crazy. Got a lot of people that are wanting to meet with me. Now I just need to perform well so I will get a lot of referrals as well.


I go in for an teaching presentation at the college on Friday. They want me to present and teach for 15 minutes in front of a board of professors. I chose the topic of Internet Marketing/SEO so it should go well.

Such a great thread and story. I'm doing the same for my local community but I'm going mobile instead. No websites unless they really demand it but most of them want walk ins instead.

I love this offline stuff.

All it takes is being the expert and taking control. Let them know you mean business and they'll come ringing.

Ya, it's great stuff. I think this has the potential to make a lot of money, but it also takes a lot of work and there is definitely pressure. You must be able to live up to the hype.

Nice Job Rocket....its great when you start rolling in the checks and you start seeing the fruits of your labors kicking in.

Here is just one example: http://www.offlineconsultingvideos.c...linecheck3.jpg

Success to you,

Chris Negro

I am also in a great location San Diego, Ca so I have a lot of business owners available to me.

I am also starting to put a twist on marketing approach which is targeting businesses that are already on Google. It seems to be working well.

Went and gave my presentation yesterday at the college. They were blown away and after they made me leave the room so they could talk. Came out a few minutes later and said they want to hire me. Now all I have to do is pass a really hard test next Friday and I got the job.


I honestly don't even know if I want the job because there is so much more money potential with offline clients. I guess it would definitely be good for the resume and reputation booster for sure.

Sounds like you'd be great on video detailing everything you do -- to both clients and other offline consultants.

That's brilliant, Rocket.

I don't have any plans to become a marketing consultant but for anyone interested, I can recommend this insanely good website:

Free Business Audio Seminars | Internet Marketing Secrets And Business Marketing Strategy | Michael Senoff Interviews The Masters Of Selling, Advertising And Internet Marketing

and another part of the same setup:

HMA Marketing Consulting System

It's an absolute goldmine.

Abdul.

Ya, I will probably take the test. Just don't know if I want to go back to a job. I have only had like two real jobs in my whole life and it wasn't fun doing the 9-5 thing. I have always had my own businesses, but teaching would definitely be good for the resume.

Activity truly does breed success... Getting out there and talking to business owners will do a few things for you...

1. Increases your confidence level - You'll get real confidence that you don't get from studying ebooks.

2. You'll learn how to talk to business owners - Spending time talking with business owners is the best way to "learn" this business.

3. You'll fill up your pipeline and inevitably make sales/money.

The more you talk to people, the better and more comfortable you'll get with it... Even if you're a completely awful sales person, if you make enough contacts, you'll find someone that has a problem that you can solve... and you'll be paid to solve that problem...

I think sometimes we make this thing far too hard...

Congratulations! haha... Went out for a client, came back with a job (if you take it)!

People like us are the ones who are going to put an end to this recession.

Great job, Rocketman! Now all you gotta' do is deliver.

One quick question: how to do track your conversions in offline business? there's no Thank You page :p

Congrats on impressing them

That's a tough call. It sure would look good on your credentials. You could create products and stuff on here, and be known as a professor

On the other hand, I understand not wanting to have that big of a committment. This working from home thing is pretty darn cool.

Matt

Thanks for the inspiration here guys. This thread was a great read!

I have been a salesguy for a number of years, and have studied marketing both online and offline because of it. Bought a lot of guru courses... you know the drill.

Anyways, I watched Kevin Wilke's presentation about offline marketing and knew it would be a great fit for my skill-set and knowledge... "stumbled" into the Warrior Forum, and this was one of the first posts I read - THANKS! What an inspiration.

I have been needing a change, and am very stoked about this consulting - something I never knew even existed a month ago.

Looking forward to being a member of this board.

Jeremy

Loving the positive vibe here.

If you had a great presentation that is a sign you can move that skill to video and may be create a video product/presentation for fellow IMers moving towards offline. There you go there is another income stream set for you and you will actually be providing real value hence helping others get in the game.

All the Best mate.

Maddi


p.s. Don't take the job it blows to have a job

UPDATE: Just wanted to let everyone know that I have been super busy in the last couple weeks and haven't had any time to devote to the forums. I am averaging about 2-4 new clients per week which is great.

I can get the clients all day long with my techniques, but I think the biggest challenge will be to deliver on the promises and results. So the key for me next is to start outsourcing as much as possible so that I can continue to get more clients without the quality suffering.


I took the big teacher exam last week and passed it with flying colors. So they offered my the marketing position, but I honestly don't know if I want it. I guess the only good it will do is for my resume.

Over the years many people have asked me "do you do websites" - and that's from a very very small group of people. I think the local offline market is way under-served and is certainly in my business plan.

Brick-and-motor people have no clue about online marketing at all but it's getting into their conscious. I met with a friend and with the info I've learned over 1+ years they said I told them the exact same thing that "professional consultants" are charging 20k a year for.

Helping my local business community keep jobs and compete - that's pretty sweet and personally fulfilling.

Getting in touch with these Business Owners who NEED you has always been the greatest ways to start creating that actual business and it can all be as easy as just collecting offers.

I would agree that everything must be planned so everything will be targeted in its effective areas and there's nothing to lose.

Here's a great read too that I found regarding partnership marketing:

Getting Business Offline ? Partnership Marketing : Internet Business Podcasts | Internet Business Profit Resources | Weekly Business Expert Podcasts