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Nestlé Upsets Its Facebook Fans - PR Disaster Looms

by The Copy Nazi Banned
8 replies
Nestlé has been beating up on its facebook fans over the Greenpeace Palm Oil campaign - and its blowing up in their faces. Nestle mess shows sticky side of Facebook pages | The Social - CNET News

...Palm Oil, the production of which has been documented as a source of deforestation, greenhouse gas emissions, and endangered species loss. A provocative new Web video campaign (warning: may be a bit nauseating) on behalf of Greenpeace's U.K. arm targeted the food manufacturer as a threat to the livelihoods of orangutans, and according to Greenpeace, Nestle lobbied to have the video removed from YouTube, citing a copyright complaint. Cue plenty of free press for Greenpeace. But it got worse. These days, just about every brand has a public forum in the form of a Facebook fan page, and Greenpeace supporters--whom the activist group had encouraged to change their Facebook profile photos to anti-Nestle slogans that often incorporated one or more of the company's food logos--started posting to the Nestle fan page en masse. Nestle countered with a mild threat: "To repeat: we welcome your comments, but please don't post using an altered version of any of our logos as your profile pic--they will be deleted." A Nestle rep diving into the comments of the thread with responses like "Oh please...it's like we're censoring everything to allow only positive comments" didn't calm things down.
#disaster #facebook #fans #looms #nestle #upsets
  • Profile picture of the author dvduval
    It's good to see people getting involved in issues, as big corporations are then forced into more responsible practices, because profits can suffer as people choose other products. A more clear cut case right now would be Toyota.
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  • Profile picture of the author bgmacaw
    Nestlé is far from perfect but here are some photos of what Greenpeace folks want the world to look like. This was from a test run of some of their 'green' policies, such as forced small scale agriculture, back in the late 70's: File:Choeungek2.JPG - Wikipedia, the free encyclopedia
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by bgmacaw View Post

      Nestlé is far from perfect but here are some photos of what Greenpeace folks want the world to look like. This was from a test run of some of their 'green' policies, such as forced small scale agriculture, back in the late 70's: File:Choeungek2.JPG - Wikipedia, the free encyclopedia
      Linking to a photo of some PolPot victims skulls? What has that to do with Greenpeace or Nestlé? Or is that just a pathetic attempt at a "greenie bash"?
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      • Profile picture of the author bgmacaw
        Originally Posted by Metronicity View Post

        Linking to a photo of some PolPot victims skulls? What has that to do with Greenpeace or Nestlé? Or is that just a pathetic attempt at a "greenie bash"?
        They're socialists who, like Pol Pot or Mao, want urban dwellers to leave the city and engage in subsistence agriculture. Fortunately, they don't have and are unlikely to obtain the political power to do this by force.

        While I'm no fan of big multi-national corporations like Nestlé that use government corruption to their advantage, I'm even less of a fan of those who advocate socialism and the destruction of the free market system.
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        • Profile picture of the author Loren Woirhaye
          Regarding Greenpeace:

          Originally Posted by bgmacaw View Post

          They're socialists
          I realize that may be a convenient label from
          you POV, but it's not an accurate association.

          While some Greenpeace leaders may identify
          themselves as socialists, I sincerely doubt the
          majority of Greenpeace members would
          identify themselves as Socialists. Probably
          lots of them would identify their political
          affiliation with the Green party, which is not
          the same thing as a socialist party. Green
          parties have a different agenda compared
          with socialist groups in general, though on
          a case-by-case basis there may be some
          similarities.
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  • Profile picture of the author InternetMarketingIQ
    Nestle is an evil self centered corporation that only cares about profit. What's new?

    Nestle is stealing water all over the world. They have their hands deep in a lot of products and practices that are anti-environment.

    But like most corporations much of what they do is hidden under Corporate Privacy. Most people have no idea who Nestle even is.
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    • Profile picture of the author LetsGoViral
      Originally Posted by InternetMarketingIQ View Post

      Nestle is an evil self centered corporation that only cares about profit. What's new?
      "evil corporation'?

      What. Is it kindergarten in here?

      Linking to a photo of some PolPot victims skulls? What has that to do with Greenpeace or Nestlé? Or is that just a pathetic attempt at a "greenie bash"?
      Exactly.

      As if you guys wouldn't be happy to be the guy who coordinates marketing campaigns for Nestle or any other big company.
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  • Profile picture of the author LB
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