200,000 visitors a month - no money - help?
Here's the details...
A new client created an industry directory with the idea of making $$ from the folks signing up to be in the directory. He discovered the niche had no money and didn't spend it on marketing. I've done test and verified that not only is he not making money - nobody is making money in this industry.
But, here's the fun catch...
He is now generating 200,000 site visitors a month from consumers who want to access the directory. 68% of that traffic is moms in their late 20's to late 30's.
We've tried some of the first things that came to mind... Adsense makes about $2000 a month (he's burning much more than that to maintain and develop the site).
Next we put up larger banner ads and directed them to weight-loss click bank winners. To our shock, we've generated 300 plus visitors a day to these "proven" sales pages and have seen ONE sale.
Now we are scratching our heads. The next test is to create a "Mom's List". Find a spokesman, build a list around mom issues, then monetize that.
I would love to get your insight into how you would go about monetizing the traffic.
What are we missing?
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