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What could I POSSIBLY be doing wrong?

by rvrabel2002
6 replies
Small rant follows...

I recently started a new campaign promoting a product in the health/beauty niche. I have been plugging away at several types of banners, landing pages, offers, times of the day/week to promote, spending a good deal on advertising, and just not getting any return.

Check that, my conversion rate is like 2%, but my affiliate manager is telling me competing sites are regularly achieving 5% - 15% conversion rates with the same advertising.

What I don't get is, my competitors are advertising the same types of products, in the same sites, all day long, and they are still running a great deal of ads. How can they be profitable? Even the content on my page is similar (not copied though), my banners, my header images, my content, etc.

How come i am not profitable at this?
#possibly #wrong
  • Profile picture of the author Loren Woirhaye
    A few possibilities

    a) your cpa manager is dangling a carrot before you to get
    you to drive more traffic from costlier sources.

    b) your competition has traffic sources you don't.

    c) your competition knows something you don't.
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  • Profile picture of the author Kris Turner
    You're converting at 2% and you're not making money? Does the product you promote only pay a small amount per sale, or is this not a "sale" you're making? Because at 2% you should be making a profit.
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    • Profile picture of the author rvrabel2002
      Originally Posted by Alex Taylor View Post

      You're converting at 2% and you're not making money? Does the product you promote only pay a small amount per sale, or is this not a "sale" you're making? Because at 2% you should be making a profit.
      Its a cpa offer that pays $40 per sale. By my calculations, I have been spending about $83 to make a sale. There's only three ways around this, I get more clicks to my banners, reduce my cost somehow, or get my page to convert better.

      I want to make my page convert better, and i guess the only way to do that is through testing.
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  • Profile picture of the author Nickolie0990
    Well there is a ton of information that has been left out, but what I can gather is this. First the health niche is the biggest market to be in, it is bigger then internet marketing. Next, is the method of the way your promoting it, IF EVERYBODY IS DOING IT, try to be different.

    Here is a big tip, forget about doing banners, landing pages and what everybody else is doing. Your goal is to stand out from the crowd. You only goal is to build a list, so in order to do this, try interviewing people in the health niche and have them promote this list to there list. That way you can build a list, and all you have to do is build a relationship with the growing list. Then you can sell all the stuff you want.

    Just go at it in a different approach.
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  • Profile picture of the author Kris Turner
    A 2% conversion rate and a $40 payout might be good enough for you to make this work with articles. You could try writing 4 or 5 a day and seeing if the traffic from them would pay enough for you to hire a freelancer to take over with the writing.
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  • Profile picture of the author Zeus66
    Consider video marketing if you have the basic skills/tools to do it quickly. Weight loss I would think would be a great niche for video marketing success. I would do that + article marketing like Alex suggests above and stop spending money on the traffic for now. See what video and articles produce conversion-wise and decide from there. Both can be outsourced for not much per article or video.

    John
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