Are you really being SOCIAL or are you advertising? FATAL MISTAKE
Being 'social' means friends having discussions and exchanges about all manner of things. One of the keys to having a successful 'social life' is to take an interest in others' lives.
If you never post any social stories, like the cute thing your kid did today, or the picture of the dog and the cat sleeping together, I'm not your 'friend' in your life. There's no social relationship. You're an advertisement, and I'm looking to socialize.
Likewise, if you're not commenting on your 'friends' cute and funny posts, you're not really part of the group, your just an ad.
When you're social with people, you interact with them. You take an interest in them. You talk WITH THEM. Not just about YOU. They want to know that you care what their life is like.
-Dani
Social Networking For Internet Marketers to Increase Traffic to Referral Program or Site.