6 {{ upvoteCount | shortNum }}
6 {{ upvoteCount | shortNum }}

Are you really being SOCIAL or are you advertising? FATAL MISTAKE

by VanessaB
5 replies
If all your Twitter, Facebook, and other such 'social marketing' posts are links to your recent broadcast to your list, promoting a product or affiliate product, you're not being 'social' at all. You're advertising, and here's the fatal mistake, people get immune to that really fast.

Being 'social' means friends having discussions and exchanges about all manner of things. One of the keys to having a successful 'social life' is to take an interest in others' lives.

If you never post any social stories, like the cute thing your kid did today, or the picture of the dog and the cat sleeping together, I'm not your 'friend' in your life. There's no social relationship. You're an advertisement, and I'm looking to socialize.

Likewise, if you're not commenting on your 'friends' cute and funny posts, you're not really part of the group, your just an ad.

When you're social with people, you interact with them. You take an interest in them. You talk WITH THEM. Not just about YOU. They want to know that you care what their life is like.

-Dani
#advertising #fatal #mistake #social
  • Profile picture of the author TheGraduate
    Originally Posted by DanielleS View Post

    If all your Twitter, Facebook, and other such 'social marketing' posts are links to your recent broadcast to your list, promoting a product or affiliate product, you're not being 'social' at all. You're advertising, and here's the fatal mistake, people get immune to that really fast.

    Being 'social' means friends having discussions and exchanges about all manner of things. One of the keys to having a successful 'social life' is to take an interest in others' lives.

    If you never post any social stories, like the cute thing your kid did today, or the picture of the dog and the cat sleeping together, I'm not your 'friend' in your life. There's no social relationship. You're an advertisement, and I'm looking to socialize.

    Likewise, if you're not commenting on your 'friends' cute and funny posts, you're not really part of the group, your just an ad.

    When you're social with people, you interact with them. You take an interest in them. You talk WITH THEM. Not just about YOU. They want to know that you care what their life is like.

    -Dani
    to somebody who is been part of the business world for a while who has the opportunity of reaching thousands of people with a single post been social means I know where all the good deals are and I am going to tell thousands of people about it with a single post because I know most people is just talking rubbish to most people wasting their time and helping them in nothing.

    Do you want me to prove it to you? ask me about something you would like to get and I will come back in a few minutes and tell you exactly what your best deal is for that particular product.
    Signature
    amazing product coming soon!
    {{ DiscussionBoard.errors[1897315].message }}
  • Profile picture of the author Flipfilter
    I got on the Twitter band wagon later than I should have - it was a case of "if I cant be the first then I dont want to play!"

    But I'm disappointed in the lack of quality content - maybe I'm missing the point, or I'm following the wrong people but I've stopped reading tweets completely as Twitter has become a room full of people just 'shouting', with no one really listening. (and the odd D-grade celebrity posting some 'profound for profound's sake' style tweet)

    If someone hasn't already done it, my money is on spam filters for social networks, removing content from 'friends' that provide little social value.
    Signature
    Latest Post on FlipFilter.com "Buying and Selling Mobile App Businesses - An Interview with Eric Owens'"
    {{ DiscussionBoard.errors[1897338].message }}
    • Profile picture of the author VanessaB
      By all means, I don't mean NEVER post links to products that are helpful or that you would recommend (affiliate or your own)

      I mean, be REAL. Show an interest in your prospect. Comment on their cute pictures and funny stories.

      If you aren't showing an interest in their life, they will start to ignore you. Just like they ignore other ads.

      -Dani
      Signature
      The Recon Report
      Reliable Results, Predictable Profits
      {{ DiscussionBoard.errors[1897364].message }}
      • Profile picture of the author VanessaB
        Jenny,
        I follow other marketers and business people, and without naming names, the most successful ones are posting links, yes, but they also post stories about their dog, their vacation tribulations, etc.

        People want to know your a real person, not an advertising machine. Social media gives you the chance to do exactly that.

        Here's an example. The cheapest printer in my town is right around the corner from my house. Yet, I will not go there. Why? Because every time I have tried to engage the owner in conversation, she is 'dismissive.'

        If you have no interest in what your prospect thinks, feels, says, lives, why would they have an interest in you or your what you have to sell? We want to do business with people we like and know, with our friends.

        If you take the 'social' out of 'social marketing' all you have are some back links, and a very small advertisement.

        -Dani
        Signature
        The Recon Report
        Reliable Results, Predictable Profits
        {{ DiscussionBoard.errors[1897400].message }}
  • Profile picture of the author jennypitts
    Dani, I think this is a rather controversial issue and subject to interpretation. Because of the fact that most people on social sites are there to do precisely that, SOCIALIZE, then we have to know when to place a limit or a barrier. It is so easy to be driving into the socializing frenzy, and truth be told, we are only joining those sites for business purposes.Therefore, our business profile should be kept separate from our personal life one. Only accept business people and those willing to get your offers into your friends network or as a follower. Those people who are not in a social network for business will NOT care what you have to share with them even if you are sociable with them. You can post all the cute baby pictures, pet stories and so on, and they simply will not budge.

    If I want to socialize I use my personal account, if I want to discuss business opportunities I use my business profile. At least that is the way I keep things in order.
    Signature
    Traffic Exchange - Solo Ads - Contact Solo Ads
    Social Networking For Internet Marketers to Increase Traffic to Referral Program or Site.
    {{ DiscussionBoard.errors[1897354].message }}

Trending Topics