Ad Swaps are all the rage... do you consider the negatives?

I agree with you, plus it really is a poor way to treat your list. I have said it before on here, but not enough people talk about how important it is to make sure you are treating your list very well. If I was on someone's list and they were sending me a new offer to buy something else every other week I would be sick of them too. The moral of the story is, treat your list right!

Yeah exactly... I forgot to mention that

When people see that you are no longer providing value to them (just sending them to free and paid offers), then they won't read your emails anyways

thisis really bad advice... and both posters dont know what they are talking about

I know im going to get some missiles aimed at me for this one. but this needs to be refuted or some poor sod is going to go down the wrong path.

Doing ad swaps with other marketers is a good idea with no minus points

Robert

Oh boy!, somebody get my own guardian big dog off my rear end, SOON, HURRY!

I have to disagree on the simple fact that I know individuals making large sums doing this as much as twice a day.

But that level of use is not really my game for other reasons.

Regardless I have to agree on one point...it never hurts to diversify in the event that one method fails to yield historical results, and you are very correct that there are tons of other ways to get subs.

Historically, people look for the easiest, most mindless and repetitive means to build a business online, and eventually ruin a good thing by abuse and misunderstanding.

I'm not convinced this is one of them yet, or that it creates non-buyers, but there are certainly repercussions being overlooked.

Particularly quality of partners should be considered. Too many people are throwing junk online to ride what they see as a sure thing. I can't in good conscience push junk offers around.

The timeless lesson is that there are right ways and wrong ways to work a method.

Frequency isn't really the limiting issue though. Bad offers, poor relationship management, and improper targeting are much more important to consider avoiding.

I am not sure what the difference is. I am signed up to a lot of marketers lists and they most all are competing to sell me the same stuff. In the end, it's how you treat your subscribers that will make the difference.

Face it, they are going to be on somebody's list, might as well be yours.

And like it was said, I know a lot of marketers that do quite well with ad swaps.

Thanks,

John

I'm not saying you can't make money with ad swaps (you can make a lot of money with them)... just do it with your subscribers best interest in mind

If you do it every day of course you're going to burn out your list!

And definitely take time to see if the swap is providing some killer value for your subscribers, even to compliment your list/target market.

Not all ad swaps are created equal.

Thanks,

John

Hey I guess I'm not the only one who feels this way... and Robert Puddy says I don't know what I'm talking about!

@JamesPenn - great explanation thanks for sharing

@Mattewd - I've noticed the same thing

Ad Swaps are being flogged to death by every man and his dog.I have now started to unsubscribe from anyone who sends me more than 1 a week.If used in moderation and with the correct partners it can be a great way to build your list.The problem is in the quest to build their list as quickly and easily as possible a lot of marketers forget how to look after a list and treat their subscribers purely as a number rather than a potential customer.