Landing page v re-direct for article marketing?

4 replies
Hi

I'm getting mixed results with my article marketing. Which is more popular, please? Submitting an article to an ezine (ezinearticles.com for example) and either:

1. Having the anchor text re-direct straight to an affiliate site; or
2. Having it re-direct to a landing page (blog, etc) that then offers other opportunities to add value/cross-sell?

Thanks.
#article #landing #marketing #page #redirect
  • Profile picture of the author PCRoger
    A lot of us prefer to just get a top level domain and do a redirect at first.

    If the niche shows promise and we can add value with a blog or landing page then we do that.

    But if the vendor's site is such that no real pre-sell is needed or no value to add, then why make the visitor go through one more step to become a buyer?

    On the other hand, if you want to build a list, then by all means send them to a landing page with an opt-in (and hopefully give them something of value in return for their email address).

    Maybe you would benefit from checking out PotPieGirl's new site theDAMway.com (DAM = Direct Article Marketing).

    I would, BTW, NEVER direct link to an affiliate link, even if that directory allows it. ALWAYS use a redirect.

    Regards,
    PCRoger.
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  • Profile picture of the author wbakhos
    I'd definitely go the landing page route.. why? because you OWN the landing page.. if something changes you can always adjust your landing page.. not the product sales page (unless you own the product

    But if you uber lazy and want to redirect straight to the sales page.. use a tracking ID for each and every article so you know which articles are bringing you traffic and sales. Then analyze this info and find out what articles are working.. and write more just like them!
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