Banner Ad Advertising buyers, Success stories needed!

14 years ago

My day job is at a company where the majority of the revenue comes from display advertising. We do well because of the very targeted content, therefore, the CPMs are high. So, if you are thinking of display advertising, consider your targeting. It costs more, but may be worth it.

btw - depending on your niche, behavioral is very popular right now, so find a site/partner/network that does behavioral and try that.

One final item, ask to be billed off of your own tracking pixels. Those always load last and the publisher's tracking pixel loads first. So, you have greater confidence that your ad served properly.

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TheGraduate

14 years ago

Originally Posted by Jay F

My day job is at a company where the majority of the revenue comes from display advertising. We do well because of the very targeted content, therefore, the CPMs are high. So, if you are thinking of display advertising, consider your targeting. It costs more, but may be worth it.

btw - depending on your niche, behavioral is very popular right now, so find a site/partner/network that does behavioral and try that.

One final item, ask to be billed off of your own tracking pixels. Those always load last and the publisher's tracking pixel loads first. So, you have greater confidence that your ad served properly.

Thanks for the information, So, what is your success story with banner ad advertising?

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Igor Pauer

14 years ago

You need only success stories or also unsuccess so you can judge?

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TheGraduate 14 years ago

Originally Posted by Igor Pauer

You need only success stories or also unsuccess so you can judge?

I was looking for success stories, but if you have unsuccessful related ones which you would like to share is okay with me also, by the way I am adding that to the OP

note for those noticing my two consecutive posts: I am not trying to bump the thread, I just do not know how to do those posts in which you quote a bunch posts at just one time, sorry not a forum expert
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acrasial

14 years ago

HAHA wow. Since when did you start to really consider 'BANNER ADVERTISING SUCCESS'...?

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TheGraduate 14 years ago

Originally Posted by acrasial

HAHA wow. Since when did you start to really consider 'BANNER ADVERTISING SUCCESS'...?

No rocket science at all, I explain:

One of the recent products on the subject was poorly reviewed on a thread in which most people who posted to it had not actually bought it, what do you think would be the most logical thing to do? you got it! Get the success stories from people who have tried the method before (not the product, but the method itself)
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richdirtygirl

14 years ago

Originally Posted by acrasial

HAHA wow. Since when did you start to really consider 'BANNER ADVERTISING SUCCESS'...?

I would say since yesterday...

We are doing a full decoding by the way. Interesting stuff.

Laura

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acrasial

14 years ago

Originally Posted by richdirtygirl

I would say since yesterday...

We are doing a full decoding by the way. Interesting stuff.

Laura

Well since banner advertising is "nothing new" and has been around forever, I gather that there must be a TON of warriors who have experience in this. So now I am interested to see who will step up to the plate and share their experience, preferably in detail?

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richdirtygirl

14 years ago

Originally Posted by acrasial

Well since banner advertising is "nothing new" and has been around forever, I gather that there must be a TON of warriors who have experience in this. So now I am interested to see who will step up to the plate and share their experience, preferably in detail?

lolololol you need to jump off the horse and chill a bit...

that is why you had problems yesterday... the ideas might be great, but the emotional components had too much noise...

Laura

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TheGraduate

14 years ago

Originally Posted by richdirtygirl

I would say since yesterday...

We are doing a full decoding by the way. Interesting stuff.

Laura

Banner advertising have been around for years, I just have never tried because what I have been doing until now have given me good results, no I do not play around with keywords, keyword market research, and with things of that nature that much, I consider it to be extreme hard work which for the most part should be left for those who REALLY do not know how to get their bread the EASY way.

Keyword market research is mostly related to wanting to succeed with PPC, SEO, article marketing, and promoting other people's products whether it is pay per action campaigns or whatever (nothing to do with what I do for a living)

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richdirtygirl

14 years ago

Originally Posted by TheGraduate

Banner advertising have been around for years, I just have never tried because what I have been doing until now have given me good results, no I do not play around with keywords, keyword market research, and with things of that nature that much, I consider it to be extreme hard work which for the most part should be left for those who REALLY do not know how to get their bread the EASY way.

Keyword market research is mostly related to wanting to succeed with PPC, SEO, article marketing, and promoting other people's products whether it is pay per action campaigns or whatever (nothing to do with what I do for a living)

yep! banner advertising was probably the first form of online advertising, following the branding system used offline; then they came the squeeze pages, which resemble direct response; and finally we are in the social advertising era where we came back to the town fair with a couple of millions of people instead of a few...

But of course, yesterday post left us thinking... hum?

Adding a bit to this, I never played with banner advertising, but I did see a seminar where Dr Mike talked about this, and he followed a system similar to the one our man from yesterday was playing with.

Laura

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TheRichJerksNet 14 years ago

Originally Posted by acrasial

HAHA wow. Since when did you start to really consider 'BANNER ADVERTISING SUCCESS'...?

Notice the keywords used in the title ....LOL .. It was posted like that for a reason (I noticed it it listed #10 in google) ...

James
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- TheGraduate 14 years ago
  
  Originally Posted by TheRichJerksNet
  
  Notice the keywords used in the title ....LOL .. It was posted like that for a reason (I noticed it it listed #10 in google) ...
  
  James
  
  Yes you are right, I just checked, and it is there indeed, I wonder what that could accomplish for the OP.
  
  any ideas? (without taking the thread away from the main subject please)
  
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Igor Pauer

14 years ago

We spend few tenth thousands USD on banner advertising in certain territories. We carefully measured results and come to following conclusions:

1. CPM payment is extremely disadvantageous for advertiser in recent world. (We made few experiments, i.e. we buyed banner on big site and negotiate PPC payment. We payed only USD1000 per clicks, but if we pay by CPM the price would be over USD9400! - ceteris paribus).
2. Conversion rate from banners is misarable.
3. The "banner-blindness" theory is true.
4. The "branding" theory is just BS of advertising agencies and publishers to excuse their poor efficiency.

Results:
1. We are focusing mostly on in-house affiliate advertising - pay only for results.
2. If no possibility to pay according to point 1., either do not advertise at all, or pay PPC.
3. Never use CPM payment!

The school fee for these results was about $20K, but it shows us the right way.

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TheGraduate

14 years ago

Originally Posted by Igor Pauer

We spend few tenth thousands USD on banner advertising in certain territories. We carefully measured results and come to following conclusions:

1. CPM payment is extremely disadvantageous for advertiser in recent world. (We made few experiments, i.e. we buyed banner on big site and negotiate PPC payment. We payed only USD1000 per clicks, but if we pay by CPM the price would be over USD9400! - ceteris paribus).
2. Conversion rate from banners is misarable.
3. The "banner-blindness" theory is true.
4. The "branding" theory is just BS of advertising agencies and publishers to excuse their poor efficiency.

Results:
1. We are focusing mostly on in-house affiliate advertising - pay only for results.
2. If no possibility to pay according to point 1., either do not advertise at all, or pay PPC.
3. Never use CPM payment!

The school fee for these results was about $20K, but it shows us the right way.

Great post, thanks a million for it

I just did not want to jump head first into something without first listening to some stories from those who "have been there and done that", Not that this is going to be my only criteria to measure against, but truly it helps a lot.

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Igor Pauer 14 years ago

Originally Posted by TheGraduate

Great post, thanks a million for it

You are welcome. Your school fee will be much smaller, I suppose
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We are direct producer. We dropship worldwide. Details of our affiliate, dropship and wholesale program find here.
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Clint Butler

14 years ago

I found that banners work best when you do them in conjuction with other programs, i.e. if you are using safelists or traffic exchanges throw a banner into their system as well, but all in all converstions of my banners regardless of where I put them were less than optimal

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LMC

14 years ago

I spend over $10k on banner advertising each month.

I use multiple verticals such as BuySellAds and Adbrite.
I know exactly whom I am trying to target
I have 15 different ads per product promotion and each ad is designed to a different person.

I design ads to:

People who Browse
People who Compare
People who Buy

Browsers do not know what they want and are searching for a solution to a problem, your ad has to be designed to tell them what they want and to provide the solution

People who compare know what they want, but want to make sure they have the best price, so your ad needs to signify that you have the best product.

People who buy know what they want and need just are looking for the place to buy, so you need to design your ad around why your website is the best place to purchase.

-----------------------------

Once you design ads to people.

You place those ads on the websites that the people you are targeting visit.

That is how you get a good CTR.

That is how you make large returns.

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TheGraduate

14 years ago

Originally Posted by LMC

I spend over $10k on banner advertising each month.

I use multiple verticals such as BuySellAds and Adbrite.
I know exactly whom I am trying to target
I have 15 different ads per product promotion and each ad is designed to a different person.

I design ads to:

People who Browse
People who Compare
People who Buy

Browsers do not know what they want and are searching for a solution to a problem, your ad has to be designed to tell them what they want and to provide the solution

People who compare know what they want, but want to make sure they have the best price, so your ad needs to signify that you have the best product.

People who buy know what they want and need just are looking for the place to buy, so you need to design your ad around why your website is the best place to purchase.

-----------------------------

Once you design ads to people.

You place those ads on the websites that the people you are targeting visit.

That is how you get a good CTR.

That is how you make large returns.

I may try the AdBrite CPC banner ads option where you pay for actual clicks to your banner (I have not tried it yet), So How is this working for You?

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innitmedia

Banned 14 years ago

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TheGraduate

14 years ago

Originally Posted by innitmedia

I spent more than few bucks on a thing called Adbrite promoting CPA offers. Despite being as careful and analytical as possible regarding targeting, niche, offer and demographics, CTR was very low. However, conversions from those clicks were good and I made some profits so ROI was acceptable, if not outstanding.

This gave me a taste of banner advertising but in order to further drill down into targeting and to try to negotiate better rates, I now approach owners of relevant sites direct.

I should add that banner advertising is just one component in my marketing strategy but it can be profitable.

Cheers,

Steve

Yes I have heard of this method before, which is basically to Keep an eye on the PPC guys and hit them with an offer they can't resist

, the problem with this is that most people showing up at the top of the google ads section are just losing money like crazy and not even getting the right amount of traffic to their websites. (yes there are better ways of finding the right sites)

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sdentrepreneur

14 years ago

I have banners on several Business Opportunity Websites. It is one of over 20+ ways I market my business. There is some skill and research that needs to be done before you pay someone for banner space.
It helps if you have a high end product, I sell $400, $2,000 and $10,000 products from my banners, don't need many sales to cover the cost of banner.

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TheGraduate

14 years ago

Originally Posted by sdentrepreneur

I have banners on several Business Opportunity Websites. It is one of over 20+ ways I market my business. There is some skill and research that needs to be done before you pay someone for banner space.
It helps if you have a high end product, I sell $400, $2,000 and $10,000 products from my banners, don't need many sales to cover the cost of banner.

Can you provide a link to one of those products (as long as it is not an affiliate link of course) I am curious to see one of those landing pages where from banners you successfully sale high ticket products in such economic conditions.

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AdInventive

14 years ago

Whatever you do, please don't listen to the person that stated buying on a CPM basis is a waste of time. If done correctly it can be up to 100% cheaper than buying per click.

There are obviously a lot of variables involved such as targeting, context, message, ad placement, and a lot of other things.

Consider this though, say you're paying $1 per CPM and have a CTR of 0.4% on your ad. That's as if you're paying .25 per click. The more that you can improve your CTR on an ad the cheaper your effective cost per click obviously becomes. However, if you were paying a static cost per click it would actually screw you over in the end because the more that you improve your ads CTR (which you should always be doing) the more you end up paying for that traffic.

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TheGraduate

14 years ago

Originally Posted by AdInventive

Whatever you do, please don't listen to the person that stated buying on a CPM basis is a waste of time. If done correctly it can be up to 100% cheaper than buying per click.

There are obviously a lot of variables involved such as targeting, context, message, ad placement, and a lot of other things.

Consider this though, say you're paying $1 per CPM and have a CTR of 0.4% on your ad. That's as if you're paying .25 per click. The more that you can improve your CTR on an ad the cheaper your effective cost per click obviously becomes. However, if you were paying a static cost per click it would actually screw you over in the end because the more that you improve your ads CTR (which you should always be doing) the more you end up paying for that traffic.

very good advice, thanks a lot

For some odd reason my mind was tricking me into believing that paying for actual clicks instead of paying for every thousand impressions was going to be a better deal.

question:

doesn't paying for every thousand impressions instead of paying for clicks slows down your campaign?

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2gts

14 years ago

Originally Posted by AdInventive

Whatever you do, please don't listen to the person that stated buying on a CPM basis is a waste of time. If done correctly it can be up to 100% cheaper than buying per click.

There are obviously a lot of variables involved such as targeting, context, message, ad placement, and a lot of other things.

Consider this though, say you're paying $1 per CPM and have a CTR of 0.4% on your ad. That's as if you're paying .25 per click. The more that you can improve your CTR on an ad the cheaper your effective cost per click obviously becomes. However, if you were paying a static cost per click it would actually screw you over in the end because the more that you improve your ads CTR (which you should always be doing) the more you end up paying for that traffic.

It's best to start on a banner network that is easy to test new designs. We had to test dozens before we got a high enough CTR to be profitable.

Plus all sizes need to be treated differently... we found that one size is a hit almost every time for us. Where others will always bomb.... but maybe we just haven't found the right banner.

Last don't try to compete with the brands... they're paying $15 to $50 per CPM... don't make the mistake of thinking they know what they're doing. We don't pay more that $1 cpm ever.

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TheGraduate

14 years ago

Originally Posted by 2gts

It's best to start on a banner network that is easy to test new designs. We had to test dozens before we got a high enough CTR to be profitable.

Plus all sizes need to be treated differently... we found that one size is a hit almost every time for us. Where others will always bomb.... but maybe we just haven't found the right banner.

Last don't try to compete with the brands... they're paying $15 to $50 per CPM... don't make the mistake of thinking they know what they're doing. We don't pay more that $1 cpm ever.

Yes the BIG guys always over pay for online advertisement, reason being that online marketing is just a tiny part of their advertisement strategies, which most of the time their marketing guys know very little about.

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Banner Ad Advertising buyers, Success stories needed!

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