ClickBank Refunds - should I give in to customer?

by DrGUID
40 replies
Hi all,

I've recently launched a ClickBank product. I've had a few sales and now one refund request. The customer just says the product did not meet expectations. I feared this might happen with my product. Now my fears have been realised.

Do you guys just grant refund requests or put up a bit of a fight to try and save the order (and possibly get some useful feedback) ?

I've been selling software for years via a different payment processor and I've had half a dozen refunds in 2000+ orders. But I am concerned this ClickBank thing is a bit of a raw deal - if they grant refunds willy nilly then what's to stop me buying each and every one of your products then saying they're rubbish and applying for a refund?
#clickbank #customer #give #refunds
  • Profile picture of the author Branding_bible
    I'd give in, if it's a no quibble guarantee you can't.. err.. quibble.

    Why did you fear this might happen with this product? Just because of cickbank, or are you not confident in it?

    Interms of refunds in general, there just part of internet marketing, so something that's always in the mix. On clickbank I guess competitors could buy your book and cheekily ask for a refund afterwards so that might give you a slightly higher refund rate, possibly anyway.
    {{ DiscussionBoard.errors[1913325].message }}
  • Profile picture of the author helkay
    Yes I'm afraid they do grant refunds very easily, I too have been a victim of that!
    But on the plus side, if you are a customer it is easy to get a refund, although they have tried to make it a bit more difficult by hiding the refund link, you now have to hunt around for it!
    I hope you don't get too many refund requests, all the best,
    Helen
    {{ DiscussionBoard.errors[1913333].message }}
  • Profile picture of the author johnpetrov
    The ban serial refunders
    {{ DiscussionBoard.errors[1913341].message }}
  • Profile picture of the author Shaun Lee
    One sale isn't going to hurt you.

    Just give in.

    -Shaun
    {{ DiscussionBoard.errors[1913348].message }}
    • Profile picture of the author Vitaliy K
      Yes right! 99% happy customers could not be wrong

      I have lots of products on clickbank and guess how many refunds I have...

      Originally Posted by Shaun Lee View Post

      One sale isn't going to hurt you.

      Just give in.

      -Shaun
      Signature


      {{ DiscussionBoard.errors[1915036].message }}
  • Profile picture of the author BIG Mike
    Banned
    [DELETED]
    {{ DiscussionBoard.errors[1913371].message }}
    • Profile picture of the author theimdude
      Originally Posted by BIG Mike View Post

      Do you really have a choice? They can just go around you straight to CB and get the refund anyways.
      Hey Mike - sorry to but in here. I had a look at selling you products but I don't understand something. As a affilaite we have to honor refunds as that is part of the agreement but when people buy directly from your site from you you are very hard on a "No Refund" policy"

      Why is that - the thread was on refunds and you replied here and I see you don't take PM's
      Signature
      Do you want 30 back-links in my PRIVATE BLOG network for ONLY $20 ???
      [LIMITED ACCESS + FREE ARTICLE INCLUDED OR YOUR OWN]

      CLICK HERE NOW
      {{ DiscussionBoard.errors[1915479].message }}
  • Profile picture of the author hollyvelance
    Originally Posted by DrGUID View Post

    Hi all,

    I've recently launched a ClickBank product. I've had a few sales and now one refund request. The customer just says the product did not meet expectations. I feared this might happen with my product. Now my fears have been realised.

    Do you guys just grant refund requests or put up a bit of a fight to try and save the order (and possibly get some useful feedback) ?

    I've been selling software for years via a different payment processor and I've had half a dozen refunds in 2000+ orders. But I am concerned this ClickBank thing is a bit of a raw deal - if they grant refunds willy nilly then what's to stop me buying each and every one of your products then saying they're rubbish and applying for a refund?

    I used to sell products as a vendor and in my opinion its best to give out single refunds straight away.

    However, if your product doesn't work or is very bad then you might want to give the customers the "I am updating the product" line and then udpate the product and give them a chance to change their mind.
    {{ DiscussionBoard.errors[1913377].message }}
  • Profile picture of the author Paul Barrs
    [DELETED]
    {{ DiscussionBoard.errors[1913399].message }}
    • Profile picture of the author A Bary
      It doesn't seem to be a serial refunder, serial refunders go directly to CB and ask for a refund without contacting you...

      If I was you.. I'll contact this person and tell him/her that I'll refund their money immediately, and ask for a little favor in return, let him/her till you exactly what they didn't like about your product, let them guide you to the weak point in your product and how it can be better...
      {{ DiscussionBoard.errors[1913418].message }}
      • Profile picture of the author JRCarson
        Originally Posted by goldmind123 View Post

        It doesn't seem to be a serial refunder, serial refunders go directly to CB and ask for a refund without contacting you...

        If I was you.. I'll contact this person and tell him/her that I'll refund their money immediately, and ask for a little favor in return, let him/her till you exactly what they didn't like about your product, let them guide you to the weak point in your product and how it can be better...
        I totally agree. And you said it yourself, you have a feeling you might have a lot of people wanting refunds...that has to be your sub-conscious telling you something is missing.

        But sometimes no matter how hard you stare at your product, you'll never know what's wrong with it until you get outside feedback. Pretty soon your product is going to be bullet-proof in your mind if you take as much feedback as possible and improve it...IMHO
        {{ DiscussionBoard.errors[1914934].message }}
  • Profile picture of the author jennyrobberts
    This is most annoying, especially as an affiliate. There are people out there who just want things for nothing and exploit clickbanks so easy refund policy.. Maybe clickbank should change their refund policy especially for products that require a certain length of time before seeing any results.

    I have seen on a few sales pages where the vendors refund policy states that any refund will be granted after the stated refund policy time period.

    It's a crying shame that clickbank allows this to go on especially when you vendors are paying for the privelidge of selling your products on clickbank..
    {{ DiscussionBoard.errors[1913411].message }}
  • I think you should go ahead with the refund..!! This might give you a positivity frame in front of your customers. But do not make it a habit as their are many people waiting out their to exploit such refund services ..!!
    {{ DiscussionBoard.errors[1913420].message }}
  • Profile picture of the author cashcow
    Give the refund, forget about it and move on.

    The great thing about digital products is that you haven't lost anything - it's not a physical product that you shipped out or anything.

    Lee
    Signature
    Gone Fishing
    {{ DiscussionBoard.errors[1913428].message }}
  • Profile picture of the author DrGUID
    Thanks all - there is some good advice here. I'll do the refund and hope I don't get too many more, it's better than risking a chargeback.

    I might wait a while and see if I get many affiliate sales - if I don't then I'll ditch ClickBank and just use PayPal. I only really signed up to ClickBank for the affiliate marketing power, but if my affiliates put in as little effort as my software affiliates do then I'm far better off just using PayPal.
    Signature

    Love passive income? Make money on hubpages. Make money from ClickBank. Preserve your new wealth by investing in gold.

    {{ DiscussionBoard.errors[1913440].message }}
    • Profile picture of the author intellect22
      Originally Posted by DrGUID View Post

      Thanks all - there is some good advice here. I'll do the refund and hope I don't get too many more, it's better than risking a chargeback.

      I might wait a while and see if I get many affiliate sales - if I don't then I'll ditch ClickBank and just use PayPal. I only really signed up to ClickBank for the affiliate marketing power, but if my affiliates put in as little effort as my software affiliates do then I'm far better off just using PayPal.
      Good to hear that you got a product up and are taking action. As far as refunds go, it doesnt matter if you have the best product in the world..you will get refunds, like was said before it's just how this game works. If you start getting refunds by the handful then yes something is wrong and you need to fix up your product or check what the sales page offers vs. what your product delivers. I sell my own products online too so i am speaking from experience. I get refunds every now and then ( I use Paypal and CB) and when I get them even when I think the person might have bought knowing they were going to ask for a refund I give it to them anyway. The amount of sales you will make vs the amount of refunds will be much much higher.

      Also if don't be mistaken that by using Paypal you can choose not to refund people...Paypal is just as easy as CB to get refunds from, especially if they file a chargeback. Sure you can tell some people no you won't give them a refund and they will leave quietly but a lot of them will either complain to paypal or go to thier bank and dispute the charge, which only hurts you with an extra $10 fee. So all that being said, just be happy that you are selling your own products and moving up in the Internet Marketing business and don't worry about refunds if they come.

      Hope this helps,

      Kevin
      {{ DiscussionBoard.errors[1921601].message }}
  • Profile picture of the author Shaun Lee
    Paul, thanks for that suggesting of offering a freebie instead of the refund. Now, why didn't I ever think about that?

    DrGUID, why not try offering a freebie like what Paul suggested?

    -Shaun
    {{ DiscussionBoard.errors[1913554].message }}
  • Profile picture of the author Marian
    Originally Posted by cjmo75 View Post

    As far as ebook refunds go, I generally don't give them. Once they have gotten the information, you can't take it back. It's not like a material product that can be returned. They have the information and since they've seen it and got what they paid for, the sale is final. I don't mislead customers into buying the ebooks and digital products I sell. They know exactly what they are getting. And, I only sell good products and they aren't overpriced. My policy - Absolutely no refunds.
    Yeah, I understand, but CB guarantees that. At least for 60 days. You have to agree with that when selling through them.

    Marian
    {{ DiscussionBoard.errors[1913653].message }}
  • Profile picture of the author Mrs S
    Grant the refund, apologising that it didn't live up to expectations and then give the customer something else for free - like a product upgrade or another product. This will exceed their expectations and you might just have got yourself a loyal customer!
    {{ DiscussionBoard.errors[1913666].message }}
  • Profile picture of the author Glenellis
    I'd never heard of E-Junkie before, cjmo75. Thanks for all the information. It sounds like they are a true viable alternative to Clickbank, which has become the home of every seriel refunder on the planet.
    {{ DiscussionBoard.errors[1913733].message }}
  • Profile picture of the author Kris Turner
    I never fight a refund (and there's not much point when your permission isn't needed). But even if it was, I still wouldn't fight it. It's not worth the potential hassle. And with Clickbank, you have to accept there's a no questions asked guarantee.

    The only time I'll try to talk someone out of a refund is if there was a problem mentioned in their email to me that I feel I can resolve for them.
    Signature

    {{ DiscussionBoard.errors[1913818].message }}
  • Profile picture of the author Paul Barrs
    [DELETED]
    {{ DiscussionBoard.errors[1913878].message }}
    • Profile picture of the author seasoned
      Originally Posted by paulbarrs View Post

      Ouch. Remind me never to do business with you (LOL)

      I don't know how it works in your country, but in mine I'm pretty sure it's law that the customer can get a refund. We have many laws to protect the consumer, even 14 day "cooling off" periods on high ticket items like motor vehicles. The Fair Trade Commission would have a field day with a $27 eBook seller not giving a refund !

      - Paul
      Yeah, it's the same in the US(where AZ is!) ALSO! Clickbank, Paypal, Visa, Mastercard, Banks, Federal government credit law.

      Steve
      {{ DiscussionBoard.errors[1914309].message }}
      • Profile picture of the author Kay King
        Do you guys just grant refund requests or put up a bit of a fight to try and save the order
        If your product is on clickbank you don't have any option except refunding yourself or telling them to contact CB for a refund.

        You HAVE to offer - and honor - the 60 day refund CB gives if your product is listed there.
        Signature
        Saving one dog will not change the world - but the world changes forever for that one dog
        ***
        Live life like someone left the gate open
        {{ DiscussionBoard.errors[1914334].message }}
      • Profile picture of the author dannyadams
        Banned
        [DELETED]
        {{ DiscussionBoard.errors[1921066].message }}
        • Profile picture of the author Kay King
          That's silly - you don't have to place your product on the clickbank affiliate site.

          If you choose to use CB - you agree to CB's terms for their site...which includes an automatic 60 day refund period. If you don't like that don't sell your products through clickbank. You are in control of that - no one else.

          kay
          Signature
          Saving one dog will not change the world - but the world changes forever for that one dog
          ***
          Live life like someone left the gate open
          {{ DiscussionBoard.errors[1921182].message }}
    • Profile picture of the author whateverpedia
      Originally Posted by paulbarrs View Post

      Ouch. Remind me never to do business with you (LOL)

      I don't know how it works in your country, but in mine I'm pretty sure it's law that the customer can get a refund. We have many laws to protect the consumer, even 14 day "cooling off" periods on high ticket items like motor vehicles. The Fair Trade Commission would have a field day with a $27 eBook seller not giving a refund !

      - Paul
      You are right about cars etc. That also applies to financial products like insurance as well.

      However for items (tangible or digital) purchased over the internet, in Australia there is no obligation on the vendor to offer a refund unless the goods are damaged or faulty. They only have to give you a credit note which can be used on further purchases. You'd have a bugger of a job proving that a "$27 ebook" was damaged or faulty.

      Many vendors may give a refund in the interest of customer service, or even just to get rid of you, but they are not legally obliged to do so.
      Signature
      Why do garden gnomes smell so bad?
      So that blind people can hate them as well.
      {{ DiscussionBoard.errors[1921039].message }}
  • Profile picture of the author Clint Butler
    It the "make life easier" coloumn I would just give the refund. Its really not worth all your trouble for just one sale, make three more and feel better about yourself. Also keep a file or notepad with the purchasers name who is getting the refund, if you see it more than once you know you have a serial refunder who is "paying" for products, getting it, then asking for a refund. Forward that info to CB and let them deal with banning the guy, it works for me with other processors as well
    Signature
    {{ DiscussionBoard.errors[1914726].message }}
    • Profile picture of the author Spoiledtoo
      Originally Posted by Clint Butler View Post

      It the "make life easier" coloumn I would just give the refund. Its really not worth all your trouble for just one sale, make three more and feel better about yourself. Also keep a file or notepad with the purchasers name who is getting the refund, if you see it more than once you know you have a serial refunder who is "paying" for products, getting it, then asking for a refund. Forward that info to CB and let them deal with banning the guy, it works for me with other processors as well
      I agree with granting the refund also. There are always going to be "those kind of people". However, if you think karmically, you asked for this guy to come. The last thing you should spend time "worrying" about is the refunder. If you have a great product, it will sell itself. You never know if you were just being "tested" to see what kind of seller you are.

      So let go of the negativity, think positive, treat the customer the same as you would want to be treated and MOVE ON. You WILL feel better about yourself in the long run if you choose to be in business for yourself. You only have YOUR reputation to protect.
      {{ DiscussionBoard.errors[1914768].message }}
  • Profile picture of the author drmike1
    Hey Rob,

    What's rapid action profits? Is it another alternative to Clickbank?

    I'm BRAND NEW to the Warrior Forum, but I am completely impressed by all
    of the great advice that's being shared.

    I'm really looking forward to making some helpful contributions, and learning as I go...
    {{ DiscussionBoard.errors[1914758].message }}
  • Profile picture of the author Rob Howard
    [DELETED]
    {{ DiscussionBoard.errors[1914787].message }}
    • Profile picture of the author turbostar52
      Give in. If you don't refund the customer, then your business image could be damaged in the long-run. Please remember customers post reviews on bad customer service from business entities.
      {{ DiscussionBoard.errors[1914890].message }}
    • Profile picture of the author Clint Butler
      Originally Posted by ccmusicman View Post

      Yes - Rapid Action Profits is amazing. Rapid Action Profits

      It's a wonderful alternative to Clickbank.

      It is a piece of software that runs on your server. It handles everything:

      1. Affiliate payouts (up to 100% and instant to your affiliates paypal)

      2. Automatic customer opt-in to your list.

      3. Secured downloads.

      4. Script add-on's that allow you to do all sorts of things, like physical product delivery.

      5. Two tier payments for affiliates/jvs.

      6. Coupon codes.

      7. Salesletter split testing.

      8. Instant payments to your paypal.

      9. Gathers affiliates on a list. (so you can have contact with them, much like ejunkie)

      10. You control refunds!

      11. No waiting for product approvals.

      12. Pay once, unlimited products/unlimited domains.

      13. Free access to RAPBank. RAPBank is working to be like clickbank, except it's all owners of products who have Rapid Action Profits. As a vendor, you can list your product there and affiliates can easily promote it (much like clickbank). However, with none of the messy disadvantages of clickbank. (Though, affiliates don't have to own rapid action profits to join. They can for free and promote any vendor in the database)

      14. And a hella' lotta more!

      Rob
      Is this something affiliates can take advantage of, i.e. central product database for everyone that is using it?
      Signature
      {{ DiscussionBoard.errors[1914899].message }}
  • Profile picture of the author Mike Long
    I've had people who have asked for a refund turn into some of my biggest supporters and fans.

    How?

    Treat every refunder like gold.

    It's somewhere between difficult and impossible to know who the thieves are, and who the honest folks are, so I treat them all as if they are honest.

    I refund immediately, contact them to apologize profusely for their inconvenience and let them know that their money is already on the way back to them, and ask them what I can do to make the product better.

    The results fall very neatly into two categories:

    1. The refunders who wanted something for nothing, or who just aren't engaged in any way, will do nothing. They'll take their money and won't respond. I manually remove these folks from my list.

    2. Responses from people who are stunned - floored - that I not only made the process quick and painless, but asked them for their honest thoughts and opinions. They usually thank me for both, share their thoughts, and here's the odd part...almost every one of them specifically asks me to keep sending them info about any new products I create or might recommend.

    Why? I've just built a powerful bond between us that I'm honest, trustworthy, and will do the right thing by them. I've had people who asked for a refund of my own product turn around and immediately buy two other products I've recommended as an affiliate, as a result of the trust I built in those refunding moments.

    How would you like to have a list full of those kinds of folks?

    ~Mike
    Signature
    Future Proof Your Business in Just 7 Days
    Control Your Traffic (and Your Destiny) By Building a List of Raving Customers for Life
    {{ DiscussionBoard.errors[1914902].message }}
  • Profile picture of the author Troy Trump
    It not worth the hassle or negativity in your life. Just refund them and move on. If you have a refund policy on your site you should always honor it.
    {{ DiscussionBoard.errors[1915030].message }}
  • Profile picture of the author GeorgR.
    Easy:

    Do the same thing YOU would expect if you buy!

    *) product is **** and doesnt meet my expectations? No question i would ask for a refund.

    *) technical problems? The you can always communicate with customer and try to solve issues, that way i already avoided many refunds. You wont believe how many people dont read manuals and how many issues can be solved with an email.

    ->> and EVERY customer is always delighted if they see you respond quickly and listen and try to solve problems. I see it all the time.
    Signature
    *** Affiliate Site Quick --> The Fastest & Easiest Way to Make Affiliate Sites!<--
    -> VISIT www.1UP-SEO.com *** <- Internet Marketing, SEO Tips, Reviews & More!! ***
    *** HIGH QUALITY CONTENT CREATION +++ Manual Article Spinning (Thread Here) ***
    Content Creation, Blogging, Articles, Converting Sales Copy, Reviews, Ebooks, Rewrites
    {{ DiscussionBoard.errors[1915047].message }}
    • Profile picture of the author John Hocking
      You can set the request to tech support and Ask them the issues they are having with the product.

      You can see if it a technical issue or something you can not resolve.

      If they still want a refund, you can esculate it to clickbank and make them feel well taken care of.
      {{ DiscussionBoard.errors[1915162].message }}
      • Profile picture of the author Harvey Segal
        Originally Posted by John Hocking View Post

        You can set the request to tech support and Ask them the issues they are having with the product.
        Note ClickBank's rule:

        "While you have the ability to close a ticket or change a refund or cancelation request to technical support, you may only do so with the customer's permission. Any ticket that has been closed or changed may be escalated to ClickBank for review. If you abuse this policy you will have your refund and cancelation tickets processed immediately and will no longer have the opportunity to try to save sales."


        Harvey


        .
        {{ DiscussionBoard.errors[1915293].message }}
        • Profile picture of the author John Hocking
          Originally Posted by Harvey.Segal View Post

          Note ClickBank's rule:

          "While you have the ability to close a ticket or change a refund or cancelation request to technical support, you may only do so with the customer's permission. Any ticket that has been closed or changed may be escalated to ClickBank for review. If you abuse this policy you will have your refund and cancelation tickets processed immediately and will no longer have the opportunity to try to save sales."


          Harvey


          .
          Thanks for the heads up.

          I did not even know it was possible until someone recently did it to me without my permission.
          {{ DiscussionBoard.errors[1919017].message }}
          • Profile picture of the author Nutrifitness
            Originally Posted by John Hocking View Post

            Thanks for the heads up.

            I did not even know it was possible until someone recently did it to me without my permission.
            I didn't know this ...and how do you get their permission without changing ticket?
            I don't have a high refund rate but it seems really odd to me that they(cb) couldn't be more stringent with these requests...for example..the "I'm not satisfied" thing...should really already include the "why aren't you satisfied?" just my opinion
            {{ DiscussionBoard.errors[1921452].message }}
  • Profile picture of the author John_Edwards
    Last week Clickbank sent me an email about a refund request, i am not so much bothered about the refund it just everyday when i check my account there is no mention of one being given, have i missed something or am i supposed to personally reply to this i thought clickbank dealt with refunds?

    John.
    Signature
    All experts have the keys to success! I'm on a journey to bring them to you...

    **www.johnedwardsinterviews.com***
    {{ DiscussionBoard.errors[1915483].message }}
    • Profile picture of the author John Hocking
      Originally Posted by John_Edwards View Post

      Last week Clickbank sent me an email about a refund request, i am not so much bothered about the refund it just everyday when i check my account there is no mention of one being given, have i missed something or am i supposed to personally reply to this i thought clickbank dealt with refunds?

      John.
      I believe that if there is no action from you in 2 days, they issue the refund automatically.
      {{ DiscussionBoard.errors[1919020].message }}
  • Profile picture of the author reapr
    Originally Posted by DrGUID View Post

    Hi all,

    I've recently launched a ClickBank product. I've had a few sales and now one refund request. The customer just says the product did not meet expectations. I feared this might happen with my product. Now my fears have been realised.

    Do you guys just grant refund requests or put up a bit of a fight to try and save the order (and possibly get some useful feedback) ?

    I've been selling software for years via a different payment processor and I've had half a dozen refunds in 2000+ orders. But I am concerned this ClickBank thing is a bit of a raw deal - if they grant refunds willy nilly then what's to stop me buying each and every one of your products then saying they're rubbish and applying for a refund?
    Well I think your kind of obligated too. You picked CB as a channel to peddle your products. If you feel refunds will become a problem regardless of the excuses you should pick a different way to market your products.

    Putting up a fight usually ticks off the customer and they may go around the boards writing about how hard it is getting a refund for product X. Not a good way to get your product out in the internet.

    If it is software there may be someway to to disable it upon return. Someone more knowledgeable in this thread may be able to give you some ideas.
    {{ DiscussionBoard.errors[1919090].message }}
  • Profile picture of the author Vlad Shelest
    I don't believe CB refunds are such an evil thing. Sure some people are dishonest and will take advantage of this, BUT I just don't know how you'd measure it but I am convinced that the ease of getting a refund is helping drive your sales. So it's a balance thing, you give and you take..
    Signature
    Are you cut out to be an Elite, 6 Figure Marketer?
    Let Million Dollar marketing ace teach you HOW
    --<*>--
    Massive Action Profit
    {{ DiscussionBoard.errors[1920970].message }}
  • Profile picture of the author Soapyshoe
    Originally Posted by DrGUID View Post

    I've been selling software for years via a different payment processor and I've had half a dozen refunds in 2000+ orders. But I am concerned this ClickBank thing is a bit of a raw deal - if they grant refunds willy nilly then what's to stop me buying each and every one of your products then saying they're rubbish and applying for a refund?
    Nothing can stop you.

    But you aren't everybody.

    Guarantees are GOOD for business.
    {{ DiscussionBoard.errors[1921521].message }}

Trending Topics