12 {{ upvoteCount | shortNum }}
12 {{ upvoteCount | shortNum }}

Has Video Sales Letter or Video Opt-In Worked For You?

by Jay Jennings
10 replies
I'm looking for some "mini case studies" for a project.

If you've switched to a video sales letter or video opt-in page and have seen an increase in sals or sign-ups, I'd love to mention you as a "success story."

I don't need anything long, just a quick paragraph about what you did and what kid of results you got. Plus your name and web site URL. You can either PM me or just post it here -- either way I'll take that as permission to use as a case study (with your name/URL attached).

Thanks!

Jay Jennings
#letter #optin #sales #video #worked
  • Profile picture of the author Loren Woirhaye
    I've found video more effective for bizop "make money"
    squeeze pages.

    Opportunity seekers are often frustrated low-income people
    who prefer TV to reading and some may struggle with basic
    literacy though.

    The more educated/higher-income your target market is the
    more you'll probably find they resist investing time watching
    videos, especially those without controls, and prefer to read.
    Signature
    {{ DiscussionBoard.errors[1916770].message }}
    • Profile picture of the author TheGraduate
      Originally Posted by Loren Woirhaye View Post

      I've found video more effective for bizop "make money"
      squeeze pages.

      Opportunity seekers are often frustrated low-income people
      who prefer TV to reading and some may struggle with basic
      literacy though.

      The more educated/higher-income your target market is the
      more you'll probably find they resist investing time watching
      videos, especially those without controls, and prefer to read.

      Well, most psychologists believe that most highly intellectual people suffer from some kind of Asperger's Syndrome, people with this syndrome are sensitive to sound and light, so going by this you could expect some intellectuals to leave your video squeeze pages or video landing pages as soon as your video starts playing.
      Signature
      amazing product coming soon!
      {{ DiscussionBoard.errors[1916797].message }}
  • Profile picture of the author Jay Jennings
    Originally Posted by Article-Excellence View Post

    I know when I personally see a video I think to myself "do I have to watch 5 mins of this to get to know what this guy has to say?"
    And in most cases the guys who take 5 minutes to get to the point take that long because they don't do any basic editing.

    Most of the stuff I write or record is done with a "casual" style, so making it letter perfect isn't really required. But I see a lot of videos where many mistakes could be chopped out and the video would be much tighter and easier to watch.

    Some examples of what to chop:

    1. Slow-loading web pages. You don't have control over the internet, so if you're showing something on a site and it loads slowly, chop it out! Go from the click of the button to the page starting to load. Don't sit there and blather for 5-15+ seconds while the interwebs catch up to you.

    2. Typing more than a word or two. Especially of you make a mistake and have to back up, just chop it all out. Have a text file offscreen with your text ready to go and then copy/paste -- and chop out the little section where you go grab the next chunk of text.

    3. More than a handful of ums. I don't think the odd um or er is horrendous, but I've seen some doozies in my time. Long drawn out "ummmmm"s while the marketer thinks of what's next, or someone who gets a little lost and does a whole herd of ums while they figure out where they are. It's normal, sure, but leaving it in doesn't help your video. Chop it out.

    But anyway, I'm off on a tangent...

    ...anyone with a case study on using video?

    Thanks.

    Jay Jennings
    {{ DiscussionBoard.errors[1917259].message }}
    • Profile picture of the author oneplusone
      One of the IM gurus said recently (Ryan Deiss I think) that he tested opt in pages with video against opt in pages with text only.

      The opt in pages with text only (no video) blew the opt in pages with video out of the water on the testing.

      It seems that while it is well known that video nearly always converts better than text when it comes to making sales, it may not be the case for non buying actions such as submitting information.

      Shows the importance of testing and not making assumptions.

      I think a lot of people assumed that because video generally increases sales conversions, you could stick a video anywhere to increase conversion on any user action.

      But if you think about it this is crazy, would people want to watch a video trying to persaude them to click on a link? Or would they just rather click it straight away?

      Rather than video being a persuasion tool (like when closing a sale) it probably backfires and becomes a hurdle when used to try and generate trivial actions such as clicking a link or submitting information like an e-mail which requires minimal persausion.
      Signature
      'If you hear a voice within you say "you cannot paint," then by all means paint and that voice will be silenced.' Vincent Van Gogh.
      {{ DiscussionBoard.errors[1917290].message }}
  • Profile picture of the author MoneyWarrior
    I agree with Loren Woirhaye
    {{ DiscussionBoard.errors[1917381].message }}
  • Profile picture of the author Jay Jennings
    The last opt-in page I tested got 31% with just text, and 40% with video.

    Now that I have a way to make video opt-in pages really quickly I'll switch more of my opt-in pages to video and test those as well.

    Jay Jennings
    {{ DiscussionBoard.errors[1917386].message }}

Trending Topics