Marketing Question: What If You Promise Something... But According To The Customer Don't Deliver?

Let's say you are marketing something. Now you say that thing is white, and tell people they should try it out, because everything else in the world is black. You continuously market it this way, and then people decide to check it out, because they are looking forward to something that is "white".


So when they go and check out your stuff, it appears to be white, but they find out otherwise, that it's actually got chunks of black right in there anyways. So disappointed, this customer then tells you that they are disappointed and won't use your thing again because of that.


But because of what? Well if you say something is white, and that's how you market it....and people find out otherwise, do you really expect them to run around with a huge SMILE on their face?


I mean after being on this forum for a while, ANYONE who has ever been on here for a while, would definitely have noticed the many threads made by other warriors talking about how products promised one thing and delivered another, or how something really wasn't what the marketer said it was, and they feel conned. Isn't that just natural?


I mean you come to me, suggesting something that I never even asked for to begin with, and I start to get excited about it and think maybe that can be something I need. After all, you suggested it might just be! But then it's not what you said it is....so I'm the rude one for feeling upset when it's not what you said it was?


Maybe I am just over-reacting, and there really is no black or white, but just shades of Grey? maybe I was rude? Maybe I set my expectations too high? Maybe I just am not allowed to think something might actually be as great as someone makes it out to be?

So what I'm asking, is that the fault of the customer or the marketer? And when the customer finds something there that doesn't match what was originally promised, does that make the customer rude? Or does that simply mean the marketer has some discrepancy issues?


So whose fault is it, when the marketer promises something, and the but the customer finds otherwise?