When should I launch - advice please? | Warrior Forum - The #1 Digital Marketing Forum & Marketplace

Banned 14 years ago

I think the true answer to that would be, when your list is ready to be launched at.... which is when you have all your marketing aspects of your product launch funnel all set up, and they are waiting for it, eagerly!

Thanks

{{ DiscussionBoard.errors[1922648].message }}

acrasial

14 years ago

Easter is a holiday. I personally do not recommend launching something on a holiday, as people go away from the computer and spend time with their family. Likewise, I wouldn't recommend launching something on the weekend either, as that may be the same case too.

BUT, from what I have seen when this question comes up on the warrior forum (which it has many times), the best days to launch are mon-wed.

That being said, the time which I have noticed the product being launched is in the morning (8am-10am). That way it can sit there all day, throughout the rest of the week, and into the weekend.

Thanks
2 replies

{{ DiscussionBoard.errors[1922654].message }}

acrasial

14 years ago

Originally Posted by honestbizpro

All you say is absolutely logical. But in my personal experience of launching two of my products right at Christmas time my results have been quite incredible!

I can only think that people who are on the computer alot will find a way to plug in.

Was that product related to internet marketing, or relationships?

Thanks
1 reply

{{ DiscussionBoard.errors[1922691].message }}

Kym Robinson

14 years ago

The product is an IM product - I think I see where you are going with that!

great advice guys - but everyione has a different opinion!

who's got the definitive answer....if there is such a thing?
lol

where might I find some stats on this?
I have been googling away but no results as yet!

Thanks guys - Kym

Thanks
1 reply

{{ DiscussionBoard.errors[1922711].message }}

All Night Cafe

14 years ago

Originally Posted by Kymmy Link

The product is an IM product - I think I see where you are going with that!

great advice guys - but everyione has a different opinion!

who's got the definitive answer....if there is such a thing?
lol

where might I find some stats on this?
I have been googling away but no results as yet!

Thanks guys - Kym

Your googling for results. That says it all. All launches
are different, just like all WSO's. Why do some sell 100
copies and some sell 10.

Hundred different reasons. Product launches, how many
subscribers do you have, how many JV partners do you
have? Etc. These are the obvious.

Tuesday and Wensday good days. But the numbers
are not the same for each person who launches.

There are to many variables. There is not one easy
answer.

Thanks

{{ DiscussionBoard.errors[1923196].message }}

mikemcmillan 14 years ago

Originally Posted by acrasial

BUT, from what I have seen when this question comes up on the warrior forum (which it has many times), the best days to launch are mon-wed.

Exactly so, Acrasial.

There is a reason for that. A product launch done on Thursday or Friday will fizzle over the weekend in many cases. Especially in the spring and summer when people tend to get out and about more on the weekends.

Now, by a product launch I am assuming the OP is talking about having a significant number of JV partners to mail for them on that day.

In the IM niche, there is absolutely no question that the very best day for a product launch is Tuesday. If you look at virtually all of the big launches through Clickbank, the big guys always launch on Tuesdays. If you're a newbie and have a product in the IM niche, it is almost impossible to get any gurus to mail for you on a Tuesday, because they are promoting their buddies stuff on those days.

If you are using a "lone ranger soft product launch" where you don't have many JV partners and are relying on other methods, the day of the week is not nearly as important--although weekends are not good.

--Mike
- Thanks
Signature

I'll help you create a reputation-building evergreen product in any niche and launch it successfully!
Check it out here.
{{ DiscussionBoard.errors[1923200].message }}

Derek Allen

14 years ago

Tuesday or Wednesday of this week is good. Heck if all your cards are in place do it Monday.

Thanks

Signature

My Blog + Cool Stuff>> Self Made CEO

{{ DiscussionBoard.errors[1922664].message }}

Rus Sells

14 years ago

I say launch yesterday! But that's just me because I've been waiting to launch something for awhile now. haha

Thanks

Signature

Review Sentry

Dotcomcodex

{{ DiscussionBoard.errors[1922683].message }}

Gary King

14 years ago

Could also depend on your JV partners if you have them... if they aren't available or are unwilling based on schedule, etc. to promote at a certain time, that can change your game plan too.

If that doesn't apply, my one best piece of advice is just make sure you launch! Don't get this far and wait for the "perfect" time - there is none. There is always going to be some little flaw with a plan - execute it, learn from it and modify it.

Crazy success with your launch!