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When would you hit em up for a sale?

by Eric Johnson
3 replies
Hi,

I have my squeeze page done. I have my email list set up and ready to go. Question is when do I actually hit the prospect up for the sale?

Do I go for it right away before they confirm their optin, after they confirm their optin or later on in furthur emails.

Thanks for the help.
#hit #sale
  • Profile picture of the author Alexa Smith
    Banned
    [DELETED]
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    • Profile picture of the author Tyson Faulkner
      Using a one time offer is a great way to make a few bucks while you build your list. People love to buy things, they just hate being sold. So if you present them with a great offer at a really low price using scarcity (i.e. one chance to buy it) some of your new subscribers will likely want it.

      There's no problem with sending your new subscribers to a sales page right when they opt in as long as you follow through with your original promise. Just avoid sending them emails that are a pure sales pitch. That's sure to create a lot of unsubscribes.

      Give value, suggest products to fill needs, and you'll be good to go.
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  • Profile picture of the author R Hagel
    Hi Eric,

    First off, Alexa is right -- test it yourself. Your list is different than everyone elses' lists.

    Secondly, instead of thinking of it as "hitting them up for a sale," think of it as recommending the BEST solutions to their problems. Some of the best solutions will be free. Some will be paid. But you don't need to hide the paid solutions just because they cost money.

    Let me give you a crazy, exaggerated example...

    You know a product that cures cancer (but of course it costs money). You build a list of people with cancer.

    Do you avoid giving them the only real solution just because it costs money? That is, do you just give them free info so you can build relationships and all that -- even if they're dying while you build a relationship?

    Of course not. If you really cared about these people, you'd suggest the BEST solution right away -- even if that solution is a paid product.

    OK, so your prospects probably aren't in a life and death situation. But they do have problems and they are looking for solutions. Those problems feel urgent to them. So it's your job to solve those problems -- this might include some mix of giving them free solutions (good newsletter content), recommending free solutions and recommending paid solutions.


    ***

    OK, so the point is that it won't hurt to recommend paid solutions immediately. Part of the key is in how you do it.

    If you're working to build a relationship with your list, then sending them a barrage of solo email hard-sells isn't the answer. Instead, you can send them good, free content. But you can also send a link to a paid product in the first email and every email thereafter.

    Again, it doesn't have to be a hard sell. But you can at least mention the paid solutions, even if it's just a one or two line pitch.


    ***

    Again, remember -- focus on suggesting the very best solutions, even if they're paid solutions. Or even if they're free.

    In other words, focus on your prospects and customers and what you can do for them (rather than focusing on what they can do for you).

    cheers,
    Becky
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