IM: Easier now or easier 12 years ago?

27 replies
Do you feel like IM has gotten tougher, easier, or stayed about the same over the past 12 years? The biggest difference, at least to me, is that today there are far more copycats and far more Web "noise" which presents a different sort of challenge these days. Despite that, many of the techniques that worked back then seem to be still effective today -- particularly if you're careful about where you jump in.

While the number of copycats have increased dramatically, so have the number of users online and the number of high-speed connections have increased dramatically.

So how would you rate your effort level required to produce the same financial return these days versus 12 years ago?
#ago #easier #years
  • Profile picture of the author TheRichJerksNet
    Everything gets more and more complex as technology grows. At the same time more and more people are demanding bigger and better websites.

    I am not an internet marketer but I am a web developer and I can say things have changed a great deal. These bigger and better websites take alot more time to build than ever but you still have those cheap buyers that expect a $5,000 for $50..

    Can I make more today than 12 years ago ? Well sure because the websites are bigger and better then I sell them for more.. I tend to try and run from those cheap buyers ..lol

    James
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    • Profile picture of the author Steven Carl Kelly
      Originally Posted by TheRichJerksNet View Post

      Can I make more today than 12 years ago ? Well sure because the websites are bigger and better then I sell them for more.. I tend to try and run from those cheap buyers ..lol
      True. On top of general online marketing, I also do specialized Web design and programming (I focus strictly on CF). Years ago I'd take on just about any client who wanted a site, and I'd usually be able to do something for just about anyone's budget of as little as $500 and up. The last CF programming I did for a client was within the past 45 days and was a two-page project for a credit union. It took me about 10-12 hours of work and I charged them $5,400 for it.

      So like you, I don't bother with the budget clients any longer -- but there's
      plenty of higher-paying Web programming jobs to be had by experienced programmers.
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      • Profile picture of the author TheRichJerksNet
        Originally Posted by faxinator View Post

        True. On top of general online marketing, I also do specialized Web design and programming (I focus strictly on CF). Years ago I'd take on just about any client who wanted a site, and I'd usually be able to do something for just about anyone's budget of as little as $500 and up. The last CF programming I did for a client was within the past 45 days and was a two-page project for a credit union. It took me about 10-12 hours of work and I charged them $5,400 for it.

        So like you, I don't bother with the budget clients any longer -- but there's
        plenty of higher-paying Web programming jobs to be had by experienced programmers.
        I agree there.. Quality cost and my time is worth money when I can produce a site that is secure, hacker free, user friendly, and built to last. I have the most advanced incentive scripts on the market for example, the original client paid over $10,000 for the development.

        I set the source code rights at $35,000 and I sell copies (different from the original) for $1,800.00 and when I mention that $1,800.00 price tag most run for the hills.. What they don't realize is the time and the complexity of the work involved.

        Will I lower my price just to get sales ? No... If they want quality then pay for it, otherwise go hire a wannabee and get ripped off then come back to me and still pay the same price I quoted before. Am I being rude ? I sure dont think so, this is business after all.

        James
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  • Profile picture of the author Alex Sol
    Well, I've been at it for only 1 year... and as mentioned above - I noticed a lot of copy cats, many newbies who don't want to work, so they steal everything... I think IM gets harder and harder for NEW people that join in the community...
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  • Profile picture of the author AaronSnider
    I honestly dont think that you can even compare today to 12 years ago.

    When I started, there were no social networks, I had to learn to write html by
    hand, SEO was hard to do cause there was no scientific way to ditermine the
    result before you got started.

    Now there are ebooks and reports on a multitude of things, programing has
    gotten easier, meeting people has gotten easier.

    I would say its much easier to make money today than it was 12 years ago.
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    • Profile picture of the author Quentin
      12 years ago when I started we were on 56 k modems and there was little ecommerce available so everything had to be done through my banks merchant facility.

      Having said this there was little competition and you could pretty well be top in any niche. I live in Australia and the number of people doing it here was almost nil.

      While it is much easier to get information today I think it is a lot harder market to sell in.

      Quentin
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      • Profile picture of the author TheRichJerksNet
        Originally Posted by Quentin View Post

        12 years ago when I started we were on 56 k modems and there was little ecommerce available so everything had to be done through my banks merchant facility.

        Quentin
        Now aint that the truth ..lol

        I remember when you had to put a cartridge in the side of the computer and take the phone off the hook and put it on a modem like thing.. And when you signed on there was no domain names, no browsers, just basically news pages and some text based games.

        Back then I had a Tandy 1000 if I remember correctly and one of my family members worked ona Apple II computer system at work. Hard drives had very little room and speed was something that did not exist as we know it today.

        Now the above was a little over than 12 years ago but I did first sign online when I was 15 years old and now I am 40 years old.

        With that said I do still own a Performa 6116 PowerPC (Macintosh) that has a 2MB hard drive and a 60MHZ processor and it still runs..

        James
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        • Profile picture of the author Steven Carl Kelly
          Originally Posted by TheRichJerksNet View Post

          I remember when you had to put a cartridge in the side of the computer and take the phone off the hook and put it on a modem like thing.. And when you signed on there was no domain names, no browsers, just basically news pages and some text based games.
          It was called acoustic coupler, and it had foam rubber cups that you put the telephone handset into. And my first one ran at 110 baud. I used that even before the internet.

          And yes, I've been on the internet since the time when all you saw when you logged on was a dot prompt. No graphical browsers back then (this was pre-Mosaic days).
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    • Profile picture of the author Marian Berghes
      It's much easier to make money today once you actually start making any, more exactly like kiev said: its a lot harder for newbies to actually start making some money, because after you made some money its easier to multiply them, getting in is the hard part
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  • I have sold codes also, the thing about the Internet right now is people are scared to spend money. But for me I can make money online in good or bad times, the difference is that when Times are good I can make 5 times more than now. That's 500% more.
    Yet my knowelge of computers and my skill level is very high so, I expect when things turn around I'll be way ahead of others.
    Also while times are hard I am looking at ways to make money by capitalizing on the hard times, you must remember many people are going out of business now. Opportunites can open, just think there a whole market now on homes that have been foreclosed on, yet....someone still needs to check on these homes and maintain them, I know property managment companies do this, but they can't handle the load right now in California.
    Just think for the next few years there are opportunties in the service businesses like this, a need to be taken care of.

    The same goes online, and selling on the INternet. Looks like Ebay is taking a hard hit now and they are greedy and over charging for the little they offer customer wise.Many people have stop selling there, because there's no money to be made when thier advertising and auctions cost more than the people make on average.
    I can't complain I do very well on ebay, my avergae has been about 3500.00 a week, but what I am talking about is the average ebay seller.
    They are the people crashing hard.

    Then look at Google, a company named Cuil can over take them or will Google buy them out?
    JUst think...,"Cuil's" can be ran with 3 times the speed of google I believe and handle much more load. So what will Google do. And what about adsense? and everything people use to make money for themselves.

    Yes Times are changing, I think we have to be ahead of the times as much as 18 months to make money. Because 18 months from now everyone will copy us, and we should had moved on again to something new.
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  • Profile picture of the author Richard Tunnah
    I co-owned a classified ad site in 97. That was my first commercial venture online. It cost my business partner and I over $10k to get the site programmed, nearly $5K a month for high usage bandwithe and even the domain was like $100!
    Yes in some ways things have got more complex but at the same time the cost of doing business online is now within reach of everyone!


    Rich
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    • Profile picture of the author Steven Carl Kelly
      Originally Posted by richt1971 View Post

      I co-owned a classified ad site in 97. That was my first commercial venture online. It cost my business partner and I over $10k to get the site programmed, nearly $5K a month for high usage bandwithe and even the domain was like $100!
      Yes in some ways things have got more complex but at the same time the cost of doing business online is now within reach of everyone!
      True, costs are MUCH lower these days.
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  • Profile picture of the author Chris Lockwood
    It's easier now- no services like PayPal back then, so just collecting the money was tough. Plus things like hosting and domains cost a lot more.

    Then factor in a lot fewer customers online back then, and those who were were probably a lot more skeptical about buying online than people are now.
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    • Profile picture of the author Steven Carl Kelly
      Originally Posted by Chris Lockwood View Post

      It's easier now- no services like PayPal back then, so just collecting the money was tough.
      Heh! I still don't use PayPal to collect any money online. And yeah, back then I had my own merchant account in order to collect credit card payments.
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  • Profile picture of the author xlfutur1
    Seems to be alot easier these days, but competition is more fierce that it was then. It is still easier to make money online now simply because the tools have gotten better and easier to use. Things like video, wordpress, cpa networks, adsense...none of that was around 12 years ago. Even amazon was a newbie 12 years ago! It is amazing to see the difference between now and then.
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  • Profile picture of the author Stanley Tang
    Depends how you look at it.

    I'll definitely agree that many of the tactics like autoresponders, email marketing, viral ebooks were much more effective back in the old days. However, there were barely any products on internet marketing so you had to figure everything out yourself, unlike now, where everything is now available.
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  • Profile picture of the author Takuya Hikichi
    I'd say it's EASIER because of more information abundantly available today. Also, people today get tons of free content upfront.

    Several years ago, when Cory Rudl was very actively promoting, one of the things he was teaching was to use "personalization" in email. Yes, it was one of those "secrets" that people would opt-in to find out.

    Things have changed.
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  • Profile picture of the author Ron Killian
    I started in 98 and SE traffic was so much easier to be had. I remember getting SE traffic with out trying. Of course wasn't as much competition and scammers filtering up the SE's. People were also much quicker at signing up and pulling out the CC.
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  • Profile picture of the author LB
    Much easier today.

    That's not to say there weren't hot markets 12 years ago...but back then you couldn't even accept payments easily. No merchant account would touch internet businesses and if you used one of the third-party merchant services there was a good chance they'd just take your cash and run with it. Most went under.
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    • Profile picture of the author Richard Tunnah
      Originally Posted by LB View Post

      Much easier today.

      That's not to say there weren't hot markets 12 years ago...but back then you couldn't even accept payments easily. No merchant account would touch internet businesses and if you used one of the third-party merchant services there was a good chance they'd just take your cash and run with it. Most went under.
      LOL...that is so true. There were NO options to take online payments in the UK in the late 90's as the only credit/debit card processors were provided via banks. And as already mentioned IM was a very dirty word usually met with a small one word answer or the abrupt slamming of the phone down!
      We cheated a little and created a secure script to take cards but never actually confirmed it was online only to the card processor.

      Rich
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  • Profile picture of the author Steven Carl Kelly
    Of course, 12 years ago I could get paid a lot of money just for CPM banners on some of my Web sites. Every pageview was instant cash, whether someone clicked or not.

    I remember selling an above-the-fold static banner on one of my sites for several thousand dollars a month.

    Ah, those were the days...
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    • Profile picture of the author AndrewCavanagh
      It's far far easier now to 2 major reasons:

      1. The physical work is easier and cheaper. I remember creating web pages by coding the html.

      Now you can have a fantastic website using free blog software, html editors etc etc.

      Also web hosting is so cheap now it's fantastic. And you can embed videos on your site free from sites like YouTube.

      The list goes on and on.


      2. It's a whole lot easier to set up joint ventures because there are major and minor players collecting email addresses in most major niches.

      That means someone starting out just has to create an information product in a "micro-niche" and he should be able to get joint venture partners to promote that product.

      Niching tight enough so you're not seen as competition is the key.

      Kindest regards,
      Andrew Cavanagh
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  • Profile picture of the author RenaissanceMan
    it's so much easier to do business online now in my opinion
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  • Profile picture of the author LB
    The other thing to consider is that now people aren't afraid to use the internet to make purchases.

    12 years ago putting your credit card into a web form was like dancing with a rattlesnake.
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  • Profile picture of the author Steven Carl Kelly
    12 years ago I took lots and lots of checks, that's for sure.
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