Best Time to Send Email Blast?

by LilBlackDress 43 replies
What is the best time you have found to send out an email blast...day of week? Time of day? Targeting consumers.

Thanks!
#main internet marketing discussion forum #blast #email #send #time
  • Profile picture of the author garyv
    Personally, I've found that it doesn't make much difference. It's not like a phone-call. If you send out an email, it will be there when the other person checks their email. It's not like they are going to miss your email, because they were asleep - or at lunch - when you sent it. I could be wrong though, and I'd also be interested in the reasoning behind a well timed email...
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  • Profile picture of the author innocent07
    Banned
    Originally Posted by LilBlackDress View Post

    What is the best time you have found to send out an email blast...day of week? Time of day? Targeting consumers.

    Thanks!
    This really depends on the many factors such as:
    -the niche,
    -how targeted the traffic is,
    -the relationship you have with the list
    -where the traffic came from

    But 6pm on Wednasday has worked well for me, but i guess it has to be tested
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  • Profile picture of the author LilBlackDress
    I recall reading somewhere that Mondays people would delete your mail cus they were busy. Weekends no one could be bothered. Tues and Weds am was best as more people were free...something like that.

    Just wondered what people had found to be the best time.
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    • Profile picture of the author garyv
      Originally Posted by LilBlackDress View Post

      I recall reading somewhere that Mondays people would delete your mail cus they were busy. Weekends no one could be bothered. Tues and Weds am was best as more people were free...something like that.

      Just wondered what people had found to be the best time.
      Hmm... that's an interesting theory, and could very well be right. Now I'm curious about this as well...
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  • Profile picture of the author Dalun
    The best time for an email blast would be around 1-3 pm. People are taking a lunch break or having some downtime. They can check up on emails while relaxing from work. I've had a good response rate during those times.
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    • Profile picture of the author innocent07
      Banned
      It also depends on what country your target subscribers are from.

      If you are from Egypt, and you have targeted USA subscribers for your niche, you would have to adjust
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    • Profile picture of the author tiroberts
      Originally Posted by Dalun View Post

      The best time for an email blast would be around 1-3 pm. People are taking a lunch break or having some downtime. They can check up on emails while relaxing from work. I've had a good response rate during those times.
      This is a good question. I agree with you that between 1-3 would be a good time, or anytime after 6pm. That's normally when people are getting in from work and check emails.
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  • Profile picture of the author Shaun OReilly
    Originally Posted by LilBlackDress View Post

    What is the best time you have found to send out an email blast...day of week? Time of day? Targeting consumers.

    Thanks!
    The best day and time of day will depend upon your target market.

    The only way to find out for sure is to do some split-tests for
    your own list to find out the best overall day and time for you.

    Send the exact same message at different times/days.

    Also, you may want to segment your list members by country
    or continent if you've got an international list.

    Why?

    Because if you send an e-mail at noon EST, that's 9am PST,
    and a whole other time zone for Europe and Australia for
    example.

    It's hard to find one size that fits all.

    As an aside, I never refer to doing an e-mail blast.

    I cherish my lists and don't want to blast them with anything.

    I remember hearing someone say that they were going to 'hit'
    their list with an offer. That's disrespectful.

    Remember that your list consists of living, real human beings
    who don't want to be blasted or hit with anything.

    Dedicated to your success,

    Shaun
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    .

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    • Profile picture of the author LilBlackDress
      Originally Posted by Shaun OReilly View Post

      The best day and time of day will depend upon your target market.

      The only way to find out for sure is to do some split-tests for
      your own list to find out the best overall day and time for you.

      Send the exact same message at different times/days.

      Also, you may want to segment your list members by country
      or continent if you've got an international list.

      Why?

      Because if you send an e-mail at noon EST, that's 9am PST,
      and a whole other time zone for Europe and Australia for
      example.

      It's hard to find one size that fits all.

      As an aside, I never refer to doing an e-mail blast.

      I cherish my lists and don't want to blast them with anything.

      I remember hearing someone say that they were going to 'hit'
      their list with an offer. That's disrespectful.

      Remember that your list consists of living, real human beings
      who don't want to be blasted or hit with anything.

      Dedicated to your success,

      Shaun
      Shaun,

      With all due respect I find nothing wrong with the term email blast

      It is a simple description and the term is not in anyway offensive in my view.

      I certainly do value my email list and I think they enjoy my periodic email blasts (judging by the fact that no one has unsubscribed).

      Yes I am aware of time zones. I am looking at the US market and best time for them.
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      • Profile picture of the author Shaun OReilly
        Originally Posted by LilBlackDress View Post

        Shaun,

        With all due respect I find nothing wrong with the term email blast

        It is a simple description and the term is not in anyway offensive in my view.

        I certainly do value my email list and I think they enjoy my periodic email blasts (judging by the fact that no one has unsubscribed).

        Yes I am aware of time zones. I am looking at the US market and best time for them.
        I didn't mean to imply that the term e-mail blast was
        offensive for you or all people.

        Clearly, people have their own interpretations and
        sensitivities.

        I'm just very careful on the language I use when talking
        about my list and valued subscribers.

        Language is very powerful IMO.

        I wouldn't blast my friends or family and likewise I wouldn't
        blast my list either.

        Horses for courses.

        Dedicated to your success,

        Shaun
        Signature

        .

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  • Profile picture of the author KhadijahChapman
    The best time to do email blasts is first thing in the morning and sometime after 6pm.. people tend to check their emails first thing in the morning or sometime during lunch, but more so after the work day.

    When you post in the am that covers the morning and the lunch hour.... early evening covers after the work day and the evening...
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    • Profile picture of the author Paulie Ciara
      Originally Posted by KhadijahChapman View Post

      The best time to do email blasts is first thing in the morning and sometime after 6pm.. people tend to check their emails first thing in the morning or sometime during lunch, but more so after the work day.
      But what's the point since the e-mail just sits in the inbox until they see it?

      I've heard that Monday is the worst day to send e-mails since everyone's suffering from the Monday blues, but I send out e-mails to my lists all the time on Monday and the response doesn't seem to be lackluster when compared to other days.

      Bottom line, I think there are better things to be worrying about than when to send your e-mail.
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      • Profile picture of the author garyv
        Originally Posted by vashie View Post

        But what's the point since the e-mail just sits in the inbox until they see it?
        That was basically my point as well. It would be like asking, what time is best to leave a message on someone's answering machine. It doesn't really matter because the message will be there when the person decides to retrieve it.

        Now I can see someone not wanting to have their message lost in a sea of other messages - like on a Monday morning. But other than that, I can't really see it making much of a difference.
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  • Profile picture of the author krisDupree
    I have received the best results mid - week, mid- afternoon. But really if you have a steady paced blast you will receive leads regularly. (Even with those pesky opt-outs.)
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  • Profile picture of the author cjayrc
    Personally anytime really works, a good tip is to send follow up messages a day or two/week later.

    On another note...

    Anyone in this thread offering bulk email sending services? I'm in need of someone dependable to send off my lists. I'll be providing the templates and the lists. PM if interested.
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  • Profile picture of the author marthaswares
    I have found that it really does make a difference when you send an email out. The times that have worked the best for me are between noon-3pm EST. Again, as everyone says, you need to test, test and test again.

    Martha Alexander
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    MonsterMarketingSecrets.com
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  • Profile picture of the author contentwriting360
    Banned
    To the OP:

    There's just really no specific answer to your question. Summarize/Wrap up what our fellow Warriors have mentioned above. There are factors you need to consider. Moreover, don't have the notion that whatever we say here is 100 percent applicable to your business. If you want to find out, test it. If it didn't work at first, evaluate and re-evaluate. Don't easily give-up and say "Nah, this is a bad news strategy." That's the common mistake people (in general) commit. They choose not to do a root-cause analysis. That's what you need to avoid.
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  • Profile picture of the author Chris_Willow
    I've been experimenting with TimeTravel feature that comes with GetResponse. I set the email to go out on 01:15PM and all subscribers receive it at their local time, which is pretty cool.
    The evidence of this helping is not concrete yet, but in time we'll see.
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  • Profile picture of the author MarketingMinded
    There's no such thing as a standard "best time" or "best day" to send email. Every list and customer segment is different. What works for one doesn't necessarily work for the next.

    The only way to find out what works best for you and yours is to test.
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    • Profile picture of the author Haroon Ballim
      Time of day is to an extent important . If you send an email to your target market while they are sleeping , they may not even open your email the next day as there may be many others after that . So the fact that it has reached your recipent's inbox does not mean much unless he opens the mail.

      People also check their mail at different times , so there is no eaxct or best time that applies to everyone . You need to try different times and see when the response is the best . Remember to take into account the offer you are promoting when analysing your stats.
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  • Profile picture of the author obannonsleap
    As others have already said, there's no one-size-fits-all. In the hopes that it's helpful, I'll share my experiences, since I run lists in several different markets from web-dev to health & fitness.

    With anything biz related (web-dev, IM'ing and etc), contrary to the popular notions, I've had the best successes with sending out the offer messages early Saturday mornings (actually Friday night into Saturday morning because my lists take hours to complete a mailing with).

    I then follow that up with a "reminder" or "bonus added" message that goes out overnight Tuesday into Wednesday.

    This schedule seems to work really well for me, and I've tested various sending times over the years to narrow it down. I'm not sure why it works so well, and it seems counter-intuitive to send biz messages on the weekend to get better results.

    My theory is that there's 2 main reasons this works like it does for me. First, during the work week people are focused on their jobs, especially the work and money focused types you'll typically have on a biz list, so even if they read an email during the work day, their minds likely have a lot of other stuff bouncing around inside and your message or offer has to compete. In contrast, on the weekend people tend to be less uptight and focused on responsibilities, especially work stuff, so it may be easier to 'connect' with them then.

    The second factor I believe that plays into it is most people get paid on Fridays. Either every friday, or every other friday, but the point is Saturday morning seems like the prime time to reach people when they'll most likely have some disposable income available to take up your offer with.

    With non-biz related mailings, my experience is that Tuesdays (Monday night into Tuesday morning) for the initial message and Fridays (Thursday night into Friday morning) for the follow-ups get the best results.

    My theory on that is with non-biz related mailings, you're actually giving people a brief mental 'escape' from their daily work grind when you hit their Inbox, so reaching them during the workday hours becomes a welcomed distraction.

    Again, these are just my experiences and theories, they may or may not work for others, but hopefully they're helpful.
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  • Profile picture of the author Raimundas M
    Here's a great article + infographic from GetResponse:

    Best Time To Send Email [INFOGRAPHIC] | Email Marketing Tips – Blog GetResponse
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    • Profile picture of the author Stephen Meyer
      Originally Posted by Raimundas M View Post

      Here's a great article + infographic from GetResponse:

      Best Time To Send Email [INFOGRAPHIC] | Email Marketing Tips – Blog GetResponse
      That's a great article for deciding when to send an email.

      The article below gives information on best times for those who use Smart phones to check email.
      Mobile Email Opens - Statistics 2012

      I pay attention to email companies because it's their job to get your email delivered and opened.
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      • Profile picture of the author JimDucharme
        Hi Stephen,

        It's definitely worth pointing out that smartphones are going to change almost everything including send times -- TY for raising that.

        When Smartphones dominate email access you'll have to think about who your subscribers are and (just as importantly) what they are doing when you are thinking of sending to them. I suspect the future will mean shorter more "moment targeted" emails with more sends and lists heavily segmented for best results. Just thinking off the top of my shiny head though.

        Regards,
        jim
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  • Profile picture of the author xtortionx50
    I usually receive promo emails from various marketers in the evening
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  • Profile picture of the author ezekielseo
    I usually email my list regularly, usually i email them after 6pm. Mostly because the people on my list are newbies are still working their 9-5!
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  • Profile picture of the author dadamson
    After years of split testing, the most effective time for email blasts is between 830am to 11am Monday-Friday or on Saturday morning in the receivers local time.

    I can only assume that these times avoid coming in within the bulk of junk overnight and early enough for the end user to still be refreshed and ready to take on new ideas.

    You can actually schedule email blasts to your entire list with an online email marketing system such as aweber (Email Marketing Software & Email Marketing Services from AWeber) - not an affiliate link.
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  • Profile picture of the author JimDucharme
    I agree with Shaun regarding the term "blast." That's a whole megaburitothread in itself .

    If you checked out the link Raimnundus posted to our infographic, you'll see there are some definite sweet spots, but this does not mean that those are the only times to send. As mentioned by others, you have to test everything and you should test it often.

    Regards,
    jim
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  • Profile picture of the author taskemann
    Hi,

    I have subscribers from all around the world. A good mix from all continents. North America, Australia & Europe.

    And after many hundreds of broadcasts, I've now figured out that the best time to send a broadcast on is 05:00 PM CET (Central European Time).

    I use to get most click-through rates on my broadcasts when I send them out at this time.


    Jimmy
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  • Profile picture of the author E-Estates
    Middle of the week and afternoon/evening times are better!
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    • Profile picture of the author taskemann
      Originally Posted by E-Estates View Post

      Middle of the week and afternoon/evening times are better!
      Emails to businesses are best to deliver/send out in the middle of the week (Mon-Fri) yes. But to private persons the best day is Sunday. They usually spend some time on their computers on their day off
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  • Profile picture of the author CathyAnn
    I'm in the self-help and energy healing niche. I send their messages out early morning so they'll have it to work with during the day. I've heard from many they like to begin their day that way.

    If I'm promoting something I usually send it out Tues, Wed or Thurs. I'm going to do some tests with my niche to see what's best.

    Do some split testing and experiment. Find what's best for you.
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  • Profile picture of the author Sudeep
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    [DELETED]
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    • Profile picture of the author Daniel Evans
      If I have any reservations for timing an email it would usually involve concern for having my email in amongst all the morning spam and having my message disregarded with it.

      Sure, an email will always be there for the person to read, but you have to think about what else it's alongside which will reflect how prominently it will shine.

      Believe it or not, some people actually wait in anticipation of getting (any sort of) email, so when you send something when acitivity is scare on the recipients end, the message is sometimes more valued than if it were in amongst 20 emails for viagra, rolex watches and "some person you don't even know just posted..." FB emails.

      Daniel
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  • Profile picture of the author John Kneita
    From my experience the best time for email blast is 12:00 - 15:00

    John
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  • Profile picture of the author so2toll
    Email services are getting really complicated now. In many, you can just type in someone's email address and they can almost identify that person's social profile automatically. With that said, there are some where you can actually plug in a list, they'll identify when the person usually opens their email based on their history, then it optimizes and sends your message at separate times based on the the email address.
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  • Profile picture of the author celente
    in hundreds of tests, I am looking at my files, here are the best results.

    Monday - people are back from weekend, have monday-itis.
    Tuesday - 8am - 9am - very good.
    Wednesday - again 8am - 9am very good. First thing they see in inbox.
    Thursday - do not send, prospects are busy.
    Friday - do not send propects are in end of week mode or getting ready for weekend.


    Just some notes or food for thought. Tuesdays and wednesdays in the morning always did 3 times as well. But do not fret, that is just what works for us. If you have a good relationship with your list....they should be chomping at the bit to receive your stuff.
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  • Tuesdays at 6:30am and again at 7:30pm
    I have found that tuesday is the best day regardless of niche
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  • Profile picture of the author John Romaine
    This thread is almost 3 years old.
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  • Profile picture of the author powerofschool
    Best time to send the email blast is afternoon 3 o clock.

    Every one will be in relax mood . and they will read some mails which ar not important also.
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  • Profile picture of the author howtogurus
    Hi all. George Peirson here. I run howtogurus.com and I have been selling video training on DVD for years. A main part of my marketing strategy is weekly emails to my customer list. After much testing I have found that Tuesdays and Thursdays in the AM get me the best response. Most of my list seem to check their emails at work or at school. I like to try to have my email arrive after they check their email and clean out all the junk first thing in the morning, so I aim at 9:15 am pacific time. This puts my email arriving just before lunch so it is read during the lunch hour. Mondays never work for me, weekends are iffy but they do target my hobbyist buyers. I have also found that my response rate is pretty much at national averages: 1-2% buy rate. I send each email promotion 3 times over a week or two, 50 % drop in sales on second email, then another 50% drop in sales on third email. After that I wait a couple of months and then resend again for another series of 3. My sales on the second set usually match the first set.
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  • Profile picture of the author paul nicholls
    A lot of it depends where most of your subscribers are Lee

    Most of mine are US which is probably the same for most people and I always get best results
    mailing between 5 pm - 8pm UK time which is around midday EST

    This usually works well for me

    Paul
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  • Profile picture of the author whland
    That's interesting. (Although I have never sent any email blasts) I never thought about sending them out at a specific time.

    Chad
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    • Profile picture of the author Mindstorms
      I did quite a bit of testing in my main niche. The highest open rates for me has always been on weekend:

      1) Highest - Sunday afternoon
      2) 2nd - Saturday morning

      Other stuff (affiliate marketing in other areas) have also given me similar results... I do recommend testing - only way to know for sure.

      Mindstorms Mike
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