Best Time to Send Email Blast?

Profile picture of the author LilBlackDress by LilBlackDress Posted: 03/30/2010
What is the best time you have found to send out an email blast...day of week? Time of day? Targeting consumers.

Thanks!
#blast #email #send #time

  • Profile picture of the author garyv
    garyv
    Personally, I've found that it doesn't make much difference. It's not like a phone-call. If you send out an email, it will be there when the other person checks their email. It's not like they are going to miss your email, because they were asleep - or at lunch - when you sent it. I could be wrong though, and I'd also be interested in the reasoning behind a well timed email...
  • Profile picture of the author innocent07
    innocent07
    Originally Posted by LilBlackDress View Post
    What is the best time you have found to send out an email blast...day of week? Time of day? Targeting consumers.

    Thanks!
    This really depends on the many factors such as:
    -the niche,
    -how targeted the traffic is,
    -the relationship you have with the list
    -where the traffic came from

    But 6pm on Wednasday has worked well for me, but i guess it has to be tested
  • Profile picture of the author LilBlackDress
    LilBlackDress
    I recall reading somewhere that Mondays people would delete your mail cus they were busy. Weekends no one could be bothered. Tues and Weds am was best as more people were free...something like that.

    Just wondered what people had found to be the best time.
  • Profile picture of the author garyv
    garyv
    Originally Posted by LilBlackDress View Post
    I recall reading somewhere that Mondays people would delete your mail cus they were busy. Weekends no one could be bothered. Tues and Weds am was best as more people were free...something like that.

    Just wondered what people had found to be the best time.
    Hmm... that's an interesting theory, and could very well be right. Now I'm curious about this as well...
  • Profile picture of the author Dalun
    Dalun
    The best time for an email blast would be around 1-3 pm. People are taking a lunch break or having some downtime. They can check up on emails while relaxing from work. I've had a good response rate during those times.
  • Profile picture of the author innocent07
    innocent07
    It also depends on what country your target subscribers are from.

    If you are from Egypt, and you have targeted USA subscribers for your niche, you would have to adjust
  • Profile picture of the author Shaun OReilly
    Shaun OReilly
    Originally Posted by LilBlackDress View Post
    What is the best time you have found to send out an email blast...day of week? Time of day? Targeting consumers.

    Thanks!
    The best day and time of day will depend upon your target market.

    The only way to find out for sure is to do some split-tests for
    your own list to find out the best overall day and time for you.

    Send the exact same message at different times/days.

    Also, you may want to segment your list members by country
    or continent if you've got an international list.

    Why?

    Because if you send an e-mail at noon EST, that's 9am PST,
    and a whole other time zone for Europe and Australia for
    example.

    It's hard to find one size that fits all.

    As an aside, I never refer to doing an e-mail blast.

    I cherish my lists and don't want to blast them with anything.

    I remember hearing someone say that they were going to 'hit'
    their list with an offer. That's disrespectful.

    Remember that your list consists of living, real human beings
    who don't want to be blasted or hit with anything.

    Dedicated to your success,

    Shaun
  • Profile picture of the author LilBlackDress
    LilBlackDress
    Originally Posted by Shaun OReilly View Post
    The best day and time of day will depend upon your target market.

    The only way to find out for sure is to do some split-tests for
    your own list to find out the best overall day and time for you.

    Send the exact same message at different times/days.

    Also, you may want to segment your list members by country
    or continent if you've got an international list.

    Why?

    Because if you send an e-mail at noon EST, that's 9am PST,
    and a whole other time zone for Europe and Australia for
    example.

    It's hard to find one size that fits all.

    As an aside, I never refer to doing an e-mail blast.

    I cherish my lists and don't want to blast them with anything.

    I remember hearing someone say that they were going to 'hit'
    their list with an offer. That's disrespectful.

    Remember that your list consists of living, real human beings
    who don't want to be blasted or hit with anything.

    Dedicated to your success,

    Shaun
    Shaun,

    With all due respect I find nothing wrong with the term email blast

    It is a simple description and the term is not in anyway offensive in my view.

    I certainly do value my email list and I think they enjoy my periodic email blasts (judging by the fact that no one has unsubscribed).

    Yes I am aware of time zones. I am looking at the US market and best time for them.
  • Profile picture of the author Shaun OReilly
    Shaun OReilly
    Originally Posted by LilBlackDress View Post
    Shaun,

    With all due respect I find nothing wrong with the term email blast

    It is a simple description and the term is not in anyway offensive in my view.

    I certainly do value my email list and I think they enjoy my periodic email blasts (judging by the fact that no one has unsubscribed).

    Yes I am aware of time zones. I am looking at the US market and best time for them.
    I didn't mean to imply that the term e-mail blast was
    offensive for you or all people.

    Clearly, people have their own interpretations and
    sensitivities.

    I'm just very careful on the language I use when talking
    about my list and valued subscribers.

    Language is very powerful IMO.

    I wouldn't blast my friends or family and likewise I wouldn't
    blast my list either.

    Horses for courses.

    Dedicated to your success,

    Shaun
  • Profile picture of the author KhadijahChapman
    KhadijahChapman
    The best time to do email blasts is first thing in the morning and sometime after 6pm.. people tend to check their emails first thing in the morning or sometime during lunch, but more so after the work day.

    When you post in the am that covers the morning and the lunch hour.... early evening covers after the work day and the evening...
  • Profile picture of the author Paulie Ciara
    Paulie Ciara
    Originally Posted by KhadijahChapman View Post
    The best time to do email blasts is first thing in the morning and sometime after 6pm.. people tend to check their emails first thing in the morning or sometime during lunch, but more so after the work day.
    But what's the point since the e-mail just sits in the inbox until they see it?

    I've heard that Monday is the worst day to send e-mails since everyone's suffering from the Monday blues, but I send out e-mails to my lists all the time on Monday and the response doesn't seem to be lackluster when compared to other days.

    Bottom line, I think there are better things to be worrying about than when to send your e-mail.
  • Profile picture of the author garyv
    garyv
    Originally Posted by vashie View Post
    But what's the point since the e-mail just sits in the inbox until they see it?
    That was basically my point as well. It would be like asking, what time is best to leave a message on someone's answering machine. It doesn't really matter because the message will be there when the person decides to retrieve it.

    Now I can see someone not wanting to have their message lost in a sea of other messages - like on a Monday morning. But other than that, I can't really see it making much of a difference.
  • Profile picture of the author krisDupree
    krisDupree
    I have received the best results mid - week, mid- afternoon. But really if you have a steady paced blast you will receive leads regularly. (Even with those pesky opt-outs.)
  • Profile picture of the author cjayrc
    cjayrc
    Personally anytime really works, a good tip is to send follow up messages a day or two/week later.

    On another note...

    Anyone in this thread offering bulk email sending services? I'm in need of someone dependable to send off my lists. I'll be providing the templates and the lists. PM if interested.
  • Profile picture of the author marthaswares
    marthaswares
    I have found that it really does make a difference when you send an email out. The times that have worked the best for me are between noon-3pm EST. Again, as everyone says, you need to test, test and test again.

    Martha Alexander
  • Profile picture of the author contentwriting360
    contentwriting360
    To the OP:

    There's just really no specific answer to your question. Summarize/Wrap up what our fellow Warriors have mentioned above. There are factors you need to consider. Moreover, don't have the notion that whatever we say here is 100 percent applicable to your business. If you want to find out, test it. If it didn't work at first, evaluate and re-evaluate. Don't easily give-up and say "Nah, this is a bad news strategy." That's the common mistake people (in general) commit. They choose not to do a root-cause analysis. That's what you need to avoid.
  • Profile picture of the author Chris_Willow
    Chris_Willow
    I've been experimenting with TimeTravel feature that comes with GetResponse. I set the email to go out on 01:15PM and all subscribers receive it at their local time, which is pretty cool.
    The evidence of this helping is not concrete yet, but in time we'll see.
  • Profile picture of the author MarketingMinded
    MarketingMinded
    There's no such thing as a standard "best time" or "best day" to send email. Every list and customer segment is different. What works for one doesn't necessarily work for the next.

    The only way to find out what works best for you and yours is to test.
  • Profile picture of the author Haroon Ballim
    Haroon Ballim
    Time of day is to an extent important . If you send an email to your target market while they are sleeping , they may not even open your email the next day as there may be many others after that . So the fact that it has reached your recipent's inbox does not mean much unless he opens the mail.

    People also check their mail at different times , so there is no eaxct or best time that applies to everyone . You need to try different times and see when the response is the best . Remember to take into account the offer you are promoting when analysing your stats.
  • Profile picture of the author obannonsleap
    obannonsleap
    As others have already said, there's no one-size-fits-all. In the hopes that it's helpful, I'll share my experiences, since I run lists in several different markets from web-dev to health & fitness.

    With anything biz related (web-dev, IM'ing and etc), contrary to the popular notions, I've had the best successes with sending out the offer messages early Saturday mornings (actually Friday night into Saturday morning because my lists take hours to complete a mailing with).

    I then follow that up with a "reminder" or "bonus added" message that goes out overnight Tuesday into Wednesday.

    This schedule seems to work really well for me, and I've tested various sending times over the years to narrow it down. I'm not sure why it works so well, and it seems counter-intuitive to send biz messages on the weekend to get better results.

    My theory is that there's 2 main reasons this works like it does for me. First, during the work week people are focused on their jobs, especially the work and money focused types you'll typically have on a biz list, so even if they read an email during the work day, their minds likely have a lot of other stuff bouncing around inside and your message or offer has to compete. In contrast, on the weekend people tend to be less uptight and focused on responsibilities, especially work stuff, so it may be easier to 'connect' with them then.

    The second factor I believe that plays into it is most people get paid on Fridays. Either every friday, or every other friday, but the point is Saturday morning seems like the prime time to reach people when they'll most likely have some disposable income available to take up your offer with.

    With non-biz related mailings, my experience is that Tuesdays (Monday night into Tuesday morning) for the initial message and Fridays (Thursday night into Friday morning) for the follow-ups get the best results.

    My theory on that is with non-biz related mailings, you're actually giving people a brief mental 'escape' from their daily work grind when you hit their Inbox, so reaching them during the workday hours becomes a welcomed distraction.

    Again, these are just my experiences and theories, they may or may not work for others, but hopefully they're helpful.

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