Survey Results- What Site Elements Influence Customers to Buy
I posted yesterday that I thought my website design was losing me sales and needed revamping. I thought as long as I'm at it I should shoot a survey to my email list and ask them what they wanted to see and what would help influence them to be more likely to buy the product (software).
The results so far are that I should definitely add video, screenshots and my phone number (the phone is on there, but I didn't make it jump out...). Here's a screenshot from the most important question and answer choices.
The survey is free from surveymonkey.com. Keep in mind if you do your own, the way you word your questions and what you ask has a big impact on the results you get so do a couple tests on people before you put your survey out there or you may not end up getting the questions you really wanted to know answered in a meaningful way.
The results so far are that I should definitely add video, screenshots and my phone number (the phone is on there, but I didn't make it jump out...). Here's a screenshot from the most important question and answer choices.
The survey is free from surveymonkey.com. Keep in mind if you do your own, the way you word your questions and what you ask has a big impact on the results you get so do a couple tests on people before you put your survey out there or you may not end up getting the questions you really wanted to know answered in a meaningful way.