Do you prefer long or short emails?

Hello


My opinion is that it depends on the niche you are marketing too.

Now in my tests it seems like the marketing industry people like the short emails.

But in another test it seems that wrestling fans love reading a longer email.

I believe with marketing people are to busy to read the emails but as a wrestling fan they have all the time in the world

certain niches i think are different when it comes to more information.

Marketers dont like tons. They just want to get right to the point.

Craig

If it's a 'sales pitch' email then I prefer concise and to the point. If I am interested, then I can read more detail through the included link(s).

If it's a newsletter or 'information providing' email, I don't care how long it is, provided that it contains quality interest retaining information relevant to my activities - and (obviously) no fluff.

Just my opinion,

Jeff.

I much prefer short emails because I don't like reading articles/posts within the cluttered framework of any email application where I'm continually scrolling down. Especially when most of the emails are truncated ala Aweber to only 8 or 9 words per line. I understand why this is done I just don't like to read a lot of text like this no matter how interesting.

When I have either my businessman or consumer hat on my objective is to get through my email as quickly as possible. When I receive emails from any type of business or internet marketer I would much rather they just wrote 2 paragraphs with an overview of what they have to say and give me a link to the full article/post/video etc. Then I can either click on the link right away or file it for later in the day when I have more time.

Mostly, I appreciate receiving emails that don't waste my time. ie no fluff or hype or 'teasing' like a sales letter. Just short and to the point. Sure, if the content is from a marketer I like then if they write a long email I will probably read it but I would rather not. I'd rather be on their blog where I can see the full post and read the comments others have made. It's a much more pleasant and enjoyable reading environment.

Like others have said there's no one size fits all so it's a case of either split-testing or when in doubt, keep it short!

Short and to the point emails are definitely my preference. The rare exception is an email that provides truly valuable information that I can use. I've been on only one or two mailing lists which actually do this, but they kept me as a subscriber because the information is excellent (neither one is in the IM niche). And I have made purchases from both of them as well, because of the value they provide and the quality of products they consistently promote. And they also send infrequent emails, so I pay attention when I get them.

But more important than length, for me at least, is frequency. If I get on someone's email list and they send me 3 to 5 emails a day (or even one a day) I unsubscribe VERY quickly. This happens all the time and it is very annoying. I simply do not have time to read multiple emails (from the same sender) each day and find it a bit arrogant when a marketer bombards his or her list with a high volume of emails (most of which are sales pitches). The exception to this is if they said up front, when I signed up for their list, that they will be sending one email per day as part of a limited series, such as a "7 part mini ecourse" or something like that.

If you do decide to send long emails, break them up into sections with headers so that they are easy for the reader to skim through. Lengthy chunks of text lose a lot of readers.

I like the ones that get to the point.

The majority of emails I receive are just sales pitches. I can't remember the last time I got an email that had just information.