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Is It True That Marketers Are Very Hard Customers?

by King Shiloh Banned
19 replies
I have heard from several marketers that it is very hard to sell anything to another marketer.

I think it is true because they(the other marketers) know virtually everything you know. So, before you start writing those smart sales letters, they know where you are going to place your landing page.

Is it true that a marketer can hardly sell to another marketer? Have you heard any funny or ugly encounter with a fellow marketer while trying to sell a product to him or her?
#customers #hard #marketers #true
  • Profile picture of the author Mike L.
    I think that marketers are less swayed by sales pages and will buy the product that does the job they need done at the lowest cost...no matter who they get it from. Other marketers might be loyal to a certain set of tools. It all depends on the marketer in my opinion, but they are generally more savvy.
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  • Profile picture of the author badboy_Nick
    Newbie marketers are very easy to sell "make money online" products to. Just look at the WSO section on this Forum

    Any questions just let me know,

    Nick
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    • Profile picture of the author Steven Wagenheim
      Generalizations will kill you.

      First of all, not every Internet marketer is at the same level. Some are quite
      experienced, and yes, they are probably a little more discriminating. However,
      there are many inexperienced marketers out there who are hungry for
      info. And even some old timers can't get enough of it.

      I have personally seen rabid repeat buyers for years.

      Also, an experienced Internet marketer, when he or she finds a product
      creator who gives them real value, will become a regular buyer of that
      person for a long time.

      So in that respect, if you create products of real value, an experienced
      Internet marketer could become your best long term customer whereas
      a new marketer might actually be harder to sell to because they are a
      little skeptical of you personally...at first.

      Point is, there are no hard and fast rules here. Marketers are no easier or
      harder to sell to than anybody else IF you actually have something of
      real quality to sell.
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      • Profile picture of the author armadin
        Originally Posted by Steven Wagenheim View Post

        Generalizations will kill you.

        First of all, not every Internet marketer is at the same level. Some are quite
        experienced, and yes, they are probably a little more discriminating. However,
        there are many inexperienced marketers out there who are hungry for
        info. And even some old timers can't get enough of it.
        That is definitely true, I started only over 2 months ago and when I first checked the WSO section, I was like a kid in a candy store.

        I only bought 2 products initially and the rest I am getting day by day through just following smart marketers such as Mr Steven Wagenheim here

        Not to say that there aren't excellent products sold , far from it but for me the most important thing was to find a piece of solid ground to start building and refraining from spending more money till I make some money with what I already know.

        A easy analogy, you can become a fisherman today, simply go out and fish till you catch your dinner, sure it may take you longer to angle but I have already proven to myself that I don't need to spend any more money on ebooks, courses etc.

        The overbuying of IM products is mostly a case of "not doing" and there is no reason to continue this bad habit if you are a beginner and not making any money.
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  • Profile picture of the author Andyhenry
    Newbies - easy to sell to as they don't know what they want and buy anything that sounds good.

    Experienced marketers - easy to sell to if you offer something they need - impossible to sell to if not.
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    • Profile picture of the author blogonator
      Yes, the level of experience is really important. Newbies are more likely to buy on implulse rather than experience folks. Also, scarcity tricks might not work well on experienced marketers, since they know what it is all about as well.
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    • Profile picture of the author Alexandru
      Check out the WSO forum. Marketers selling to marketers...
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      • Profile picture of the author marciayudkin
        Is it true that a marketer can hardly sell to another marketer? Have you heard any funny or ugly encounter with a fellow marketer while trying to sell a product to him or her?
        On the one hand, there are a lot of marketers who are heavy buyers of colleagues' stuff in the spirit of learning and competitive intelligence. Most do not ask for refunds unless a product is horribly defective. Indeed, I have seen Marlon Sanders argue that successful marketers should never request refunds, although I can't recall his exact reasoning.

        On the other hand, many marketers have high standards for quality and integrity, and if they feel that they were ripped off or tricked in some way, they will request a refund out of a spirit of helping others be less tricked. That is, while requesting the refund, they will be very frank about where the deficiencies were in the product or its marketing, to try to convince the seller to fix the problems.

        Maybe these two tendencies cancel each other out!

        Marcia Yudkin
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  • Profile picture of the author Loren Woirhaye
    Salespeople and markters are not hard to sell to in my experience,
    but they are discerning. If you've got what they need/want they
    are eager and quick to make a decision.

    Marketers, entrepreneurs and salespeople don't eat if they don't
    make decisions and implement. Most people in regular jobs don't
    have the same pressure on them and thus can indulge in quite
    a lot of fence-sitting.

    If you're trying to sell basic information to people who already
    know it, they won't buy. In this respect, some of your efforts
    to sell in the WSO forum, for example, may be met with
    indifference - but take that same "make money" product and
    put it in front of a bunch of online MLM-newbies who just
    fell off the turnip truck and they may line up to buy with
    bulging eyes and cash-in-hand.
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    • Profile picture of the author FortressDewey
      Originally Posted by Alexa Smith View Post

      "Nobody is as gullible as a salesman".
      Ahhh, I would have to patently disagree.

      Originally Posted by Loren Woirhaye View Post

      ....
      but they are discerning. If you've got what they need/want they
      are eager and quick to make a decision.

      ...don't eat if they don't
      make decisions and implement. .
      Exactly.
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  • Profile picture of the author sbucciarel
    Banned
    I think newbie marketers eat these products up. I think seasoned marketers are looking for a more sophisticated product, but I don't think that it's hard to sell to marketers at all, but there are different levels of marketers requiring different levels of products.
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  • Profile picture of the author Pragun
    It's hard to sell a marketer a good that's not good enough to sell itself.

    I'm not sure if that statement makes sense though.
    What i was trying to say is, if the products in question is sub standard, and you try to sway a marketer into buying it, you're going to have a hard time.
    If the product is good though, I don't think you're going to have any problems
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  • Profile picture of the author KathleenGageSpeaks
    I have been an Internet Marketer for years. I still buy information from other marketers if their information will benefit me. However, I get very turned off with a bunch of hype information on the sales letter.

    I rather enjoy information products from people like Kevin Riley, Willie Crawford, David Perdew and others.

    To make a blanket statement that IMs don't buy from other marketers is not a true statement. I believe the more successful we are the more we continue to need very sophisticated information and will seek it out from the best of the best.
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  • Profile picture of the author krisDupree
    If you know your product and the customer demographic, it usually doesn't matter what the prospective client does for a living, if they're interested in your product and you present it well they'll buy.
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  • Profile picture of the author Emily Meeks
    I don't necessarily think it's harder to sell to other marketers, per se, but once a "newbie" has been diddling in IM for any length of time, the OMFG-Must-Buy-This-And-That dies down. Since this is the marketing niche, as time goes on they get familiar with the motions others go through, and may not be so privvy to marketing tactics because chances are, they bought products that didn't deliver.

    Is there demand for great products though? Always. The demand is skyrocketing, but supply is questionable (who here *hasn't* bought a dud-product?).

    If someone knows how to push their buttons, though, and gives them GOLD after that... they'll be back for more. Just like anyone else in any other niche.
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  • Profile picture of the author tpw
    Many marketers are jaded... We have seen it all before, but we don't always recognize it...

    Yes, it is hard to sell to other marketers, when those marketers can read through the lines and see your sales copy as hype...

    Is it impossible to sell to other marketers? No...

    But I will admit that I am quite jaded after all these years...
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  • Profile picture of the author Jon G
    I think marketers are great cliental to sell to because they know the process. You don't have to write fancy copy to impress or spend massive amounts of time on perfect webdesign ect. They either want it or they don't, so just be very clear what you are giving them and give it to them. And of course rule number one, especially when marketing to marketers is over deliver on value like crazy and you'll be golden.
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