conversion for service website hints

Hi, there's a guy in your country who does fitness bootcamps. His name is Dan Clay. This guy has built his business using direct response marketing.

His pages and strategy are good examples of how to make marketing work for businesses like yours. Here's one of his landing pages:
Boot Camp Sydney - Outdoor Group Fitness Training - Personal Trainer

Another guy you could learn about marketing services from is Joe Polish. His training materials are excellent and tailored for service businesses.

As far as marketing your self online I recommend creating some hard hitting landing pages with video snips of your training sessions and also video testimonials.

You need to set the landing pages up right in order to drive people to call. This is where copy and experience with landing pages comes in.

You'll get a better understanding of how things should be laid out for optimum conversion by going to Anne Hollands "WhichTestWon.com" here's an example of the type of page you will be looking for to drive phone calls:
Anne Holland's Which Test Won - A/B Test & Multivariate Testing Education for Marketing Professionals

I am guessing if you give away a free training session you'll get more people calling.

If your serious about this get contact me via PM or my blog and I can help you more.

thanks for this
i only have one concern that adwords dislikes direct response sites and its only a matter of time till they ban them completely. any thought on that?