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Are women more information buyers as compared to men?

by priyankeshu
6 replies
Saw these figures from quantcast

nih.gov 9.6M+ U.S. monthly people. The site appeals to a fairly wealthy, more educated, skewing older, more female crowd.

ancestry.com 7.5M+ U.S. monthly people. The site is popular among a more female, 50+ audience.

wisegeek.com 7.5M+ U.S. monthly people. The site attracts a more educated, slightly female slanted crowd.

justanswer.com 7.5M+ U.S. monthly people. The site is popular among a slightly female slanted crowd.

kohls.com 7.5M+ U.S. monthly people. The site attracts a more affluent, mostly female group.

indeed.com 7.4M+ U.S. monthly people. The site attracts a slightly female slanted following.

Would love to know your experiences. Do you noticethat women buy information more as compared to men?

Especially in health/craft/ home improvement niches
#buyers #compared #information #men #women
  • Profile picture of the author Derek Allen
    Well, I think that women are more likely to go "hunting" for information as opposed to men. That is why I like niches where I can market physical goods to women.

    I have also found that I get more men buying clickbank products which is mostly digital products.

    But it all depends on what you are marketing and your niche.
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    • Profile picture of the author priyankeshu
      Originally Posted by Deezy View Post

      Well, I think that women are more likely to go "hunting" for information as opposed to men. That is why I like niches where I can market physical goods to women.

      I have also found that I get more men buying clickbank products which is mostly digital products.

      But it all depends on what you are marketing and your niche.
      Ofc...

      i think men usually buy technical products... related to business or web development marketing etc... more as compared to women..
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  • Profile picture of the author Zack Lim
    I also think it will also be dependent on the niche market you are in.

    I have went to a offline seminar where one of the speaker Donna Fox has mention that there are more online female buyers compare to male buyers.

    If the market has more female buyers, I think it will be worth the effort to find out the kind of landing page and sales copy that appeals to the female customers.

    Just my 2 cents

    Zack
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  • Profile picture of the author infomaniacs
    Well I am a woman, and I have spent so much money trying to learn about internet marketing, and will probably spend heaps more
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    • Profile picture of the author innocent07
      Banned
      I think most men just concentrate on one type of search lol, but women are more sensible
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  • Profile picture of the author CrispyDuck
    Women have the greatest consumer spending power in the world...

    Can't go wrong marketing stuff to them but they must be of the right product and target.
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