Clash of the TITANS...The importance of USP in competitive markets

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After looks at LOTS of different markets and seeing what the big boys were doing, it seems as though a well thought out unique selling proposition can make or break you in a BIG way.

Take for instance the market I'm going to enter, weight loss/fitness. There are sites that are almost deceptively plain but make six figures a MONTH how are they doing it? USP. It's a "new" way of looking at the same problem, how to lose weight and keep it off. Of course it doesn't hurt to have major celebrities endorsing your product, but many of the big players on CB don't have Kim Kardashian endorsing their diet, just good SEO, super affiliates, and a well though out USP.

I know many people here are deathly afraid of markets like that that they deem "saturated". I'll tell you what, the only thing those markets are saturated with is LOTS of $$$. And goes to show you that all these titans are fighting over the huge pile of money in the middle of it all or else they wouldn't be there.

Just wondering what my fellow Warriors thoughts were on this and maybe their experiences with the same.
#clash #competitive #importance #markets #titansthe #usp
  • Profile picture of the author Shaun Lee
    Originally Posted by Karomesis

    I'll tell you what, the only thing those markets are saturated with is LOTS of $$$.
    Exactly.

    It's hard (if possible) to saturate a market.

    When Google started out, it was tiny and seemed like David and Goliath if compared to other search engines. Google won.

    -Shaun
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    • Profile picture of the author Karomesis
      Thanks for the thanks Mike I place a high value when people who are already successful tell me I'm thinking the right way.

      Hopefully I'll make it happen soon, and join you in the not too distant future my friend.

      good point about the fast food business too, I've always been a big fan of Burger Kings USP "Have it your way" a classic example of a USP that went REALLY, REALLY well.
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      any ? please hit me up anytime karomesis12@gmail.com

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