major product launch... for the rest of us

2 replies
1. Have any of you seen any major product launches with major limited time (like 2 day availability), for products below $100? Or for the limited time availability launches, does it only make financial sense to do the 4 figure products? Would love to know anyone's experience.

2. On the major product launches, if they try upselling additional products, are those products also presented as limited availability?

3. How many weeks before a major product launch does the advertising usually begin? 6 weeks?

4. Have any of you done any major lucrative product launches? Or is that mostly guru realm?

5. In a membership site, what size membership would you consider doing a major (limited time) product launch for? 50k? 500k?
#launch #major #product #rest
  • Profile picture of the author innocent07
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    Originally Posted by summerm View Post

    Have any of you seen any major product launches with major limited time (like 2 day availability), for products below $100? Or for the limited time availability launches, does it only make financial sense to do the 4 figure products? Would love to know anyone's experience.

    On the major product launches, if they try upselling additional products, are those products also presented as limited availability?

    How many weeks before a major product launch does the advertising usually begin? 6 weeks?

    Have any of you done any major lucrative product launches? Or is that mostly guru realm?

    In a membership site, what size membership would you consider doing a major (limited time) product launch for? 50k? 500k?
    They last question, what size membership? I heard you can do really well with a launch to a list of just 5000.

    Im sure there are product launchees who can help you with the rest of the questions.
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  • Profile picture of the author BigVin
    Originally Posted by summerm View Post

    Have any of you seen any major product launches with major limited time (like 2 day availability), for products below $100? Or for the limited time availability launches, does it only make financial sense to do the 4 figure products? Would love to know anyone's experience.

    On the major product launches, if they try upselling additional products, are those products also presented as limited availability?

    How many weeks before a major product launch does the advertising usually begin? 6 weeks?

    Have any of you done any major lucrative product launches? Or is that mostly guru realm?

    In a membership site, what size membership would you consider doing a major (limited time) product launch for? 50k? 500k?
    1. Yes, many times. Works great for membership sites.

    2. Upsells are usually presented as a better offer than when sold on their own. Can be limited or not. Just need a "reason why" they should buy now as opposed to usual if it is for sale everyday.

    3. Just depends. Some start advertising a couple weeks beforehand, others a year or more out. Multiple variables.
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