My Best Converting Article Resource Box Format

23 replies
I have tried various forms of resource boxes and after publishing hundreds of articles over a period of 6 months in a particular niche... this one has the highest conversion ratio:

90% of the common and average people will never take action towards Blah... Blah...
If you are not one among them, take advantage of blah blah now and develop/improve/increase/enhance your blah blah - Your Link
(Limited Time Offer... Hurry!)
I am not sure whether this would work for every niche... but in my experience it coverts well for health, wellness, fitness, self improvement and other niches along that line.

According to theory, social proof converts well. Social proof is preached by many of the marketers and also by Robert Cialdini who wrote the book Influence. I have another resource box which implies hundreds of people like the reader have took action. But the above one which implies the opposite converts better. Strange how things work.
#article #box #converting #format #resource
  • Profile picture of the author timpears
    Resource boxes were always difficult for me. Thanks for this tip.
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    Tim Pears

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  • Profile picture of the author JasonB
    I use an author box pretty similar to the one you mentioned, but I like to add "Are you Kidding Me" at the beginning.

    I actually had a few people write me and ask me what they thought I was kidding about. Very few people, but it seems to work... Crazy if you ask me, but I'm sticking to what works, right?

    Thanks for the author/bio box info... I will definitely try that one right now.
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    • Profile picture of the author bobgabon
      Originally Posted by GuruCreation View Post

      I use an author box pretty similar to the one you mentioned, but I like to add "Are you Kidding Me" at the beginning.

      I actually had a few people write me and ask me what they thought I was kidding about. Very few people, but it seems to work... Crazy if you ask me, but I'm sticking to what works, right?

      Thanks for the author/bio box info... I will definitely try that one right now.
      Hi,

      I never thought about it "Are you Kidding Me', its a unique way to extract people read your resource and click the links.

      Thank you
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    • Profile picture of the author paj_mccarthy
      Originally Posted by GuruCreation View Post

      I use an author box pretty similar to the one you mentioned, but I like to add "Are you Kidding Me" at the beginning.

      I actually had a few people write me and ask me what they thought I was kidding about. Very few people, but it seems to work... Crazy if you ask me, but I'm sticking to what works, right?

      Thanks for the author/bio box info... I will definitely try that one right now.
      The power of curiosity...Get people curious and you're onto a winner.
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      • Profile picture of the author SuzanneR
        excellent tip! Mine are getting snazzier (as in natural segway and good reason to click the url)--but I'm not getting enough clicks. This might help! Thanks.
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  • Profile picture of the author Ryan79
    What is your CTR? Mine is over 10%.
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    • Profile picture of the author Deepak Media
      Originally Posted by Ryan79 View Post

      What is your CTR? Mine is over 10%.
      Many of my articles revolve around 10-20%. But the ones with the above resource box gets around 25-30%!!!
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  • Profile picture of the author Sam Mlambo
    Nice tips here. I've recently stepped into self-improvement niche. I'll split test with your resource box soon.
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  • Profile picture of the author LiamMcIvorMartin
    Thats great! I'm totally going to integrate that into my marketing plan.
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  • Profile picture of the author TimG
    Good tip - good resource box that conveys the truth while simultaneously challenging the reader to succeed and then putting a time frame on their taking action.

    Lately I've been experimenting with writing articles that are in a story telling fashion and then using the resource box to convey that the writer was once in the same situation as the reader but everything changed after getting such and such product.

    A typical resource box for this style of writing might look something like the following:

    For years I suffered pain and embarrassment from repeatedly catching a yeast infection due to bacterial vaginosis. Finally, I discovered a quick and safe way to prevent yeast infections by naturally eliminating the symptoms associated with these irritating infections. Visit WEBSITE URL to learn how I prevented my yeast infections and how you can to.


    Please note - The highlighted text represents anchor text and the other link is a straight url to the site.

    Respectfully,
    Tim
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    • Profile picture of the author Zack Lim
      Originally Posted by TimG View Post

      Good tip - good resource box that conveys the truth while simultaneously challenging the reader to succeed and then putting a time frame on their taking action.

      Lately I've been experimenting with writing articles that are in a story telling fashion and then using the resource box to convey that the writer was once in the same situation as the reader but everything changed after getting such and such product.

      A typical resource box for this style of writing might look something like the following:

      For years I suffered pain and embarrassment from repeatedly catching a yeast infection due to bacterial vaginosis. Finally, I discovered a quick and safe way to prevent yeast infections by naturally eliminating the symptoms associated with these irritating infections. Visit WEBSITE URL to learn how I prevented my yeast infections and how you can to.


      Please note - The highlighted text represents anchor text and the other link is a straight url to the site.

      Respectfully,
      Tim
      Thanks for sharing this resource box.

      Time to test it with my own articles and track the CTR

      Zack
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    • Profile picture of the author Deepak Media
      Originally Posted by TimG View Post

      Good tip - good resource box that conveys the truth while simultaneously challenging the reader to succeed and then putting a time frame on their taking action.

      Lately I've been experimenting with writing articles that are in a story telling fashion and then using the resource box to convey that the writer was once in the same situation as the reader but everything changed after getting such and such product.

      A typical resource box for this style of writing might look something like the following:

      For years I suffered pain and embarrassment from repeatedly catching a yeast infection due to bacterial vaginosis. Finally, I discovered a quick and safe way to prevent yeast infections by naturally eliminating the symptoms associated with these irritating infections. Visit WEBSITE URL to learn how I prevented my yeast infections and how you can to.


      Please note - The highlighted text represents anchor text and the other link is a straight url to the site.

      Respectfully,
      Tim
      Nice one there. This works well for the medication & similar industries where people are looking to eliminate the negative.

      But for wellness and self improvement industry, it about going to the positive instead of eliminating the negative. In such situations, empathy cannot be used as much as in your case.
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  • Profile picture of the author guna
    LoL good idea.. Certainly the viewer doesn't want to be in the 90% average crowd :-)

    No matter how much average , common or stupid he is, he will click the link to see whatz there.. Great one and thx for sharing
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    • Profile picture of the author Alexa Smith
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      • Profile picture of the author FredJones
        Originally Posted by Alexa Smith View Post

        And do you think that's a good thing? Are you measuring your success in terms of the number of people who click through?

        I measure mine in monetary terms.

        A year ago, my articles had a nearly 40% click-through rate.

        After making some changes in the way I write articles, that's gradually come down to much nearer 20% now, but I make far more sales from them. And that's true across a range of 8 niches and 14 products.

        It's true that with no clicks on your resource-box, you can't make any sales, but don't assume that it's also true that the higher your click-through rate, the more sales you'll make. Not only is that completely wrong, but sometimes even the exact opposite can be the case. There's no point in getting browsers/readers to click through, is there? You want buyers.
        True indeed. Getting buyers is more lucrative than getting research visitors. So if you can knock the soft spot for buyers such that it does not knock the soft spot for visitors, you are much better off in selling as well as saving your bandwidth at the same time.
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  • Profile picture of the author vsharma72
    I use an author box pretty similar to the one you mentioned, but I like to add "Are you Kidding Me" at the beginning.
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  • Profile picture of the author Barry Unruh
    I'm going to thank both Deepak and Alexa, because you're both right.

    You must weigh the offer against your desire for high CTR or high conversion.

    You can use your articles to pre-qualify, pre-sell, and then send definite buyers through to a sales offer from Clickbank or a physical product.

    BUT....If you're promoting an email submit CPA offer, I'd prefer to have the higher CTR, and not worry so much about pre-qualifying, or really even pre-selling. The only thing I'd want to sell is the idea that it is easy, and CLICK HERE. I'm not asking for a hard decision, or money.

    This all goes back to what Steven Wagenheim preaches in many of his posts....not everything works the same way for every market or every situation, TEST, test, Test.....
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    • Profile picture of the author Alexa Smith
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      • Profile picture of the author Deepak Media
        Originally Posted by Alexa Smith View Post

        Very good point - thank you!

        (I sometimes make the mistake of thinking only about affiliate marketing of the Clickbank type when I say these things! Yes, of course I see that promoting an "email submit" CPA is a different matter! :rolleyes: )
        When you find the right offer, it feels like email submits is all you ever need to become a millionaire...

        More over that resource box that I am using is for an offer is more or less similar to an email submit.
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  • Profile picture of the author Rob Howard
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    • Profile picture of the author TimG
      Originally Posted by ccmusicman View Post

      CTR is only one small factor of success.

      As Alexa said, you want buyers.

      If you aren't targeting buyers, you want to make sure you account that into your marketing plan.

      Rob
      Rob,
      Very true.........hopefully by the time they reach your site they are about as targeted as they get. Consider the following:

      1 - If you use the right keyword phrase for your article content/article title they find your article on the first page of Google - First Target Goal Achieved

      2 - They click on your search engine link and end up on your article - Second Target Goal Achieved

      3 - They read your article from top to bottom and click on the link in your resource box in order to go to your webpage - Third Target Goal Achieved

      4 - After arriving on your webpage they either opt-in to become a subscriber of your list, purchase a product you are selling, click on an adsense ad, complete a CPA offer or some other montization method you have established - Final Target Goal Achieved

      CTR is important but unless the Final Target Goal is achieved it means very little.

      Respectfully,
      Tim
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  • Profile picture of the author tylerdrun
    Alexa has a point. But you can also craft your articles to get a 40% CTR with product recommendations in the article and make sales(although the niche has to have some traffic).

    The resource box. the two variations work and will produce a 20% -30% CTR
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