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Domain age

by anaconda
8 replies
Hi about 5 years ago I bought 5 domains and did nothing with them - they had "Coming soon ...." pages until last month when I thought maybe I should put some adwords up - doh!

I've only just got into the whole IM thing and I have bought some long tail keyword domains but decided I should see if I can use the older ones since I've been paying for them for years and hey, hey, hey they're PR3. This must be entirely based on the age. I know it's not fantastic but it's a head start. Unfortunately the domains don't really relate to IM so my question is ....

What is the ranking value of using these PR 3's because although the domain is not based on a keyword the posts will be. Will the search engines look kindly on me or is it a waste of time an effort?

Your advice please.
#age #domain
  • Profile picture of the author Michael Truong
    Age is a definately a factor when it comes to ranking in the SERPs.

    You've already got a head start mate. So start developing on those domains ASAP the search engines will give you a domain age PR boost.
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  • Profile picture of the author anaconda
    Thanks Michael I might just make them something like review sites and make each post a different product and see how that goes. I'll just need to work harder to get the SEO right
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  • Profile picture of the author Brad Gosse
    The age factor will help once they see an active site on the domain.

    Another factor is time to expire. Domains that have less than a few months before expiry can get flagged for a watchlist etc. Make sure to pay a few years on your good domains (something I am just starting to do).
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    • Profile picture of the author Hanz
      Google rewards seniority big time. Example: A simple blogger blog has been sitting on page 1 for years for a keyword with 20+ million competing sites and about 9 million global monthly searches. The blog is 12+ years old and hasn't been updated since around mid '08. All the while, bigger and better sites out there are nowhere near page 1 for that keyword.
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    • Profile picture of the author kindsvater
      Originally Posted by Brad Gosse View Post

      Another factor is time to expire. Domains that have less than a few months before expiry can get flagged for a watchlist etc. Make sure to pay a few years on your good domains (something I am just starting to do).
      I've heard this could be one of the hundreds of factors in Google's algorithm.

      But from personal experience across hundreds of domains, and looking at countless SEO reports by gurus, experts, whoever, I would say this is a complete non-factor.

      Age of the domain - yep, I agree - can be important. Although sometimes with age comes links, so aged domains rank better simply because they have developed more, long-lasting links, and not necessarily because of their age.
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  • Profile picture of the author anaconda
    thanks guys - that's interesting. Looks like I better put them to work. I checked page rank again today and they've all dropped to PR1 since I put adsense on. Obviously the "Website Coming Soon" carried real credibility. Ah well - I guess it won't take long to get the PR3 back with some decent content.

    Wouldn't you like to own that blog? 9 million searches? yummy.
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    There are only 2 ways to fail - not starting and not finishing. - Anon
    You miss 100% of the shots you never take - Wayne Gretzky Canadian Hockey Player

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  • Profile picture of the author Underground SEO
    the age should stand you in good stead for higher ratings than an average website in your niche.
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  • Profile picture of the author chandan_dutta
    If I were in your place, definitely I would have started with the Aged Domain. Domain Age is an important factor and Google always gives more value to an old domain. More over your domains are already PR3.
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