Do you have a business or are you just doing IM?
I've spoken to a few people lately offline (including many warriors) and I keep seeing something that I decided I'd ask you about.
There are many reasons why people turn to making money online, predominantly it seems that most people are doing it to get away from some sort of negativity in their normal life - a job they hate, a sense of failure or hopelessness, debt problems etc....
The fact that all you need is a computer and internet connection (or access to one) to get started also means that you don't really have much to lose when you start except your time.
This seems to result in many people not actually taking their business seriously and treating it like a hobby or a get-rich-quick attempt which will probably fail.
Sometimes people get hooked on learning all the cool sounding techniques and technologies and forget that they meant to use it to earn money too.
So, what I keep seeing is people either thinking of IM strategies as a business in their own right, or thinking that IM fits everything and trying to 'IM' everything they see.
While you can certainly keep yourself busy doing IM things, that's not the same as building a business and the approach and structure you would normally use to build a business often seems lacking with IM businesses.
I used to do every IM strategy I could also so I'm not saying I'm not guilty of this - but these days I have a more pragmatic view and realise that not every IM strategy is appropriate for all situations, and in fact trying to fit them into all situations can have a negative effect on business.
So it made me wonder how many Warriors are keeping busy doing IM activities but don't actually have a business on which to focus those things, and so are left trying things and 'hoping' for good results without actually having any good reason to expect them except for maybe that someone else said it worked for them.
I know that not many people are likely to accept that they're still dabbling rather than creating a business but I thought I'd ask the question just so that people could consider it and maybe look at how to improve their model to the point where they can realistically expect the results they want rather than doing things and hoping for results.
I think the recent Twitter flurry reminded me of this as it's another one of those things that people are now jumping on in the hope that it will somehow make them money just because other people are telling them it does.
I think that before you spend any amount of time on something you should at least get clear about what your expectations are and whether they're realistic.
Your friend.
Andy
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