If you're looking to buy a book or a course, ask yourself this question first
What am I really buying?
I see a lot of people asking about the best copywriting books and the best marketing books.
What I'm wondering is, why look for the best when good enough will do?
When you think about it really, you're not buying a book but what it gives you -- the benefit.
So, what benefit are you buying when you buy a book on copywriting or marketing?
And I don't mean something like, "I want to learnt to write copy, or how to market my business".
Why do you want to write copy, or to market your business?
And then, if it's to make money, why do you want to make more money? Dig deep.
If you can answer these questions, you won't be chasing the rainbow all the time. You'll find a book or course which suits your needs and be happy with it, instead of always looking for the next best thing.
Do you know what I mean?
I see a lot of people asking about the best copywriting books and the best marketing books.
What I'm wondering is, why look for the best when good enough will do?
When you think about it really, you're not buying a book but what it gives you -- the benefit.
So, what benefit are you buying when you buy a book on copywriting or marketing?
And I don't mean something like, "I want to learnt to write copy, or how to market my business".
Why do you want to write copy, or to market your business?
And then, if it's to make money, why do you want to make more money? Dig deep.
If you can answer these questions, you won't be chasing the rainbow all the time. You'll find a book or course which suits your needs and be happy with it, instead of always looking for the next best thing.
Do you know what I mean?