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The Magic of 7?

by JDArchitecture
10 replies
This is a bit off the wall, but I'm curious...

What is it with the number 7?

It seems that so many (most?) of the digital products out there have prices that end in 7.

The War Room and many others are $37.
Lots of $47's, $27's, I've recently paid $7.77 for a product.

So what's the deal? Has someone shown the power of 7?

Or is it just one of those things? No real reason, it's just what a lot of people do... like brick and mortar uses $XX.99.
#magic
  • Profile picture of the author butters
    I think there is a science reason behind it but this is my opinion... It has been tested so much and has shown the most positive results it's a good place to start with, but you should always test prices.
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  • Profile picture of the author rawservices
    7 is an extremely sacred number for lots of reasons.

    But mainly it has to do with magnetics... :-)

    Google it!
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    • Profile picture of the author JDArchitecture
      Originally Posted by rawservices View Post

      7 is an extremely sacred number for lots of reasons.

      But mainly it has to do with magnetics... :-)

      Google it!
      I know, and I have.

      Every number has certain properties attributed to it for one reason or another. For example, 8 is often associated money & prosperity... sounds like a good one for IM.

      I'm just curious about the relationship to IM, like butters' point. Who has arrived at 7 after a lot of testing.

      Like I said, just a curiousity for me. I must admit that I've gotten somewhat leery of it. So often, I see a price ending in 7 and I can't help but think, "here we go, another IM scheme... warning, warning!"

      Maybe it's just me, but I wonder if 9's might be more comfortable for most people since it relates to B&M marketing. Looks like something I'll need to test when I get rolling, but I think I'll be starting with straight forward 0's & 5's... then again, maybe 9's. ;]
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  • Profile picture of the author Woody C
    Here is another thread that covers a lot of reasons:

    http://www.warriorforum.com/main-int...s-end-7-a.html

    You can read my correct answer in post #24 (or something like that).
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    • Profile picture of the author JDArchitecture
      Originally Posted by Woody Crenshaw View Post

      Here is another thread that covers a lot of reasons:

      http://www.warriorforum.com/main-int...s-end-7-a.html

      You can read my correct answer in post #24 (or something like that).
      Thanks for that! I did a search before posting but no luck.
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      • Profile picture of the author lerxtjr
        First time I heard that was in a cory rudl speech in like 1999 or something. I remember it even further as him saying never to use 7's in your "off-line" pricing; only Internet pricing. So, I guess it just sort of stuck in everyone's minds that it's the thing to do. Funny, I do test prices, but it's been a while since my price testing has NOT had a 7 in it. Guess I should step out of the box someday and do a $61.43 price point.
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        • Profile picture of the author SurviveUnemployment
          Originally Posted by lerxtjr View Post

          Guess I should step out of the box someday and do a $61.43 price point.
          Actually, there has been some recent research to show that people tend to think an item costing $1,639 is a better value than one costing $1,599. I forget where I read it -- some retail merchandising trade magazine. There was a study where the exact same item was priced at a normal, expected price and at a slightly higher, slightly more random price. The higher price outsold the lower price. The theory was that consumers tended to a) place a higher value on the item if it was priced higher and b) consider the random price to be more fair, assuming it had been calculated from a formula and not rounded up.

          That was in the offline world with a fairly high-ticket item IIRC.
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  • Profile picture of the author Sue McDonald
    Yes it was tested extensively and the most sales were obtained using the 7 at the end be it $17 -$997. We are now all so used to seeing everything ending with 7. Just think about how many times that we use 7 - 7 days in a week, 7 continents, 7 colours in a rainbow etc,etc..
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  • Profile picture of the author willyboy104
    Originally Posted by JDArchitecture View Post

    This is a bit off the wall, but I'm curious...

    What is it with the number 7?

    It seems that so many (most?) of the digital products out there have prices that end in 7.

    The War Room and many others are $37.
    Lots of $47's, $27's, I've recently paid $7.77 for a product.

    So what's the deal? Has someone shown the power of 7?

    Or is it just one of those things? No real reason, it's just what a lot of people do... like brick and mortar uses .99.
    I am pretty convinced that by pricing a product with the last number being a 7 triggers something psychologically and makes the human believe that the product is cheaper than it actually is. This therefore helps increase the chances of the human purchasing the product as they don't feel the product is priced as expensive as they may of thought.

    It is similar to that of the .99cent/pence products that you see everywhere in the psychical world. Now that has been scientifically proven that it is a psychological approach to marketing/selling products.

    If I recall correctly I believe it's called psychological pricing.

    Psychological pricing - Wikipedia, the free encyclopedia
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    • Profile picture of the author vegaschk
      I bought a product before which said that the number 7 converts better....so that's why...lucky number 7 I guess J
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