JV Offers That Turn Me Off (Please Don't Do This!)

4 replies
I just sat through about 15 mins of a way-too-long video inviting me to become a JV partner to promote a new Internet marketing system.

In all that time all I heard was how *I* was going to make money from the promotion and all the JV prizes that were up for grabs.

That's a good thing, right? I mean that's the way to convince people to become JV partners, isn't it?

I can't speak for others but it had the OPPOSITE effect on me.

Instead of telling me about all the money I'm going to make... and all the fantastic JV prizes there are... how about telling me about how awesome and groundbreaking the product is, and most importantly, how it will really, really help my list? Then tell me how I will benefit. (You do need to do both).

Needless to say, I'm giving that JV promotion a miss...
#offers #turn
  • Profile picture of the author Escotk
    A LOT of affiliates don't care about the quality of the product they're promoting sadly. All they care about is what they're getting paid so I see most product owners pushing statistics to get JVs, which I can't really blame them.

    Affiliates start choosing what you promote instead of how much it's going to make you if you promote it.

    Frankie
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  • Profile picture of the author Rezbi
    Originally Posted by Anna Johnson View Post

    I just sat through about 15 mins of a way-too-long video inviting me to become a JV partner to promote a new Internet marketing system.

    In all that time all I heard was how *I* was going to make money from the promotion and all the JV prizes that were up for grabs.

    That's a good thing, right? I mean that's the way to convince people to become JV partners, isn't it?

    I can't speak for others but it had the OPPOSITE effect on me.

    Instead of telling me about all the money I'm going to make... and all the fantastic JV prizes there are... how about telling me about how awesome and groundbreaking the product is, and most importantly, how it will really, really help my list? Then tell me how I will benefit. (You do need to do both).

    Needless to say, I'm giving that JV promotion a miss...
    I agree.

    This puts me off, too.

    It makes me wonder how many people are thinking about their bottom line when they're promoting products to me.

    I have to stop and think how I can do to others what I don't like being done to me.

    Nowadays, the only big launches I participate in are the ones where the main, initial, product is good and FREE.

    And I always point this out to my list.

    Then, if they still want to go for the up-sell it's their choice... and gravy for me.
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  • Profile picture of the author CurtisN
    Unfortunately, some people only say how awesome and groundbreaking their product is but don't/can't back it up with numbers.

    The presence of a JV contest and stating what JV partners will make are both important. After all, they do attract some people. I think, along with your suggestions (i.e. what can this product do for your subscribers, what's so special about your product, etc.), that these two things have a place in JV invites as well.
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    Curtis Ng (blog) - Product Launch Manager
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  • Profile picture of the author Anna Johnson
    Yes, with so many JV opportunities these days, you do need to appeal to JVs' own motivations and therefore talk about their earnings potential, prizes, etc. You can't just talk about how great the product is. But I think the pendulum has swung the other way, with marketers focusing too much on what's in it for the JV.

    Here's the thing: it's not REALLY what it's in for the JV. What will really benefit a JV is having a happy, growing subscriber and customer base. When you start promoting an offer without knowing if it will really benefit your subscribers/customers you risk having them buy and be disappointed. But not just disappointed in the marketer behind the product, also disappointed in you as the person who promoted it.

    So, while jumping on promotions may be great and lucrative in the short term, it may not be so good for your business long-term.

    Finally, as others have mentioned above, it's also a question of integrity. To me, being in this business is not just about extracting money from people, it's to help people achieve their entrepreneurial goals.
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