Do Page Rank Matters?

8 replies
Just wondering, how important is a page rank?

Does it mean that you get more traffic with a higher page rank?

As long as you get the traffic that you want, page rank doesn't really matter, isn't it?

Enlighten me.

JTYS
#matters #page #rank
  • Profile picture of the author zeurois
    PR helps your position in the results page, which means more traffic.

    If you have other sources and you don't care about SE traffic, it doesn't matter.
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  • Profile picture of the author francophile
    Assuming you are referring to Google Page Rank?

    The Page Rank that is visible is a "historical value" - big G updates about every 3 months. Remember it is the "page" that is being assessed not the domain.

    There may appear to be some correlation with PR but "no PR sites" can beat sites with PR. The relevance of the page content, "theme" of the site, and the backlinks ("recommendations") with the appropriate keywords will count more. There are around 100 factors to consider!
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  • Profile picture of the author Paul Buckley
    The short answer is no.

    The page rank for a given website may go up and down during the year depending on what new tweaks Google has made to its algorithm.

    What you want is targetted traffic and there are many ways to achieve that. SEO is just one of them and traffic from search engines is just a part of your traffic generation strategy. Don't get bogged down on one aspect of traffic generation. Use all methods that make sense for your business.
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    "Wise men speak because they have something to say; fools because they have to say something." -Plato

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    • Profile picture of the author Terry Brazil
      The question of PR is somewhat controversial and everybody has their own opinion. However I know this for sure.

      I have seen sites with little or no page rank get better results in the search engines than those with a good page rank.

      The one thing that PR is really good for is selling advertising space. For some reason in the advertising market PR is a fairly big factor. It is basically a measurement of how well your site stays on topic and is focused. So if you have a site about dog walking, put only dog walking material on it and gets links from other dog walking sites and your page rank will go up.

      Again that is only from what I have observed.
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      • Profile picture of the author johntanyishin
        thanks v much for sharing, i didn't know all these.

        JTYS
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      • Profile picture of the author JohnMcCabe
        Originally Posted by Terry Brazil View Post

        The question of PR is somewhat controversial and everybody has their own opinion. However I know this for sure.

        I have seen sites with little or no page rank get better results in the search engines than those with a good page rank.

        The one thing that PR is really good for is selling advertising space. For some reason in the advertising market PR is a fairly big factor. It is basically a measurement of how well your site stays on topic and is focused. So if you have a site about dog walking, put only dog walking material on it and gets links from other dog walking sites and your page rank will go up.

        Again that is only from what I have observed.
        This has been my observation as well.

        Even if the 'Toolbar PR' was current, it would not be entirely accurate. Without getting into some higher math, consider the actual page rank (the one Google actually uses) to be a long line. That line might be millions of units long.

        To make the toolbar tidy, Google appears to use a logarithmic scale (there's the math I wanted to avoid) that divides that long line into 10 segments. Instead of counting normally, the scale counts using exponents (the number of times a number is multiplied by itself).

        0 - 1 is roughly equal to 0-10
        1-2 --> 11-100
        2-3 --> 101-1,000

        and so on...

        So the actual difference between a high 3 and a low 4 could be far less than the difference between a high 3 and a low 3.

        Factor in the fact that the posted PR may be as much as 3 months out of date, and going from a PR 4 to a PR 3 on the toolbar probably doesn't mean much in terms of actual SE performance.

        However, when advertisers (and particularly ad brokers) sell advertising at different rates, they need some fairly objective way to compare one site or page against another. Since Google has over half of the search market, and nearly anyone can grasp a scale from 1 to 10, toolbar PR is a number they can hang their hats on.

        A little long-winded, but I hope it helps...
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  • Profile picture of the author surfnowworklater
    Stop worrying about pagerank if you want traffic quickly. If you want to think long term (recommended) then slowly do SEO but don't spend all your time on it because you won't see results for awhile in a competitive niche
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  • Profile picture of the author mmurtha
    Hi John,

    Terry Brazil is right when stating this:
    I have seen sites with little or no page rank get better results in the search engines than those with a good page rank.

    I know I had several sites that lost PR during the last update by Google, but gained much higher listings in their search results!

    Now they get twice or sometimes three times the amount of traffic they used to get.

    Do not believe that you have to have good PR to be listed high in any Search Engine.

    As for me, I'd rather see the better listings and the traffic then I would the PR.

    Hope this helps ...


    Mary
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