9 {{ upvoteCount | shortNum }}
9 {{ upvoteCount | shortNum }}

High Opt rate, Low Double Opt rate. Suggestions?

by Adam Goldman
8 replies
Hey everyone

I have a squeeze page with a rather high first opt in rate

about 30%

but only a 60% make it through to double opt in.

Any suggestions?

These are the squeeze and thank you pages:

Billiards Success Secrets Revealed...
Thank You!

I was thinking of putting a video of mine, showing and telling
the surfers exactly what to do. What do you say?

Thanks in advance for your help
#double #high #low #opt #rate #suggestions
  • Profile picture of the author jonathanleger
    Lots of people will enter a bogus email address in case there's no double-opt requirement. Only when they see that they have to click the confirmation link will they (sometimes) enter their real email and verify.
    Signature
    The Best Spinner - Hands-down the best content spinner on the planet. Version 3.0 adds a massive number of powerful new features (and a super-improved interface).
    {{ DiscussionBoard.errors[1996740].message }}
  • Profile picture of the author Loren Woirhaye
    1. use single opt-in.
    2. make it clear they wont get their goodie with a bad email.


    One trick I use is to redirect to a shopping cart after the opt-in,
    and then they can pick their freebies in the shopping cart,
    which emails a link, thus strong-arming a legit email out of them
    and often resulting in 2 opt-ins in the same list from different
    addresses. The second address may be the "preferred" address
    for the user, but it's not surrendered on the squeeze page,
    only when they see the shopping cart. Of course they can
    use the same email for both, but many do not.
    Signature
    {{ DiscussionBoard.errors[1996760].message }}
  • Profile picture of the author Shaun OReilly
    Have a big headline on your confirmation page urging
    people to go and check their e-mail now.

    E.g. "Go Check Your E-mail to Confirm Your Request
    to Receive the 5 Simple Steps For Playing Billiards
    Like a Pro     Course"

    Spit-test headlines constantly to see which text
    gets the most confirmations.

    Also, remove the two spelling mistakes from the
    confirmation page too: adress to address, and change
    emaiil to e-mail.

    The mis-spellings don't exactly inspire confidence.

    Also, depending upon your target market they may
    not be familiar with the process of confirming their
    e-mail so you'll need to explain what to do in more
    detail, step-by-step.

    Do that in text or via a video.

    Take a look at what your competitors are doing and
    see what process they're using for confirmation.

    Dedicated to your success,

    Shaun
    Signature

    .

    {{ DiscussionBoard.errors[1996761].message }}
  • Profile picture of the author CianMcCarthy
    Banned
    You could have the submit button called ''Send To My Email Now!"

    Or on the thank you page, have a re-direct to an affiliate offer, so at least the traffic isn't being wasted
    {{ DiscussionBoard.errors[1996908].message }}
    • Profile picture of the author rickkettner
      Originally Posted by CianMcCarthy View Post

      You could have the submit button called ''Send To My Email Now!"
      QFT, it's all about the call to action clearly indicating that the e-mail address has to be accurate. That... and solid confirmation instructions.
      {{ DiscussionBoard.errors[1997880].message }}
      • Profile picture of the author Adam Goldman
        Thanks for all the input guys

        Shaun,
        the spelling mistakes have been removed
        {{ DiscussionBoard.errors[2005385].message }}
  • Profile picture of the author MJ Doyle
    Are you using AWeber? They have the option to use an audio reminder after prospects optin. This seems to help convert the double optins.

    For your confirmation email, you could use something enticing that makes them want to confirm such as "Confirm your email to claim exclusive bonus" or something like that.

    Hope this helps!

    -Marnie
    {{ DiscussionBoard.errors[1997867].message }}
  • Profile picture of the author badboy_Nick
    Originally Posted by Adam Goldman View Post

    Hey everyone

    I have a squeeze page with a rather high first opt in rate

    about 30%

    but only a 60% make it through to double opt in.

    Any suggestions?

    These are the squeeze and thank you pages:

    Billiards Success Secrets Revealed...
    Thank You!

    I was thinking of putting a video of mine, showing and telling
    the surfers exactly what to do. What do you say?

    Thanks in advance for your help
    I always use SINGLE opt-in ... I figured double-opt-in would be annoying for people signing up on a squeeze page and I was right.

    The trick tho is to offer them something which they only get if they check their email, like a downloadable report. That usually works.

    Any questions let me know

    Nick
    Signature
    Read my incredible story: www.affiliatechamp.co.uk
    {{ DiscussionBoard.errors[2005426].message }}

Trending Topics