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Quick question: Can there be no back-end products for this niche?

by Shermaine
27 replies
I've cracked my head on possible back-end products to sell to the "get an ex back" niche. Is it possible that there are no suitable ones for this particular market?

Everyone I asked has told me that it isn't neccessary to try selling another product in this niche, but I believe there is an opportunity. I just don't know which direction to focus on.
#backend #niche #products #question #quick
  • Profile picture of the author Paul Myers
    How about "keeping him/her?" Building solid relationships, conflict management, learning to "fight fair," etc.


    Paul
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    Stop by Paul's Pub - my little hangout on Facebook.

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  • Profile picture of the author CurtisN
    That niche is ginormous...there have got to be plenty of upsell opportunities.

    What about something interactive like coaching or community-based like a private forum? Both would command premium prices (one-time or monthly).
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  • Profile picture of the author Shermaine
    Thanks for throwing up so many interesting ideas.

    A few of the ideas had crossed my mind before, but I struck them out almost immediately without giving them any reasonable thought. Why? Because I did not believe in the ideas.

    Yes, I'll think out of the box and come up with something. I'm starting to see the more viable link of long-term sales to retained customers as compared to one time sales to a mass.
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  • Profile picture of the author Floyd Fisher
    Originally Posted by Shermaine View Post

    I've cracked my head on possible back-end products to sell to the "get an ex back" niche. Is it possible that there are no suitable ones for this particular market?

    Everyone I asked has told me that it isn't neccessary to try selling another product in this niche, but I believe there is an opportunity. I just don't know which direction to focus on.
    Try something generic, like cosmetics or weight loss.

    Think about why I say this, and it will come to you.

    Another good one would be financial management (money is the numero uno cause of marital strife), or overcoming certain addictions (like sex addiction, gambling, drugs, smoking, etc).

    There are lots of good things you could put in there, if only you would think.
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  • Profile picture of the author Shermaine
    Because people aim to look fabulous while searching for a mate?

    Because you think the people that buy "how to get an ex back" books are mostly women? (You'd be surprise how many males there are!)
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    • Profile picture of the author Floyd Fisher
      Originally Posted by Shermaine View Post

      Because people aim to look fabulous while searching for a mate?

      Because you think the people that buy "how to get an ex back" books are mostly women? (You'd be surprise how many males there are!)
      Well, if you really want to win him back, it can't hurt to do some facial improvement, can it?

      Weight loss works with guys too you know. Women aren't the only ones who get round with age.

      I also came up with a few more on edit. See if you like 'em.
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  • Profile picture of the author Shermaine
    This is what I think is called "hybrid marketing" - marketing across two different market segments. How would you go about weaving your magic to make this successful?

    Floyd, I'm beginning to really like the direction you're pushing me to. You are basically telling me to cross market to other competitive and huge markets. This is making me think big.
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    • Profile picture of the author Floyd Fisher
      Originally Posted by Shermaine View Post

      This is what I think is called "hybrid marketing" - marketing across two different market segments. How would you go about weaving your magic to make this successful?

      Floyd, I'm beginning to really like the direction you're pushing me to. You are basically telling me to cross market to other competitive and huge markets. This is making me think big.
      Ask the question: Why did the relationship end in the first place?

      Here's an example:

      The vast majority of relationship problems are caused by one thing: Money. Mostly, the lack thereof.

      You can go two ways with this. Either figure out how to keep more of what you make (money management), or figure out how to make more (lots of ways to do that).

      Hell, you could recruit people for Amway using that angle.

      It's all common sense. Just think the way I outlined, and run with it.
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  • Profile picture of the author TheGuruHub
    Anything that needs (or could use) ongoing ideas, counseling,etc. is an excellent market for a back end product. This qualifies in spades. Put yourself in the position and think what you could benefit from.

    The list could be pretty extensive.
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  • Profile picture of the author TheNightOwl
    Anger Management

    Conflict Resolution

    Joint Goal-Setting

    Vacation Planning

    Communication Skills

    Romantic Getaways

    Romantic Gifts/Date Ideas

    Building Intimacy

    Work/Life Balance

    Family Planning

    Learning to Trust Again

    Dealing with Infidelity

    Ways to Rekindle the Romance

    ...

    Some of those off-the-top-of-the-head ideas overlap and may be redundant in a couple of places, but I'll let them stand because they may help to generate even more ideas!
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  • Profile picture of the author tylerdrun
    Taking codependent relationships to interdependent. being in the moment and having real intimacy. MAture relationship concepts...
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  • Profile picture of the author Shermaine
    Thanks Flyod and the rest for your inputs.

    It has been a great and productive day for me. I've stretched the possibilities of my imagination and I can envision what's possible.

    Many thanks once again.
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  • Profile picture of the author Kella Bella
    There are many books on the subject. If you do blogs kindle might be a good thing to try. Some are called:

    Women Who Love too Much

    The Venus/Mars book

    Keeping The Love You Find

    Anything self improvement related might be good for that niche :-)
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  • Profile picture of the author Shermaine
    Oh dear, now there are a bunch of things that I want to work on. This is not good!

    I really like the books idea too...
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    • Profile picture of the author JohnMcCabe
      Here's a few for you...

      How to know when to quit.

      What to do when nothing you've tried works and it's time to move on.

      Or,

      How to get around that pesky protection order...

      Stalking 101

      Why ignore the "glass half empty" portion of the market?
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  • Profile picture of the author Winlin
    Originally Posted by Shermaine View Post

    I've cracked my head on possible back-end products to sell to the "get an ex back" niche. Is it possible that there are no suitable ones for this particular market?

    Everyone I asked has told me that it isn't neccessary to try selling another product in this niche, but I believe there is an opportunity. I just don't know which direction to focus on.
    Shermaine- This is too easy... Once you have your ex back then what? You continue your relationship the way you did before the break up? What do you think the result of that would be?

    Ideas to ponder:

    1) Were back together... Now what?
    2) Healing... How do you mend a Broken Heart?
    3) Trust... How do I prove I won't do that again?
    4) What went wrong? ... Let's learn together not to make the same mistakes.
    5) Guilt... How to overcome the guilt of the break up.
    6) Shame... How to forgive yourself for what you've done.

    Go for it! I think you have a lot of back end possibilities... "Get Writing"

    _Best of luck to you_
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  • Profile picture of the author Andyhenry
    Then there's the other side to your question.

    You have the subject - how many ways are there to package products?

    Text - reports, ebooks, home study
    Audio - information, interviews
    Video - lessons, interviews etc.
    Software - with lessons, videos, date tracking, screen savers

    etc.....

    Then there's downloadable info, reports, videos, DVDs, memberships etc...

    There are a LOT of ways you can slice this up so that you get a good funnel and provide great information.

    You could even sell a product for people who have an ex trying to get them back and don't want to know.

    Andy
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    nothing to see here.

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    • Profile picture of the author Shermaine
      Originally Posted by Andyhenry View Post

      Then there's the other side to your question.

      You have the subject - how many ways are there to package products?

      Text - reports, ebooks, home study
      Audio - information, interviews
      Video - lessons, interviews etc.
      Software - with lessons, videos, date tracking, screen savers

      etc.....

      Then there's downloadable info, reports, videos, DVDs, memberships etc...

      There are a LOT of ways you can slice this up so that you get a good funnel and provide great information.

      You could even sell a product for people who have an ex trying to get them back and don't want to know.

      Andy
      Hi Andy:

      Are there any links/products/mind maps that you could point me to that shows how to create marketing funnels and help me decide on viable distribution channels?

      -Shermaine
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  • Profile picture of the author Christophe Young
    If it's a product for men, it should be "Stop trying to get back your ex and date other women." In fact, maybe I'll write that one, but it will be short.
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  • Profile picture of the author John Atkins
    A perfect backend product would be another guide that teaches people
    how to build a solid relationship with their ex.

    The first product teaches people how to get their ex back, & the second
    (backend) product teaches them how to make sure that they don't break
    up again in the future.

    Pretty solid if you ask me.
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    • Profile picture of the author wjtyoung
      Membership site

      How to keep them once you get them back products

      Coaching
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  • Profile picture of the author Chianti
    > Stalking 101

    lol.

    Some great ideas here.
    This is definitely the most helpful marketing forum I've come across.
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  • Profile picture of the author Anonymous Affiliate
    Since getting your ex back is a pretty difficult job with slim chances of success, I reckon that a "get back on your feet" product is probably a fantastic follow up product.
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    • Profile picture of the author Doug Wakefield
      Ideas I immediately came up with were using the dating niche in general, laws of attraction and the such. Of course anything dating oriented would work. The ideas above are awesome though, I am gonna run with a few of them myself.
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    • Profile picture of the author Shermaine
      Originally Posted by Anonymous Affiliate View Post

      Since getting your ex back is a pretty difficult job with slim chances of success, I reckon that a "get back on your feet" product is probably a fantastic follow up product.
      Through my research, I believe the target market wants to make the impossible happen; they want to get back together much more than move on... However, this idea is still possible if I could tie it with JohnMcCabe's suggestions of "how to know when to quit" and "knowing when to move on"...
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